Marketing

5-time influencers have helped make yesterday’s luxury brands chic again

5-time-influencers-have-helped-make-yesterdays-luxury-brands-chic-again

As early as 1955, the legendary costume designer at Paramount Studios, Edith Head, had made a young actress named Grace Kelly big and presented her with a sack à dépêches, a simple leather handbag from Hermès in Paris. Because she worked for Alfred Hitchcock, Head could pretty much buy what she wanted. And for Head’s infallible eye, Kelly, 26, who starred alongside Cary Grant in To Catch a Thief, needed a simple, stylish wallet. The look of the bag in the film was unforgettable, but a year later – and shortly after Kelly married Prince Rainier of Monaco – she used the bag to cleverly hide her apparent pregnancy from the paparazzi. While the photographers popped their lightbulbs, their eyes looked over the beautiful leather accessory, and Hermès’ Sack à Dépêches simply became a Kelly bag.

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Jeffrey Rabinowitz