40 Most Efficient Techniques & Methods For Digital Advertising In 2020
Everyone wants to be able to choose, but the paradox is that nobody wants to be a random "one" out of a hundred. That's why we thought about giving you the opportunity to be exactly that marketer who gets noticed. The new year of the H2H (person to person) approach is just around the corner and we should turn our attention to creatively building meaningful relationships with audiences. After extensive research, we've compiled a list of the most efficient digital marketing tactics and techniques backed up by some great case studies.
Below are the 40 most effective digital marketing tactics and techniques to get a kickass start in 2020:
I. Content Marketing
- Re-optimize your content to increase SEO visibility by 70%
- Increase traffic by 300% while using editorial calendars
- Use content syndication and get constant traffic of 250,000 unique visitors
- Promote your business with SlideShare to get 20% more organic traffic
- Sales growth of 185% through high quality case studies
II. Search Marketing
- Build a network of partner websites to influence the SERP and take up to 30+ positions
- Rank higher on review sites with an average sales increase of 18%
- Be part of the 90% of marketers who saw a significant increase in ROI by leveraging traffic generation trends
- Get a higher edge over your competitors when AMP gets 40% of organic traffic from all site traffic
- Write on Medium to get 6.2 million page views
III. Social media marketing
- Develop a custom Facebook page tab and engage 40% of fans
- Write valuable content on Linkedin Pulse and gain up to 1,900 social shares in 30 days
- Use Reddit to grow your business and generate $ 6,188 in 3 months
- Target the online communities and reach 10,000 monthly visitors
- Earn Social Impact to get 15% higher rankings
IV. Email Marketing
- Design a smart automated reactivation campaign and increase sales by 164%
- Receive personalized emails for an average sales increase of 19%
- Reduce the friction and increase your email subscription rate by 100%
- Use segmentation to increase deliverability and experience. Increase in sales per campaign by 141%
- Increase your email open rate by 33% with a subject line that arouses curiosity
V. PPC & Paid Advertising
- Work with influencers to write about your product and generate over $ 300,000 in 3 months
- Have an integrated approach to paid advertising on social media
- Increase CTR on PPC Ads with Site Links Extensions by 64%
- Use emotion triggers in headline ads to get 6x the click-through rate above average
- See a 32% ROI on a sponsored Twitter account
VI. Marketing automation
- Set up automated behavioral emails to get 71% higher open rates
- Collect customer data through a transparent and unique system to gain the trust of 44% of customers
- Use retargeting and experience a 400% increase in ROI
- Develop a lead scoring system to generate 50% more sales at half the cost
- Get more social exposure through social media automation
VII. Online PR
- Encourage brand lovers to stand up for you against trolls
- Build strong customer follow-up and get free assistance
- Get free media to get everyone talking about you in the news and 5 million views on YouTube
- Create fascinating video content to attract local customers and increase conversion rates by 80%
- Use webinars to generate 16,394 new leads
VIII. Affiliate Marketing
- Start an affiliate program to monetize your website and make an additional $ 4500 monthly profit
- Generate a 9.8% increase in product orders via coupon and reward pages
- Plan the value of the partners to increase the long haul share by 19%.
- Achieve over 60% social engagement and representation of interests for the brand with respected influencing factors through a partner program
- Implement a publisher strategy to achieve a monthly revenue growth rate of 177%
1. Re-optimize your content for a 70% increase in SEO visibility
Top positions in Google, Bing, or any other search engine are a highlight of today's online success. After a lot of research and content-related experiments, we discovered that there is one strong correlation between content performance and rankings. Some time ago we decided to evaluate and re-optimize our content.
We analyzed the positions and engagement for each article and decided which content needed to be updated and re-optimized. We continued keyword research with that Keyword tool and content optimizer for the whole process:
- First, do some keyword research: we've looked at the keyword recommendations, volume, query type and other relevant keywords for double optimization of the same part.
- Second, we added the keywords Rank tracking before re-optimizing to see exactly where we started and how it improves after re-optimizing.
- Third, we started adding the content to the content optimizer to see the performance score and see how much we need to optimize. We added the keyword recommendations and checked them at the end by clicking Check result.
- Fourth, we looked for the page in the Google Search Console to make sure it was indexed. Do a live test to make sure everything is okay. We have followed the development of the keyword in search engines.
After the keyword optimization was done, we saw a big increase for our entire website overall. Our ranking improved and our traffic increased by almost 70%. Below is a print screen with our search visibility in Google in Site Explorer:
2. Increase traffic by 300% while using editorial calendars
New content is displayed every day. You have to bring something fresh every time. Investing in social media, sales funnels, conversion rate optimization, customer relationships, marketing budgets, web analytics; They are all keywords that keep popping into your mind. But which tactic should be used most effectively?
