21+ Advantages Of Running a blog That You Ought to Benefit from
On the fence about deciding whether or not starting a blog is for you?
If so, you've come to the right place!
In this article, I'll try to list the 21 most common lucrative benefits of blogging that non-bloggers miss out on.
Blogging has been around for 1.5 decades. The approach to using a blog for personal and professional benefit has grown exponentially over the past 7 to 8 years.
Blogs have moved from “online journals” to “powerful platforms” on which anyone can build a fan base, showcase their talent, build a business that allows them to travel debt-free around the world and generate leads and sales for online / offline Companies.
Click here to start your blog today ››
Despite all these doubts, is blogging a good career option? or why should i start a blog?
Here are 21+ benefits of blogging in 2020
Top 21 Benefits Of Blogging In 2020
Here are 21 compelling benefits of blogging that you should consider:
- Blogging Can Make Money From Home (Start A Profitable Online Business)
- Blogging will help you become a better writer
- Benefits of personal blogging (more visibility and awareness)
- Sell more digital info products
- Blogging can help you help yourself while helping others
- Blogging can help you attract new customers
- Blogging can help you get new freelance writing opportunities
- Blogging can help you establish your authority
- Blogging can help you sell your course
- You can publish yourself or become a writer
- Blogging enables you to enter into brand partnerships and collaborations
- Create brand / product awareness with blogging
- Increase Traffic to Your Stationary Business (Benefits Of Blogging For Businesses)
- Blogging can help you change public opinion
- Blogging can help you get out of debt
- Blogging allows you to create a membership website
- Blogging can help you raise (big) money for charity
- Blogging is a great way to connect with others
- Blogging can help you learn new things
- Blogging can improve the search engine optimization of your existing static website
- Your blog can act as your online portfolio
New to blogging? Read our Beginner's Guide to Blogging to learn more about it
1) Blogging Benefit # 1: Make Money From Home
Blogging has become a profitable business idea that requires no (or little) investment. You can monetize a blog and make a decent income online.
While there are plenty of examples of successful bloggers turning their blogs into a lucrative $ 6-7 number, it's fair to assume that the sky is the limit.
Blogging is now a full-fledged business channel that you can use to get online, increase your reach, make business contacts and increase your sales.
Here is my story:
When I graduated, I couldn't get a job (due to family problems) and was depressed.
Sitting at home wasting my time for at least a year when I came across a website one day learning how to make money starting a blog / website.
After some initial struggles, I tried and now I make a living online, laptop-style living.
My blogs (not one, I have multiple blogs now) are generating at least $ 6,000 to $ 8,000 per month (that's INR 5.60,000) without working under anyone.
(I'm not bragging about it. I know my coworkers earn a lot more than I do, and this is to show you that it is possible to be financially independent.)
In fact, I now own a limited company. I'm glad I took this route instead of working for another company for $ 200 or $ 400 a month.
Read this article on How To Make Money From Your Blog learn more.
2) Blogging Benefit # 2: It Helps You Become a Better Writer
Blogging gives you the opportunity to write regularly. With a blog in hand, you publish articles more or less on a schedule. That way, you can establish a writing habit that is difficult to break.
If one day you want to become a writer or publish your own book, blogging is the best way to create a practice field for it.
When I started, I could barely write 300 to 400 words a day, not to mention the terrible quality they were (you can still find some of them on my blog!).
Eventually I learned to write more and to write better. I'm not perfect yet, but one of the best advantages of personal blogging for me was that I could write faster and better.
Here are some ways blogging can improve your writing skills:
- Writing more and writing yourself regularly will help you get your ideas down on paper faster.
- Writing blog posts involves researching, writing, proofreading, and editing (manually and using free tools like grammar) to write error-free articles.
- You will also get feedback from other bloggers and blog readers to help you improve your writing further.
- Better designed blog posts drive more readers, drive engagement, and often more revenue. This is a reward to help motivate you to write more.
3) Blogging Benefit # 3: More Personal Exposure
The main benefit of personal blogging is that you can face an audience that you never knew existed. I think this is one of the main advantages of blogging.
Personal blogging allows you to share your thoughts, things you like, stories you want to tell, and moments you want to share, with either a global audience or a closed reader made up of family and friends.
Blogs can offer you a global audience that would not otherwise be so easily possible.
When you start telling your story, when you start blogging your heart, people are slowly but surely noticing your talent. Some of your efforts may not be fruitful while others will create a deep connection with your audience.
And little by little, they will likely follow what you say, wait for you to release your next piece, and then become your avid fans.
How about an example?
Gary Vaynerchuk (or some of you may know him better than the motivating, energetic Gary Vee) used blogging and social media to build his brand from the ground up.
