Marketing

Advertising and marketing platform Klaviyo now provides PrestaShop integration

advertising-and-marketing-platform-klaviyo-now-provides-prestashop-integration

Marketing automation platform Klaviyo has integrated with PrestaShop, an open source e-commerce platform used to create online stores.

The new partnership enables e-commerce retailers to automate personalized marketing and communication with customers by using their data from transactions in PrestaShop. The integration also extends Klaviyo's reach among dealers in European countries and other international markets.

Klaviyo, specializing in email and SMS marketing and in-app notification strategies, serves more than 50,000 e-commerce brands, including Unilever and Brooklinen. The company is also integrated with ecommerce platforms like Shopify and Magento.

"The Klaviyo integration for PrestaShop opens up endless possibilities for merchants," said Rich Gardner, vice president of global strategic partnerships for Klaviyo, in a statement. "The access to extensive customer data that PrestaShop offers in combination with Klaviyo's automation, segmentation and data science functions enables retailers to easily convert data into compelling marketing experiences, satisfied customers and increased sales."

PrestaShop, based in France, has more than 300,000 customers who have turnkey access to Klaviyo starting today. Alexandre Eruimy, CEO of PrestaShop, added that the partnership will allow the 14-year-old company to continue its mission of helping retailers at all stages of the growth of their business.

"A partnership between the two companies therefore makes a lot of sense and enables e-merchants to benefit from a modern marketing solution that is data-centric and automated," Eruimy said in a statement. "This integration will allow our dealers to strengthen relationships with their customers, who will still be one of the most important parts, if not the most important, of doing business for years to come."

Klaviyo's integration with PrestaShop comes after the platform announced its $ 200 million Series C funding round in November. The company is now valued at $ 4.15 billion.

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Jeffrey Rabinowitz