Scheduling your blog posts is mandatory, especially if you work with multiple copywriters. Make sure your marketing plan includes an editorial calendar to help improve your results. Creating an editorial calendar is easier than you think. There are many apps that can help you with this. Meistertask is a task management app that lets you drag and drop tasks for each participant and easily create an editorial calendar. Below is a screenshot of an editorial calendar created in Meistertask:
Trello gives us another example of a digital marketing technique that you can use to create editorial campaigns. CoSchedule has a Content Marketing Calendar component.
They used a process that helped them increase traffic by 299%. Follow the next steps to get similar results:
- have a broad goal behind your calendar;
- Establish metrics to measure your goal.
- Find your baseline performance for an average month for this metric.
- Set smart goals for every blog post on your calendar.
- Find out how many blog posts it will take to achieve your goal.
3. Use content syndication and get constant traffic of 250,000 unique visitors
With content syndication, your content is published on third party websites. You need to find authoritative publications. The idea behind this is to encourage more engagement with your content. Outbrain and Taboola support your content on their marketing channel. Once you republish your article on a big website like these two, you are exposed to new audiences and can get higher traffic.
James Clear took advantage of this digital marketing tactic and created an email list of more than 100,000 with a constant traffic of 250,000 unique visitors per month on the blog. He republished a blog post on Lifehacker and received nearly 99,000 views, as you can see in the next photo. Quick Tip: Having a Google Analytics account makes it easy to track your performance and see how many unique visitors you have.
4. Promote your business with SlideShare to get 20% more organic traffic
Slideshare is the largest marketing platform for sharing presentations and is best suited for B2B companies. Didit Marketing, a New York-based advertising agency, conducted a study that found SlideShare received 500% more traffic from business owners than Facebook, Twitter or Youtube.
One important fact to consider is that SlideShare receives billions of viewers every month. This is a great way to connect with various specialists and find quality information in a user-friendly format.
Ana Hoffman, blogger at Traffic Generation Cafe, conducted a study that shows how she got 0 to 243,000 views in 30 days on Slideshare. The fun part is that you don't need entirely new content for a presentation. You can work through your old content in visual form for easy reading.
20% of SlideShare visitors come directly from Google. The rest comes from social media and other SlideShare presentations. Always keep an eye on your metrics from Google Aalytics to see how you are doing in terms of organic traffic, paid traffic, visitors, etc.
5. Sales growth of 185% through high quality case studies
Smart and effective digital tactics are a gold mine. Case studies too. Not to mention the conversion optimization rates you can get with it. Case studies have great potential for increasing traffic, sales, and sales if you deliver high quality results and show that your product brings value. The Content Marketing Institute conducted a research that found that 63% of UK marketers consider case studies to be an effective digital marketing strategy. Case studies are the 5th most popular marketing tactic out of 12 after social media, newsletters, blogs, and blog posts.
Neil Patel, one of the top 10 marketers according to Forbes, conducted a study to examine the impact of using case studies on his own website. It posted a sales growth of 185%.
6. Build a network of partner websites to influence the SERP and take up to 30+ positions
Brand names in popular publications are important and difficult to come by. They could improve you in the search engine rankings for the right keyword phrases and you could improve your search engine optimization (SEO) efforts. Typically, startups work with content marketing specialists or companies because some of them don't have the budget to be a full-time employee. Building a network of partner websites for a short period of time is an effective digital marketing technique to get attention and traffic to your website. The website profile can include publications, edu websites, web directories, blogs, forums, e-commerce, etc.
OutreachMama used a study to see the results after partnering with publishing companies like Forbes and Huffington Post. In just 2 months they received a total of 350 backlinks from over 100 domains. They also saw a natural increase in their backlink profile.
In the second month of partnership, they found that the money keywords jumped up to 30 positions on the search engine results page.
7. Rank higher on review sites for an average increase in sales of 18%
9 out of 10 people look at online product reviews before making a purchase decision. According to BrightLocal, 72% of consumers say positive reviews make them trust a company more. Another 88% say they trust customer reviews as much as they trust personal recommendations.
Reevoo discovered through an in-house case study that online reviews drive an average increase in sales of 18%. In 2015, US e-commerce sales were approximately $ 341.7 billion, an increase of nearly 15% over 2014.
With ecommerce sales growing all the time, customer reviews (all reviews that don't necessarily come from some ideal customers) are an important factor, efficient trigger, and indispensable tool for ecommerce websites these days.
