Building, growing and scaling a direct sales business with social media marketing
From Kelly Forst June 7, 2021
How this entrepreneur became a successful coach who helps others live their dreams.
It used to be about long commutes, stressful company jobs and constant fear.
Today, Brenda Ster runs a thriving coaching company helping online entrepreneurs and direct sellers to build authentic online relationships.
Brenda exudes energy and passion in the latest installment of The FWD: Thinking Show, talking about finding your ideal client, knowing where your community exists, and connecting authentically with people online.
Now bring me to succession
Find your genius zone
Creating content on social media is about more than just understanding your audience. It’s more than just being everywhere at the same time.
It’s about doing what you love.
Of course, you need to know where your audience lives online. But doubling up on what you personally enjoy is one of the best ways to build authentic connections with your audience online.
If you hate writing then you shouldn’t blog. If you like to talk, you should be on video. If you like what you are doing, your energy will come through.
Double up where you enjoy the engagement, interaction, and community – and your ideal audience will find you. You can always create on one platform and use content for another.
That is, when you’re creating content that people want. And people want 3 things.
People come online for relationships, entertainment, and information
Knowing why people are coming online enables you to create content that draws people’s attention to your pages and increases your presence.
Ultimately, we come online for 3 things:
- Relationships. We want to connect and find community.
- entertainment. We do without viral videos and humor.
- information. We are looking for ideas, inspiration or answers to questions.
But you don’t have to do these 3 things on every single channel.
Brenda shares that it is better to have a strong presence on a few channels than to have a weak presence on many channels.
Nor does she believe that everyone should be on Facebook or Instagram, or that one social channel is better than the other.
The only thing she can definitely say, everyone should have an email list.
Because email is the only channel that isn’t on leased land
If you don’t pay for the product, you are the product. Facebook could change the algorithm and your reach could decrease tomorrow.
The only channel that you really control and own is your email list.
Brenda learned this lesson the hard way. Even after Brenda built an audience of over 100,000 people on social media, she didn’t have an email list. And she regrets that now.
She had to lead her audience to the traits that she subsequently controlled.
So if you’re thinking about getting an engaged audience, Brenda’s advice is clear: start with an email strategy.
Hear more of Brenda’s online marketing strategies
More about Brenda Ster
Brenda is the founder of Sassy Suite and Sassy Direct. She was a successful direct seller and is now bringing her attractiveness-based social strategies online to help everyone do better social marketing.
Listen to Brenda’s episode now