In addition to being a multi-owned company, Gary is a sought-after speaker, a five-time New York Times best-selling author, and a very prolific angel investor in brands like Facebook, Twitter, Tumblr, and Uber, to name a few.
Well, we all may not make it that big (or who knows some of us can surpass it), but it is definitely a digital platform example of how blogging can help you get more visibility and build your brand online .
If you're a skill but don't have a platform, blogging has your back covered.
Do not skip: 10 blogging mistakes to avoid (even before starting a blog!)
4) Blogging Benefit # 4: Sell More Digital and Info Products
Your blog allows you to sell digital products like eBooks, mini-courses, membership sites, and other digital products like video courses or just meal plans.
If you're looking for an example, you've come to the right place with IvoryMix's Kayla Butler, who makes a living selling digital info products from her blog. This is what blogs are for – simple passive income!
Also read: 10 Fun and Profitable Ways to Use Unused Domain Names
5) Blogging Benefit # 5: Help Yourself and Help Others
I know, I know … impressive headline, right? * Self-tapping on my back *
While we've been talking about how blogging can help yourself, let's focus a little on how blogging can help others.
In order for people to read your blog, become your fan and / or buy from you, you have to give them something, right?
One such type of blogging for people is that by blogging you can help others learn a skill that you have mastered (such as guitar lessons or marketing skills).
Using your expertise to help someone improve their game is the greatest benefit of blogging, in my opinion.
But how can it help me to help others?
In return, you will earn their trust and build your credibility as an expert. This allows you to sell products, personalized courses, or related services to monetize your blog.
Michelle Gardner of MakingSenseOfCents.com teaches your audience how to live frugally, live more, and earn more through her blog. In return, she makes a very lucrative 6 digit month by referring her to various surveys, frugal lifestyle programs, sponsored posts, etc.
The next perk of blogging is helping you make even more money!
Let us continue…
6) Blogging Benefit # 6: Get New Leads and Customers
Blogging gives you the unfair advantage of facing your potential customers who otherwise would never hear from you.
This is how it works …
Blogging and SEO allow you to write articles that solve your potential customers' questions. And when they look for solutions to their problems, your blog will show up online.
They click your blog result, read your high quality article that relieves their pain, and learn from you that way.
Usually they remember your brand and try to get in touch with you when they remember to use your service. However, you can also include a link to your portfolio or post me on a page asking them to hire you.
Not only that…
Receiving coaching offers or being invited to conferences or meetings are other benefits of blogs that you can get.
Isn't it an amazing benefit of blogging for SEO?
Recommended literature: How To Make Money Online For Beginners (Full Guide)
7) Blogging Benefit # 7: Get New Freelance Writing Pages
Are you a writer or do you want to make a living freelance writing online?
Freelance writing is a very profitable online business idea that requires almost no investment.
If you have a good command of the language or if you specialize in a subject (like health, digital marketing, branding, law, fiction, etc.), you can earn a decent income by providing content for industry blogs and company blogs.
Content marketing is increasingly in demand due to its high ROI and the demand for freelance writers.
Since I am a very sought after freelance writer myself (but I'm focusing on blogging for myself now), I always recommend that you create your own freelance writing website (see mine here) instead of setting up content farms and clients through sites like UpWork etc. to win.
With your own blog, you can build trust, add credibility, and act as your portfolio online. You can also attract customers by rating your blog for targeted inquiries that your prospects are looking for, thereby increasing your reach.
BONUS TIP: You can take advantage of blogging to attract web design clients, virtual assistant jobs, and so on
8) Blogging Benefit # 8: Blogging can help you establish your authority
“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field. “~ Penelope Trunk
A blog gives you the opportunity to access a medium that would not be possible with normal traditional media. If you have the expertise, blogging can be the best way to show it off. You can take advantage of blogging to reinvent your online identity and establish yourself as an authority in your field.
There are numerous examples of bloggers who have established themselves as an authority in their fields through blogging.
Marie Forleo, the thought leader you may have heard, started with a single laptop and her blog before reaching the highest levels where Oprah Winfrey would refer to her as the next generation thought leader.
Marie inspires millions of women and men today to start their own business, expand it and be independent.
9) Blogging Benefit # 9: Blogging Can Help You Sell Your Course
Do you have a course for sale but don't know where to find potential visitors?
Well, you can certainly get a lot of these through social media ads, but they would cost you a fortune that you may not want to get started.
However, blogs are a good medium for online marketing for your courses. Blogging is a great way to generate organic traffic related to the topic of your course.
Alternatively, you can use a blog to validate the idea of your course.
If there is potential, you will see people interested and can send them to your landing page (or create an email list) where you sell (or pre-register) your course.
Blogging offers many more benefits to teachers in education. I've listed them below.