8. Be part of the 90% of marketers who saw a significant increase in ROI by leveraging traffic generation trends
Google Trends is a bag made of gold. You will find a lot of data that you can use to generate content and see what are the trends in order to compete. The specialty of this tool is that you can find search data in real time or measure the search behavior of consumers over time. Below is a screenshot from Google Trends with a search for 3 holidays: Halloween, Christmas and Thanksgiving.
You need to keep your eyes open for the upcoming marketing trends. Marketing trends that will dominate in 2020 include the Internet of Things, virtual and augmented reality, live streaming video, visual storytelling, native advertising, marketing automation, influencer marketing, and mobile marketing.
Adopting several of these emerging trends is a smart move, and many digital marketers are syndicating content to make the most of the trends. For example, music photographer Matt Walter syndicates his photography podcast to audio platforms like Apple Podcasts and Spotify and treats podcast content in a variety of ways, including dedicated live streams and through other visual media, to maximize digital marketing effectiveness.
In 2016, video content was and still is very popular. Fire Brand has proven that the following trends can bring growth. The results showed that 90% of marketers saw a significant increase in return on investment (ROI) from video content.
9. Get a higher edge on your competitors when AMP receives 40% of organic traffic from all site traffic
AMP is an easier and simpler way to create lightweight web pages with static content that, because of its technology, load faster on mobile devices. The project is based on AMP HTML, a new open framework based on existing web technologies.
The pages with an AMP version will show a 2% higher click-through rate, resulting in more clicks, as you can see in the next screenshot.
The AMP version has 40% of the total traffic for a page. It's an extremely amazing improvement for many websites as the content renders faster. The project helps a large number of publishers.
10. Write on Medium to get 6.2 million page impressions
Medium is a network built from people for people, offering a new kind of content – publications and synergies between social media. There are newly published articles every day that could bring you over 45,000 views.
Publishers can view 3 statistics charts on Medium, Read Minutes, View Views, and Visitors for 30 days. Ali Mese, startup marketer at GrowthSupply.com, created a report using the statistics for his best article on traffic generators. For an article of around 1,000 to 1,500 words, it received over 4 million page views and 144,920 followers on Medium, as you can see in the next image.
For a global audience, it is best to post your content on Sunday at 12:00 PM GMT as people look forward to reading something new at the start of the week. To try, consider using an A / B email test sent at different times to determine which hour has the best open rate.
11. Develop a custom Facebook page tab to engage 40% of fans
Investing in social media is a must. However, they don't know if you knew that a customized page tab gives you the advantage of offering fans exclusive information. A personalized pages tab can be used to promote registration for upcoming events, bring fans to your website, promote an app or contest, create a content library, present customer reviews or case studies, and so on.
Social Stacked has shown that a customized page for a discount can affect engagement for that page. In the end, 42% of fans liked the site for a coupon or discount. On the same page, a Wildfire Interactive case study showed that a Facebook coupon-based page tab had the highest engagement rates alongside freebies, sweepstakes, quizzes, sweepstakes, competition essays, photo competitions, coupons, and video competitions in the next graph.
12. Write valuable content on Linkedin Pulse and gain up to 1,900 social shares in 30 days
LinkedIn Pulse is a professional self-publishing platform. Initially, anyone could write and publish content without permission. It currently consists of 500 selected experts. According to Pulko, LinkedIn Pulse is "somewhere between blog and social network". The authors add 50,000 articles to the platform every week.
Brian Lang, blogger at Small Business Ideas, conducted an interesting study of 300 posts on LinkedIn Pulse. Most of Pulse's articles were about careers (42%), then business (15%) and self-improvement (9.33%) and others (33.67%) that encompass technology, sales and marketing, current affairs, and productivity .
On average, Pulse's articles received 1,843 social parts, and only 10% had less than 500 social parts, so nearly 90% have more than 500 social parts. Being featured on LinkedIn Pulse can bring you good social awareness. From now on, writing on Linkedin Plan should be part of your marketing plan.
13. Use Reddit to grow your business and generate $ 6,188 in 3 months
Reddit is a community that has been growing since 2005. Here you can meet people with similar interests. It's a place where you can keep track of news on a thread divided into "hot", "new", "ascending", "controversial", "top", "gilded", "wiki" and "promoted" . The nice thing about it is that you can track a lot of subreddits depending on your industry. There have been numerous cases where various stories from Reddit became famous and received many positive votes.
By posting a link instead of text, you can create a link about your business and drive visitors to your website. Scott Keyes is a good practice example in this case. He is a reporter for Think Progress and the founder of Scott & # 39; s Cheap Flights. He turned an obsession with cheap airline tickets into a $ 1 million business in less than two years. In 3 months, he managed to make $ 6,188 just by posting on Reddit. According to him, his publication gave him 1,000 free subscribers and more than 250 premium subscribers.
