Marketing

Dear skeptics, ethical buying requires ethical marketers

dear-skeptics-ethical-buying-requires-ethical-marketers

Ethical consumerism – the practice of buying products based on how they’re made and how harmful they are to the environment or society – has its moment when people prioritize their connection with people and the planet. Brands that are authentically able to communicate their values ​​and sustainability efforts can attract these customers, create brand loyalty, and attract those who prioritize similar values.

Do not miss The business of marketing, a new series of C-suite senior executives providing insight into the importance of harnessing the intersectionality of marketing, finance, technology, human resources, and the boardroom to drive business growth. turn on.

0 Comments
Share

Jeffrey Rabinowitz