Marketing

4 ways brands can authentically support Women’s History Month

4-ways-brands-can-authentically-support-womens-history-month

It’s Women’s History Month, and brands are looking for ways to authentically honor women through representation, reinforcement, and action. For example, Secret deodorant brand covered the cost of childcare for single mothers, Hershey’s was renamed HerSHEy’s for the month, and Mattel-owned Barbie added Eleanor Roosevelt to her Inspiring Women series.

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Jeffrey Rabinowitz