14. Target the online communities and reach 10,000 monthly visitors
Online communities are a great way to grow your online presence and gain insights. Separation from an online community has its advantages. Being with people with similar interests and sharing knowledge is a great way to develop yourself and the company you work for.
The best online marketing communities to join are LinkedIn, Reddit, Quora, Slack, GrowthHackers, and Inbound.org, sorted in chronological order. A good example of using the last two is Grow and Convert. The company was born when Devesh Khanal and Benji Hyam met a few years ago. Since launching their website they have been active in online marketing communities, Devesh Khanal at GrowthHackers on the one hand and Benji Hyam at Inbound.org on the other.
You have set yourself the goal of attracting 40,000 monthly visitors in 30 days. As you can see in the next picture, that's not quite so, but they've been able to attract more visitors from online communities than from organic searches. This is a good start!
15. Get social influence to get 15% higher rankings
There is a lot of fuss about the importance of social signals in rankings. We already know that investing in social media is an effective digital tactic that can help in optimizing your conversion rate. According to a Moz study, Google doesn't use the social share count directly in its algorithm. Neil Patel, on the other hand, claims that there may be a link between social shares and rankings, as you can see in the next screenshot of a Quick Sprout gifograph.
A huge increase in rankings of almost 15% was the result of an increase of 100 Google Plus followers for a business page. Facebook brought a 6.9% increase in ranking from 70 shares and 50 likes. Finally, 50 tweets raise the ranking by just 2.88%.
16. Design a smart automated reactivation campaign and increase sales by 164%
Every company creates its own format for newsletters. However, designing segmentation for customers who have interacted with the website is a guaranteed way to speed up reactivation of inactive subscribers. The ideal customer opens all emails and buys your products every time. However, this will happen on Sundays in a month.
The email marketing platform PostUp created an internal case study for one of their customers to convert inactive subscribers. They built an automated reactivation campaign and were able to increase email sales by 164%. This is a great example of improving the conversion optimization of your inactive subscribers.
Eventful pioneered a new approach to an automated reactivation campaign where emails contain recommended messages based on users' previous behavior. Below is an example of an email from them:
This campaign was a success. The Referral Performer Alert produced a mean open rate of 15%, a mean click rate of 3%, and the peak was a 400% increase in reactivation rates.
17. Receive personalized emails for an average sales increase of 19%
Over the years, numerous studies have shown that email marketing is the most effective digital marketing tactic for lead promoting in your digital strategy. Personalized emails are more efficient than non-personalized emails and can deliver relevant results. Personalized emails are based on deeper research and understanding of customer behavior and marketing trends. Most importantly, you need to know your buyer personality in order to provide relevant information.
Below is a comparison between segmentation and personalization:
Dropbox uses personalized email. An example of this type is given below:
According to a study by CMO.com, marketers using personalized email are seeing an average increase in sales of 19%. Personalized emails have a 600% conversion rate, but the sad part is that only 30% of brands can use them.
18.Reduce the friction and increase your email subscription rate by 100%
In marketing, friction is anything that slows down a user's conversion process. The ideal marketing plan is to have no friction at all. However, since this is nearly impossible to do, it's best to have less friction so that you can convert your leads with ease.
News company Quartz is conducting an investigation into reducing the friction of email subscriptions. The changes they made to the sign up process were to simplify it by using only one email address for subscription and going on to double opt-in (the user had to ask in the first email that the he received to activate the subscription, click on a link) to opt-out. When visitors want to sign in, they go to a new landing page.
The results were very satisfactory; The daily attendance rate has doubled. Below is a screenshot of their growth:
Also, Quartz increased the number of subscribers over the weekend when the activity was still a week.
19. Use segmentation to increase deliverability and experience. Increase in sales per campaign by 141%
If you can't use segmentation to target your audience, you won't be able to write relevant subject lines. You can use segmentation based on interests, usage of location behavior, mobile marketing, keyword phrases, lifestyle, or other factors.
There are numerous email marketing software on the market that will make it faster and easier to segment your database by linking a person's social media profiles to their email address. MailChimp is a well-known option, but you can also try the most popular alternatives.
Lyrics found that 4 in 10 marketers who used segmentation had a higher open rate, 3 in 10 marketers had a lower unsubscribe rate, and 2 in 10 had better deliverability and higher revenue. Below is the graph with all of the segmentation results from research.
Another study worth mentioning is the Johnny Cupcakes email campaign. As part of their digital marketing technique, they used segmentation based on gender, customer interests, brand preferences, and media habits, and for the first time ran a product launch campaign with different emails for men and women. Below is a screenshot of the email sent to women:
After analyzing the results, they saw a 42% increase in click-through rate, a 123% increase in conversion rate, and a 141% increase in revenue per campaign. These are some results for such a small improvement.
