2 steps to driving repeat sales with an Etsy newsletter
By Jessica Snavely April 16, 2021
Building an email list and connecting with previous customers can be key to unlocking more repeat sales.
Last year, the number of Etsy sellers rose 61%.
Whether you’re part of that 61% or have been an Etsy seller for years, there’s a lot more competition now for customer attention on Etsy.
That’s why it’s so important to build your own audience outside of the platform.
But finding the time can be difficult. After all, as an Etsy seller, you wear a lot of hats.
From creating product pages that are found, to all of the nuances associated with running a successful ecommerce business, finding the time to connect with your existing customers is tough.
But if you don’t, you are leaving money on the table. 80% of your profits come from just 20% of your existing customers.
It is clearly important to keep your existing customers happy. So how can you make sure your existing customers keep coming back to you?
By creating an Etsy newsletter, you can reach out to your past and future customers to share your new product lists and specials, and to connect with your community. Plus, you never have to fight a social media algorithm to be seen by your audience.
When you have an email newsletter, you have control over who receives your message, what the message is, and when it is received.
How do you start a newsletter for your Etsy shop that not only builds deeper connections but also drives more repeat sales for your business?
Let’s go through the steps to make a list and start your newsletter.
Step 1: Expand your Etsy shop’s email list
The first step in engaging with your customers and getting more repeat sales is creating your list.
Here are three tips to help you grow your email list through Etsy and AWeber.
Set up an integration with Etsy and your email provider
By connecting your Etsy account to your email service provider, you can automatically add customers to your lists. It’s also easy to follow Etsy seller policies with an email service provider like AWeber.
We take care of the confirmed registration process. This means that your customers will need to confirm their subscriptions to your email list. If you want to email your customers, you must select “Yes, send my confirmation message to my new subscribers”.
This is necessary to comply with the Etsy Seller Policy and to avoid spamming your customers.
Some tips on what to include in your confirmed registration message:
- Reconfirm who you are and why they received your email
- Repeat what your subscriber has enabled to receive
- Ask them to confirm their interest by clicking a button that will add them to your list
Once the integration is in place, you can assign tags to your subscribers to customize your messages based on the products your customers have purchased. For example, if you sell knitting and crochet patterns, you can send an email to announce new patterns for a segment of knitters and a segment of crochets.
The segmentation enables easier personalization of emails. And 74% of marketers say personalization can increase customer retention rates.
If you haven’t already set up the integration, you can follow these simple steps in our Etsy integration help article.
Import your previous customers
If you’ve been an Etsy shop owner for a while, chances are you have previous customers who want to hear from you – especially if they loved your product.
Simply export customer emails from Etsy and import them into AWeber. Remember, however, that you must select “Yes, send my confirmation message to my new subscribers” to comply with Etsy seller guidelines. This is important if you want to send marketing emails to your past customers.
If you need additional help importing a list, please contact our 24/7 customer solutions team.
Expand your list outside of Etsy
Adding to your email list doesn’t have to be about just connecting to Etsy. If you have a social following, website, podcast, blog, or other digital channel, adding your followers to your email list for better control over how you communicate with them.
You can acquire new subscribers via:
- Adding a registration form on your website
If you have a website, you can add a registration form to attract new subscribers to your newsletter. In this way, you can turn website visitors into subscribers without any ongoing work.
If you’re an AWeber customer, you can integrate WordPress, Squarespace, Wix, and more in a few simple steps.
- Add a login form on Facebook
Connecting with followers on social media is another way for you to add them to your email list.
In fact, you can add a sign up form right on your Facebook business page to make it easier for followers to keep in touch with you – without fighting an algorithm.
- Create your own landing page
Landing pages are a very effective way to collect subscriber information. Landing pages are similar to registration forms, but generally offer more space for information. Landing pages differ from websites in that they restrict navigation.
Ultimately, a landing page should be used to encourage your visitor to take action. In this case you have to register for your newsletter.
You can encourage people to sign up on your landing page by offering an exclusive discount that they will receive in your email and welcome them to your list. This is a great way to drive signups and add value to your visitors.
The great thing about this step is that we did the job for you! If this template page works for you, you can simply copy the landing page to your account using this copy link.
With AWeber, landing pages are not only free, but also incredibly easy to set up.
After you’ve created your landing page, you can share it on your Etsy profile page and on your social channels.
You don’t have to stop here, there are other ways to grow your sales. Some Etsy sellers use AWeber ecommerce to drive sales on their own custom landing page. This makes it easy for you to sell digital products to repeat buyers with lower fees.
If you’re looking for more ideas to grow your newsletter subscribers, we have more tips for you to use to grow your audience.
Adding to your list is an ongoing, ever-evolving process. However, once you have a list and read it to start sending out emails, the next step is to create and design a newsletter that your audience will enjoy reading and engaging with.
Step 2: Create a Newsletter to Promote Repeat Sales
An Etsy newsletter is a great way to communicate, start conversations, and build relationships with your existing customers. Once you have established a relationship with those you already know, like, and trust, you are on the path to more repeat sales for your business.
Create an Etsy seller newsletter
Once you’ve got your lists ready, it’s time to create a newsletter template that you can use to keep your community updated and get involved.
Make sure your newsletter has your logo, colors, and design so it is easily recognizable and builds your brand’s trust in your audience.
Pro type: Do you want to create a branded newsletter that doesn’t take any more work than copying and pasting your website or social media url? Visit AWeber’s Smart Designer to create a custom email template that is unique to your brand in less than a minute.
Present your products in your newsletter
A picture is worth a thousand words. Let your beautiful products speak for themselves by showcasing them in your email newsletter.
With the AWeber integration, simply add your Etsy products to a follow-up or broadcast and drag a product block into the message.
Newsletter Examples: 3 emails for repeat sales
Need some inspiration to send out your own Etsy shop newsletters? Look no further than the following examples.
Greet your new subscribers in your email list with a series of greetings. You can use this email to share a little more about yourself and even offer a promotional discount to encourage a repeat purchase from your new loyal customer.
Pro type: With AWeber, it’s easy to start with a greeting series template that you can import into your account.
When you have a new product, be the first to let your subscribers know. You can even use tags to send custom content to the subscribers who are most likely to be interested.
By giving your customers insight into your new product launch, you can increase demand and sales.
Finally, you can send out special offer newsletters. These can be used during the holiday season (e.g. Black Friday and Boxing Day) or a helpful tool to promote sales with clearance items.
Check out our previous article for more ideas on how to send email to your etsy customers.
Ready to make more repeat sales with Etsy and AWeber?
Join the thousands of Etsy sellers who are having more success with AWeber.
“I left Mailchimp because I felt it was such a labor intensive and time consuming process. I didn’t enjoy it. AWeber was the obvious choice as they have direct integrations for my Etsy shop and my Shopify website. It ensures that anyone who signs up is added to my email list within AWeber. “- Frankie Croker