10 Social Media Hacks for Small Companies
In the ever-evolving digital world, having a robust social media strategy is vital for every business. Social media helps you stay connected with your audience and gain new prospects and leads for your business. If you are a newly launched business, social media is highly important for you to help you spread the word about your business. Building a strong social media presence helps you develop a powerful brand voice for your business and attracts audiences towards it.
There are over 2.789 billion active users on social media. By establishing your business’s social media presence you can potentially expose your business to billions of people. That is why around 71% of small businesses use social media today. There are various social media networks on the internet that you can get active on to build your audience base. However, it is nearly impossible to be active on all these networks but you can choose from the top platforms for small businesses. As per reports, Facebook is the topmost used social media network on the Internet. It is followed by Instagram, Pinterest, LinkedIn, Twitter, etc. Platforms like Snapchat are quite popular among the young audience in the age group of 18-34 years.
Small businesses with limited resources can remain active on platforms suitable to their niche and industry. To leverage social media small businesses should prepare a concrete schedule and post regularly to show up to their audience and enhance engagement.
Here are 10 best social media hacks for small businesses that will help you take your business growth to the next level.
10 Best Social Media Hacks
1. Partner With Small Influencers
Influencers are quite helpful for the word-of-mouth marketing of your business. They have genuine connections with their audience, who rely on their recommendations for purchase decisions. Partnering with an influencer can be costly. But if you associate with micro and nano influencers, you can save quite a lot of money. These influencers have niche audiences with high engagement rates that help you enhance your brand reach.
2. Use Tools Like Hootsuite to Power Up Your Social Media Strategy
Managing different social media platforms can be time-consuming and challenging. To ease your burden, you can use tools like Hootsuite that let you manage all your social media accounts under one roof. With Hootsuite, you can monitor your brand mentions, direct messages, and interactions on all your accounts easily. You can also personalize your Hootsuite account as per your needs with its different customization options.
3. Use the Power of #Tag Challenges & Stories on Instagram
Hashtags and Stories are powerful ways to engage your audience on Instagram. You can post authentic behind-the-scenes content in your stories that your audiences are interested in. You can also start hashtags challenges, as they are a fun way to make your audience participate with your brand. You can also post user-generate content and encourage your followers to post about you.
4. Schedule Multiple Tweets from Your Blog
Tweets are another good way to connect people with your brand. But coming up with informative, useful, or engaging tweets every day can be a big challenge. You can use the blogs on your website to excerpt multiple tweets and then schedule them on your Twitter account. It is an easy way to generate content for your Twitter handle.
5. Follow 80/20 Golden Rule
You should stay away from excessive direct promotions on your social media as they burn out your audiences. For this, you should follow the 80/20 rule. Meaning 80% of your content should be informative or entertaining and the remaining 20% should be about your brand promotions. This ratio will help you keep your audience engaged while promoting your brand as well.
6. Manage Reputation on Social Media
Your social media is your online home. People will make purchase decisions for your business based on your social media reputation. So, focus on driving positive reviews, comments, and engagements to build a good online business reputation. Respond to customer queries frequently and provide them the best online experience for your brand.
7. Do Not Neglect Your Followers
Many businesses make this mistake of neglecting their followers, which impacts their business negatively. As a small business, you should treat your social media followers as your family members. Reply to their comments. Engage in their posts and encourage them to participate in your content. Establish a genuine connection with your followers to build long-term relationships with them.
8. Boost Your Posts on Facebook with Low Budget to Get Greater Engagement
You can also use paid promotions on Facebook to get better engagements on your posts. Within a low budget, you can gain a higher reach on Facebook using their ad campaign tools. For this, you should choose your business objectives clearly before running the campaign to gain effective and measurable results.
9. Review your Progress Every Week to Implement New Strategies
Your task is not finished with posting and building engagement. You need to review your performance every week to find out what’s working for you and what’s not. Based on your social media insights, you should implement new strategies to improve your social media performance.
10. Be Consistent and Keep a Relatable Tone
When it comes to social media, consistency is the key. Post frequently on your social media and keep the tone of your content relatable to your audience. You can try variations in your content from simple text to videos, images, surveys, and so on. Plan in advance to make sure you do not go inactive on your social media accounts.
The sure-shot way to become successful in social media is to be authentic. Post original content relevant to your business. Be helpful towards people. Inform them or educate them by sharing your industry expertise.
Social media is a big space. Building a powerful presence on it can take time. However, it does not mean that you make the mistake of neglecting your social media. Millions of people use it every day to get the latest information on brands and industry trends. By practicing the above-listed hacks, you can manage your social media effectively to maximize your brand awareness and generate positive results for your business.