10) Blogging Benefit # 10: You can self-publish or become a writer
It's not that difficult to become a writer these days thanks to blogging.
A blog can help you improve your writing, create an audience, and showcase your talent to potential publishers and book agents.
There are many examples of bloggers who closed their dream book deals on the talent they showed on their blogs.
One such example is Pamela Slim who started her blog as a class assignment that she accepted. Soon, her blog became popular and caught the attention of industry leaders and influencers like Guy Kawasaki.
She was approached by Penguin / Portfolio (and not the other way around) about a possible book deal that she happily accepted.
And the result?
She published her first book (and many others since) titled "Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur".
The next perk of blogging will blow your mind and open up new avenues …
11) Blogging Benefit # 11: Get Branded Partnerships and Collaborations
The purpose of blogs is to connect people.
If you are a good influencer online you can also get branded deals and collaborations as companies are always looking for influencers to promote their products.
There are many instances where bloggers have made gigantic deals with brands due to the influence and reach of their blog on readers.
Kristina Bazan of Kayture.com (a top fashion blog) recently signed a deal with L’Oréal Paris and has become their brand ambassador. Read more about this and some similar 7-digit contracts here.
I don't want to give false hope. Reaching the level of collaboration with a brand the size of L’Oréal Paris is not for everyone, but small collaborations are a very popular and working model for blog monetization.
You may have heard of product reviews or read a review of a product online. These are often sponsored posts from brands to help raise product awareness.
You can easily make up to $ 2000 a month by selling sponsored posts and reviews on your blog.
But what if you already have a business?
The next perk of blogging has your back covered!
On to the next …
12) Blogging advantage # 12: Create brand / product awareness with blogging
Blogging gives you a very good upper hand when it comes to digital marketing and content marketing.
According to the latest content marketing metrics, blogging helps improve the quality of sales managers (87 percent). Sales (84 percent); high conversion rates (82 percent); Sales manager crowd (71 percent); Website traffic (71 percent); Brand lift (69 percent); SEO ranking (87 percent).
With blog posts that educate people and help them connect with your business values and culture, blogging can help you humanize your brand.
13) Blogging Benefit # 13: Increase Traffic to Your Brick and mortar business
Local search engine optimization can help you attract targeted leads and potential customers when they search for your business online.
You can then easily filter out those leads or send them to a landing page where they can get more information about your service, hours, and fees.
In addition, you can have free guides about your niche available on your website. If users look for these tips, they can easily find you and hire you or buy from your physical store.
According to a study, 75% of people who find local, helpful information in Google search results are more likely to visit the physical stores than the rest.
If you are a lawyer or provide legal services, you can write on related topics such as "How to File a Divorce". When people look for advice online, you could appear on Google or another search engine and there is a chance you could get hired.
Here is a random google search I did on the topic of "how to file for divorce". This website appeared on the first page in number 6 or 7.
Check out some of the key phrases people land on this page with.
You will agree, all of these people have strong intentions to spend money on services.
Once these visitors land on your blog, you can use conversion rate optimization techniques to increase sales and earnings with them.
14) Blogging Benefit # 14: Blogging can help you change public opinion
While blogging can get people to listen to you and like you online, you can also use blogging as a powerful medium to change public opinion, inspire them, and get the most out of them.
Businesses are using blogging to change their customers' perceptions (more on this below), but as an individual blogger or as a nonprofit, you can use blogging to motivate people to do the right things.
GiveWell, a nonprofit that focuses on shortlisting the best deserving charities through in-depth research, uses blogging as a medium to raise awareness about charities, inspire people and change their minds and those in need to help.
15) Blogging Benefit # 15: Blogging allows you to work debt free
With all of the passive blogging income generating ways that you saw above, blogging is a great way to generate income online.
"The reason blogging is often placed in the passive category is because you make money while you sleep using direct monetization through AdSense, banners, etc." ~ Chris Garret
It is nice to think that all of these revenues are passive, but a lot of efforts go hand in hand to get to this stage. Brand collaborations and ranking in Google require a lot of effort, commitment and persistence.
But blogging can make that happen.
Brian Jackson and brother Brett Jackson have paid off over $ 135,000 in debt in two years thanks to their blogs.
Isn't it a great benefit of blogging?
16) Blogging Benefit # 16: Create a Membership Page
Membership sites are gated or paid content sites that users subscribe to (financially) to get access to premium content (courses, info products, tutorials, forum access, etc.).
Membership sites are a great way to generate recurring income online as users often continue subscribing in order to keep the subscription going in exchange for the premium content.
Blogging is a great way to build an audience and increase awareness of your membership page with new readers and potential members.
17) Blogging Benefit # 17: Blogging can help you raise money (big) for charity
If you are financially sound and wondering why I should blog, this is a nice blogging perk for you.
