10 classes from essentially the most inventive activations of 2020; Fb, the monopoly ?: A very powerful factor on Thursday
Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you want it to go straight to your inbox, you can sign up for the email here.
This wasn't a year that helped brand activation. Hence, there is much to be learned from the few who have managed to create the impossible and connect confidently with people. Adweek's Ian Zelaya summarized 10 of the most memorable, creative, and impactful activations of the past year and analyzed what lessons other marketers could learn from them. Adobe, HBO, Showtime, FX Networks, and more have created incredible events with interactive storytelling, elements to choose your own adventures, and more.
Experience the magic: Discover how these brands created virtual festivals, drive-in activations, and hybrid experiences to engage with consumers.
Leadership in crisis: In yesterday's 150th live episode of CMO Moves, Nadine Dietz spoke to A-List CMOs Alicia Tillman, Antonio Lucio, Dara Treseder, Linda Boff, Marisa Thalberg, Martin Renaud, Raja Rajamannar and Vineet Mehra, who are the ultimate playbook for Offering high power, empathetic leadership. Watch the episode here upon request.
Exclusively for the fastest growing brands: Every year, Morning Consult publishes a list of the brands that are becoming increasingly popular. Last year, before grocery delivery was even essential, DoorDash was high on the list. This year, the brand took fifth place. What's # 1? Well, you probably got tired of it.
The Federal Trade Commission and 48 states filed separate lawsuits against Facebook on Wednesday in one of the most ambitious antitrust efforts in years. The suits target Facebook's acquisition of Instagram and WhatsApp, which they believe were illegal measures to stifle competition in the social media market, and aim to force the company to ditch the brands.
In the suits: It doesn't look good that Mark Zuckerberg once wrote, "It's better to buy than to compete."
Google has a new page ranking factor, "Core Web Vitals". It mainly boils down to measuring the speed of a webpage, but it is based on three metrics: the time the main content can be displayed, which shifts or shifts while the page loads, and the time it takes for the page to be interactive . That said, it is high time you made sure your website is performing well in this regard.
Here's how to find your ranking and some tips to improve it before you activate Core Web Vitals.
The supply-side platform PubMatic has officially gone public and is traded on the Nasdaq under the name PUBM. The move is likely to be followed by other ad tech companies like DoubleVerify and AppLovin, which will become a wave of “Public Ad Tech 2.0”. As this heralds a new era in ad tech, let's take an exclusive look at PubMatic's business:
More ad tech news: InfoSum has named Brian Lesser, who unexpectedly resigned as CEO of Xandr in March, as CEO as part of a management overhaul following his latest round of investments.
The latest news and updates from the agency