Marketing
Intent data: what it is and how to get started
The use of intent data is on the rise, and for good reason: it's hard to miss the promise of increasing people's visibility when...
Marketing
“The Leads Are Weak”: It’s time to move beyond MMS and use MQMs to steer the pipeline instead
There's a moment in David Mamet's Glengarry Glen Ross when the hot salesman sent from headquarters confronts the lackluster sales team and admonishes them...
Marketing
Eric Toda on rethinking the CMO role as the marketer’s career highlight
After working on brands like Nike, Snap, Airbnb and GAP, Facebook alumnus Eric Toda returned to social marketing as Facebook's Global Head of Social...
Marketing
Rebuilding our growth momentum: What you can expect across all industries in 2021
Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with extensive knowledge of the media industry, to turn their quarterly newsletter into an...
Marketing
Why companies shouldn’t give job candidates “breadcrumbs” [Infographic]
The practice of "breadcrumbing" - not responding to applicants in a timely manner - can have a number of negative effects on employers, according...