While not many of us want to choose blogging as a career or business model, blogging can still help you in many other areas.
If you want to start a charity or raise money for a social cause. Blogging is a great way to introduce your cause to a whole new audience.
18) Blogging Benefit # 18: Connect With Like Minded People
Are you feeling bored?
Connecting people is one of the main goals of blogs.
Blogs help you speak your mind, connect with other audiences, and build a community online. Blogging is a better community platform than social media because it allows you to express your opinion and control how you interact with others.
On social media, you can't own your community while you blog.
19) Blogging Benefit # 19: Blogging Helps You Learn New Things
I can personally vouch for this benefit of blogging.
Blogging is not just about writing or expressing your views, it's not just about improving your writing skills.
With blogging, you can:
- Learn how to read your audience and how to educate them
- Learn digital marketing and market your brand and blog online
- Build your brand and learn brand building as you go
- Review the analysis and learn how to measure data and draw meaningful conclusions
- create better graphics
- Find out more about the things you write on your blog
- Become a business manager as you manage expenses, manage employees, and do bookkeeping as you take your steps from hobby blogging to business blogging
- Learn human psychology, do A / B split tests, and more.
20) Blogging Benefit # 20: Enhance Your Existing Static Website's SEO
Wondering what the purpose of a corporate blog is?
To increase traffic and make new business contacts.
Now if you ask what a blog will do for a business:
If you have a business website that is not generating visits and generating leads, blogging can help you breathe new life into it.
Business blogging or business blogging is a great way to attract new visitors to your company or small business website.
A recent study found that websites with an active blog generate 67% more leads and 434% more indexed pages than those that don't (source: SEO Statistics 2020). This means that the more indexed pages (pages that are crawled and hopefully rank on Google), the greater the reach of your company.
21) Blogging Benefit # 21: Use Your Blog As an Online Portfolio
To close your book business, promote your brand collaboration, and lock down freelance writing projects, you certainly need one thing that is a portfolio.
Blogs are an inexpensive and popular way to build a portfolio online and showcase it to attract your dream job or your clients.
According to MediaBistro, 9 out of 10 companies review their online profiles before hiring them.
I think this SEO strategy is great because if you are a potential candidate and you have no idea how your personal brand is perceived online, then you are not suitable for the job.
Bonus: Why You Should Blog And How Does Blogging Improve Your Life?
With all of the above benefits of blogging, I hope it is clear that blogging is not just a hobby.
Aside from the business benefits, blogging can help you improve your life, let off your emotions, and do something meaningful in life.
Here's how blogging can help you improve your life by:
- Help you to practice discipline and persistence,
- create a desire to learn,
- Help you become more confident and express yourself better,
- Help you have a meaningful eye in life and focus on what is important.
- You will have the opportunity to meet new people, interact with them and learn from their experiences.
- Give the power to inspire others with your stories and make a bigger, better change in them.
Benefits Of Blogging In 2020: How Can You Use It To Your Advantage?
Now that you know all of these benefits of starting a blog, the next logical step is to take advantage of blogging to your own advantage.
If you are ready to start blogging I have a very simple and step-by-step guide to get your blog started in the next 10 minutes.
This guide has helped over 4000 readers start from buying a domain name to writing their first blog post.
Click here to start your blog today ››
Why should I blog? Benefits of Blogging FAQs
Below are some frequently asked questions about why you should blog and get its benefits for those who are wondering, "Should I start a blog?" Or, "Is starting a blog a good idea?":
1) What are the advantages of a blog over a website?
The main advantage of a blog over a website is that a website is generally static and does not contain any new content, while a bog, regularly updated with new content, ranks better on Google (because it targets more keywords through its blog posts ) and attracts more readers.
Other advantages of a blog over a website are:
- A blog has regular and fresh content
- A blog has better SEO rankings due to more keyword discount
- A blog is generally more visitor / reader friendly than a static website.
2) What does a blog do for a company?
A blog helps a company rank better on Google, thereby helping them drive organic users to the company's website. Another thing a blog will do for a business is to help get more leads.
Other things a blog can do for a business include:
- Improve the branding of the company
- Help create a content strategy that will keep readers informed about the company's products
- help you outperform your competitors in profitable searches
- Improve search engine optimization with regular content updates
- Blogging allows you to humanize your brand by writing and focusing on your users' stories.
3) Benefits of Blogging for Marketing and SEO
Here are the benefits of blogging for marketing and SEO:
- help you outperform your competitors
- Blogging allows you to rate your website on Google
- Blogging allows you to connect with your new and existing customers through relationship marketing
- Blogging can help you establish yourself as an influencer in your niche
- Blogging can make yourself more accessible to your readers.
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