Make sure to use segmentation in your digital marketing strategy.
20. Increase your email open rate by 33% with a subject line that arouses curiosity
Your subject lines are everything when you think about email open rates. Everything comes from there. The call to action from the subject line needs to be relevant to your audience. Before you send the message to your list, think of you sending the message to someone, someone you know. Remember, no matter what industry you are in, your message shouldn't be cold.
Eine Studie von Informz zeigt, wie wichtig eine Betreffzeile ist. 33% der offenen E-Mails von E-Mail-Empfängern basieren ausschließlich auf der Betreffzeile. So können Sie Ihrer Kreativität freien Lauf lassen oder sich von Fachleuten beraten lassen, um sicherzustellen, dass Ihr Brief gut geschrieben ist, Sie präzise sind und keine Schlagworte und Tests verwenden.
Stellen Sie sicher, dass Sie präzise sind, keine Schlagworte verwenden und testen.
21. Arbeiten Sie mit Influencern zusammen, um über Ihr Produkt zu schreiben und in 3 Monaten über 300.000 US-Dollar zu generieren
Um eine Online-Präsenz aufzubauen und aufrechtzuerhalten, müssen Sie dem Spiel einen Schritt voraus sein und Menschen erreichen. Und Influencer-Marketing kann in dieser Situation eine echte Hilfe sein. Um in den Online-Medien für Begeisterung zu sorgen, sollten Sie Influencer verwenden, um Ihr Geschäft zu fördern. Eine kreative Kampagne mit Influencern wurde von Neil Patel, Online-Marketingberater, durchgeführt. Er gab 57.000 US-Dollar für Models aus, die auf Instagram ein Bild mit der Nachricht „Who is Neil Patel“ und dem Hashtag #whoisneilpatel gepostet hatten, und verdiente in drei Monaten 332.640 US-Dollar.
Dies ist nur ein Beispiel für ein Bild, das während der Kampagne gepostet wurde:
Ein weiteres Beispiel für Influencer sind Personen aus Ihrem Interessengebiet, Spezialisten und Experten in Ihrer Branche. Ein weiteres Beispiel für Influencer-Marketing wäre der Einsatz von Spezialisten aus Ihrem Interessengebiet und Experten in Ihrer Branche.
22. Haben Sie einen integrierten Ansatz für bezahlte Werbung in sozialen Medien
Obwohl bezahlte Werbung eine digitale Marketingtaktik ist, die von zahlreichen Unternehmen angewendet wird, weiß nicht jeder, wie man es richtig macht. Ein großes Werbebudget ist keine Erfolgsgarantie. Der Schlüssel ist, das richtige Publikum anzusprechen und sich mit ihm zu beschäftigen.
Im Bericht Benchmarks, Budgets und Trends 2016 des Content Marketing Institute sehen Sie, dass 51% der B2B-Vermarkter Social Ads als effektive bezahlte Werbemethode bezeichnen.
47% der B2B-Vermarkter sind der Meinung, dass beworbene Posts ebenfalls effektiv sind, wie Sie im obigen Bild sehen können. Die Ergebnisse zeigen, dass immer mehr Vermarkter bezahlte Werbung in sozialen Medien für ein Muss halten. Sie sollten Ihre Aufmerksamkeit auf Ihre bezahlten sozialen Kampagnen richten, da diese Bemühungen hohe Renditen erzielen können, wie im obigen Beispiel dargestellt. Um auf dem Laufenden zu bleiben, sollten Digitalspezialisten nach neuen Möglichkeiten suchen, in soziale Plattformen zu investieren, um neue Zielgruppen zu erreichen.
Um dem Spiel einen Schritt voraus zu sein, könnten Sie sich für Mobilitätsmarketing interessieren, wenn Sie mobile Werbung verwenden. Mobilität ist ein Weg, um die Bedürfnisse der Kunden zu erfüllen und Aufgaben unterwegs zu erledigen. Nehmen wir als Beispiel Facebook. Ist es Ihnen jemals passiert, eine neue Stadt zu besuchen und Benachrichtigungen in der App mit Empfehlungen zu Sehenswürdigkeiten und Restaurants zu erhalten, in denen Sie in Ihrer Nähe essen können? Das Verbinden mit dem Benutzer unterwegs über eine mobile App ist eine großartige Möglichkeit, ihn in den Trichter zu schieben.
23. Erhöhen Sie die Klickrate in PPC-Anzeigen mit Site-Links um 64% Erweiterungen
Site-Link-Erweiterungen sind ein Pfad, über den Besucher direkt von einer PPC-Anzeige zu bestimmten Seiten Ihrer Website geleitet werden. Sie sehen ungefähr so aus:
PPC Hero did an experiment to see the results after they added site links to their paid search ad. They saw an improvement; their CTR grew up from 1.16% to 1.9%. Only by adding site links, the CTR experiences an increase of 64%. Below, you can see the results before adding the site links and after adding them.
The case study also showed that there are situations where the site links have a lower CTR compared with the headline of the ad, but the CPA has a lower value. Even if the site links don’t get clicks near as much as the headlines, they do produce additional CTR and conversions.
24. Use Emotion Triggers in Headline Ads to Get 6x Above Average CTR
Either we are talking about a headline from a blog post, a newspaper, a book, a billboard, a PPC ad or a newsletter, headlines have a decisive impact whether the piece of content gets clicked or not.
Brainstorming for compelling headlines is mandatory. Copyblogger said that on average, 8 out of 10 people read the headline, and the rest 2 out of 10 read the rest.
Larry Kim, founder WordStream, saw that using negative emotional triggers in a PPC ad can score impressive results. By using the hero/villain persona to express anger/revenge, the next ad got 6x above average CTR.
If you use fear, you could see a 125% increase in appointments booked, and 170% increase in call volumes. See the paid search ad used for this experiment below:
Wordstream offers a free version of the tool Adwords Performance Grader to see how your ads are performing. You can use it to make a test before the changes you make in Google AdWords and after, based on the recommendations you receive.
25. See a 32% Return on Investment for a Promoted Twitter Account
Nowadays, everyone knows about Twitter. If you want to run an advertising campaign on Twitter, there are three ways to do it: promoted trends, promoted accounts and promoted tweets.
Hubspot, inbound marketing pioneer, wanted to find a more effective way to:
- generate new leads;
- engage existing followers;
- grow the sales conversion rate;
- improve ROI.
The solution was to use the promoted accounts advertising type from Twitter to target B2B decision-marketing users that are interested in marketing subjects. To deliver better results, the campaign included promoted tweets with a specific call to action such as webinar invitations, free e-books. After the campaign had ended, it resulted in 150% increase sales, 46% lower cost-per-read and 32% ROI.
Reaching new customers with Twitter promoted accounts is an effective digital marketing technique indeed.
26. Set Up Automated Behavioral Triggered Emails to Get 71% Higher Open Rates
For an email to be effective, marketers knew that emails see a better open rate if they follow the behavior of the users on the website.
According to Unbounce, automated behavioral emails are triggered by multiple events:
- a user abandoning the products from their cart;
- a subscriber becoming inactive;
- a subscriber purchasing a product that needs a replenishment.
See an example of this kind below:
They use this system to offer custom product to help your stylist find the best clothes for you, such as which trouser fits you like or how open are you to try more daring clothes or how much you usually spend on clothes and other specific questions.
In the end, you’ll be asked to leave your email address for further actions.
28. Make use of retargeting & Experience a 400% Increase On ROI
The retargeting method is used when you want to convert a user after entering the site. The process is quite easy; the user comes to your site, a cookie is set to their browsers. Afterward, you can track him to show him ads on the website he’s visiting. Based on the activity he had on your site you can deliver specific display ads. Below you can see the most effective types of retargeting:
Niche Hacks tried retargeting pixel to send visitors back to the email opt-in page. They converted 51,54% of all retargeted visitors into new subscribers, even though the ads were basic, landing page was basic, the stock images were simple. Basically, everything was average. In spite of all of this, they converted quite a large number of people.
American Apparel used Perfect Audience platform on Facebook retargeting and saw a 400% increase in ROI, converted new customers and increased the revenue.
29. Develop a Lead Scoring System to Generate 50% More Sales at Half of Costs
Lead Scoring is a system where every company can rank prospects according to a scale based on the value they represent for that company. Lead scoring can be implemented in numerous marketing automated platforms. For example, you can to assign a value to social media interactions or specific website behavior. Based on the results, you can see which lead must be pushed down the funnel or contacted directly by a sales representative.
By integrating your CRM system with a lead scoring system, you can create advanced sales analytics reports that reveal which channels produce the most lucrative leads, and which bring mostly useless ones. While setting up lead scoring can be a complicated process, it’s definitely worth your time and effort. Once you have lead scoring analytics in place, your sales team can stop wasting their time on prospects who are not likely to convert and focus instead on those who are more likely to buy now.
Studies revealed that companies with well-put lead nurturing system see 50% more sales at a 33% lower cost. Lead Generation Marketing Effectiveness Study showed that 68% of successful marketers say lead scoring is the most effective method to improve the revenue contribution from lead nurturing.
30. Get More Social Exposure Through the Social Media Automation
As the name says it, social media automation means using tools to automate the social marketing process by making your account stay active without manual posting and monitoring. On January 2016, We are Social said that 31% of world’s population (7.395 billion) were active social media users. With such a large audience you can’t stay up all night to make sure you post at the current local time when there is a peak of your audience. The automation appears at a time of need to make things easier.
A unique approach to the automation process on social media platforms happened in 2012 when Barack Obama’s social campaign used the Dashboard.
It was an online registration platform where volunteers could make an account to support Obama’s candidacy. Everybody with an email address could register and see news, political and election events. Through that platform, Obama’s team collected data about the activity of the volunteers such as phone calls, donations, and tasks. Afterward, it was very easy for the team to target only the volunteers that were interested. The results of the automation process were remarkable not to mention that in the end, Obama became president. Great digital marketing technique, isn’t it?
31. Encourage Brand Lovers to Support You Against Trolls
Brand lovers are those who play the role of brand advocates and define the term evangelism marketing. They are highly satisfied customers and identify themselves with the brand. They are an asset because they promote the brand waiting for nothing in return. McKinsey and Company say 70% of purchase experiences are based on how the customer feels. It is bloody important to provide value and customer fulfillment.
Besides the fact that brand lovers will make sure to tell everyone your product is the best, they will support you against trolls. Nowadays, people on social platforms are very critical, and a single wrong comment or tweet can ruin you. Some haters and trolls can make your life a living hell on the social media. But, thank God for brand advocates!
OldNavy, an American retailer, got socially trolled. The company tweeted an upcoming sale with an interracial couple image, and then a group of racist people started posting negative tweets about the brand with hashtags #whitegenocide and #miscegenation. Before the team from Old Navy began to respond, some advocates of the brand started supporting the company by posting their own pictures with interracial couples they have in the family. In times of crisis, it is best to have your brand lovers that can make a powerful statement.
32. Built a Strong Customer Following & Get Free Endorsement
Millennials are a socially conscious generation. Embracing a cause might be just the answer you’re looking for if your brand addresses the Y generations. If they believe in a cause, they are willing to pay more and even a premium price. Knowing they give something for a better cause makes them feel valuable.
The shoe brand TOMS created a campaign based on a cause that brought endorsement from celebrities and famous people. They created a new concept ‘One Day without shoes’, meaning that for each purchased pair of shoes, another pair goes to a child in need. People from all over the Globe started a word of mouth campaign and even walk without shoes the whole day.
Charlize Theron became a strong supporter of the cause, alongside a lot of other celebrities, such as Lenny Kravitz, Chaske Spence and Julia Jones from Twilight, Dawn Olivieri from the Vampire Diaries, plus Cheryl Tiegs, Gillian Zinser, Jason Mraz, Tara Mercurio and Lacey Chabert, Thomas Jane, Matisyahu, Living Things and Tory Burch.
33. Gain Free Media to Get Everyone Talk About You on News and Get 5 Million Views on YouTube
Earned media or free media is a term that describes all the publicity that is not paid but rather gained through promotional efforts. Earned media happens when you make people talk about your brand no matter where it appears. Earned media happens after you make smart and creative ads or involved in successful real marketing actions, created impactful events and so on.
Avon used a digital marketing tactic that generated massive amounts of earned media. “Choose Beautiful” reached over 5 million of views on YouTube and the term
The ad received a lot of free media. Ad Age named it the best advertising campaign of the 21st century. People started to talk about it on Buzzfeed saying “Not everyone is beautiful and that is perfectly okay”. Some of them were encouraging the message “I find it odd that people disapprove of an ad whose whole purpose was to get women to all realize that they were beautiful”.
The psychologist Nancy Etcoff and self-esteem expert Dr. Tara Cousineau, together with Dove, created a toolkit named “Mindful Me” designed to help women manage thoughts and feelings in order to offer them the confidence to feel beautiful.
Send a powerful message to your audience and then expect to gain free media.
34. Create Fascinating Video Content to Attract Native Customers & Increase the Conversion Rate by 80%
Video content started to gain a lot of attention in the past few years. Almost 1 billion unique monthly visitors are on YouTube, 130 million on Vimeo, 100 million on Dailymotion, 45 million on LiveLeak and 42 million on Vine. That is a lot of viewers! Let’s not forget the social video part, 100 million hours of video are watched on Facebook, and 82% of Twitter users watch video content on Twitter. In 2013, Instagram introduced videos in addition to photos and more than 5 million videos were shared in the first 24 hours. Video consumption on Instagram has increased by 40% in 2016.
According to Hyperfine Media, 90% of users say that product videos are helping them in the decision process and almost 40% of online consumer trust video ads as you can see in next infographic.
Most recent studies show that a video placed on the landing page can increase conversion rate by 80%. 96% of B2B companies use videos in their marketing campaign, and 73% say this improved their ROI.
35. Use Webinars to Gain 16,394 new leads
Organizing webinars can produce juicy content. They are great to deliver useful content to your readers and engage with them. Practically you can give a presentation to them and then discuss to see their main points. This is a great way to receive hot information, smart insights and see what topics you can debate on the blog in order to push the leads down the funnel.
Basically you need a microphone, a PC/laptop, and you’re set. Then use a service like AnyMeeting or GoToWebinar to connect with your viewers.
Webinars are such and effective digital marketing technique that could bring you 518,399 visitors and 16,394 leads from 77 webinars as KISSmetrics experienced. Neil Patel, founder at KISSmetrics, estimated that those webinars generated $1,638,000.
36. Start Running an Affiliate Program to Monetize Your Website & Get Extra $4500 Monthly Profit
There are upsides and downsides of an affiliate program in your digital strategy. The upside of this marketing technique is that it can generate high revenue and the downside is that it doesn’t work for all kinds of business.
For example, the popular web hosting service Bluehost gets new customers through its affiliates. Shopify uses an affiliate program that rewards its affiliates with $2,400 per sale.
A study from NichePie by Luqman Khan shows how you can generate a monthly profit of $4,500 in 4 months. See the statistics in the next screenshot.
He posted 8 articles and 1 infographic and received 14,206 unique visitors in 4 months.
37. Generate Product Order Increase by 9.8% Through Voucher and Reward Sites
In 2015, the Internet Advertising Bureau (IAB) released the Online Performance Marketing study showing that 57% of product orders were through voucher and reward sites. Thomas Cook, one of the world’s leading leisure travel, developed a campaign based on the use of voucher codes to encourage users to buy online tickets. They wanted to keep the cost-per-order (CPO) lower than £65. As a result, the orders increased by 9.8% while the CPO decreased, thus keeping it under £65.
38. Map out the Affiliates’ Value to Increase the Long Haul Share by 19%
Thomas Cook Airlines has a long activity in the affiliate marketing area, and this led the company to always improve their marketing strategy. They learned that knowing the values of their affiliates is highly important. One of their affiliate campaigns had the next objectives:
- minimize the average cost-per-sale (CPS);
- increase the number of long-haul bookings (meaning the bookings for travelers that last a long period of time);
A way to do that was to map out the affiliate’s value. For that, all the bookings from 2014 were analyzed to see the path to conversion for each affiliate. This helped the company to discover the CPS and the contribution brought by each affiliate. The results were quite impressive: they kept the average CPS below 2% of revenue and reduced the cost-per-click by 73% while increasing the long haul share by 19%. On top of that, they sold thousands of seats from routes that weren’t performing well at all.
39. Reach Over 60% Social Engagement and Advocacy for the Brand with Respected Influencers Through an Affiliate Program
The affiliate agency Schaaf-PartnerCentric conducted an in-house study based on REACH (Relations, Exposure, Advocacy, Connection, Hype) program that provides customized outreach and guarantees placement on influencer websites for a boutique fashion retailer. The client has proposed to increase the exposure and advocacy within a short period of time with the help of influencers.
The campaign raised 63% social engagement in the first week after the big launch. Instagram saw the highest engagement, with 92% of the social interactions. Pinterest increased up to 6% social interactions.
40. Implement a Publisher Strategy to See a Monthly Revenue Growth Rate of 177%
Cost Plus World Market is a furniture store that implemented a publisher campaign through an affiliate program. The online retailer has been in the furniture market for almost 30 years now and has had more than 100 brands and thousands of products. They implemented a publisher program with the help of Schaaf-PartnerCentric team. Only after 90 days, the company’s results were highly visible. The monthly traffic increased by 100.7%, the monthly sales increased by 257%, and the monthly revenue grew by 177%.
Creating engaging content with relevant data and juicy tips will always be effective. Let’s face it – we crave creativity. Creativity in all forms: for making your business better, for getting everyone to talk about you, for inspiring others, for earning free advertising, for becoming an asset in your industry. If you follow some of the digital marketing tactics and techniques from the list we’ve created, you should see improvements shortly.
Create a list of the most important digital marketing tactics for you. Chose those that are easy for you to implement, and then take action. Embrace the fact that you need to make changes to deliver higher CTR, higher open rate, revenue growth, higher conversion rate, more unique daily viewers, more leads and so on.
Good luck! Maybe you will be the next case study for an effective digital marketing technique.