Digital Marketing

Digital Marketing salaries in India – 2021


Not only does the digital marketing industry offer endless opportunities for people from all walks of life, but the pace at which you can grow is enormous. And with the pace, the salary also rises steadily. The question that arises is: how much can digital marketers make?

How do I become a digital marketer?

Becoming a digital marketer is an easy task, but not necessarily easy. While it’s not technical and you can master the basics pretty quickly, you have to be determined and patient to become an expert in digital marketing.

You don’t even need a degree to do digital marketing, but having one is just a point in your favor. The first step is to master the basics of digital marketing and learn all of the key tools needed to improve your skills.

Once you’ve done that, start a blog and create a portfolio to show off to your potential employers. You can freelance and look for jobs on the side, or just continue with the former.

One of the most important things to keep in mind while building a career in this field is that you need to keep abreast of the latest trends and technology. Keep networking with other professionals to further improve your skills.

How Much Do Digital Marketers Make In India?

To give you a clearer picture of the salary development in the digital marketing industry, we have listed the most popular job profiles and the associated salary range.

Digital Marketing Manager

A digital marketing manager needs to manage the various digital marketing channels for a company such as content marketing, email marketing, etc., and ensure that they are all working in sync and performing well.

Salary Range for Digital Marketing Manager: Rs 4,00,000 – Rs 18,00,000

SEO specialist

As it is one of the most effective channels of digital marketing, this job profile is in great demand and the ideal candidate should have experience dealing with on-page and off-page SEO as well as a good knowledge of SEO tools like SEMrush and Google Search Console etc.

Salary Range for SEO Specialists: Rs 2,20,000 – Rs 15,00,000 (exceptional cases)

Social Media Marketing Manager

The ideal candidate for this profile will have excellent skills that will be reflected in their work and capable of running successful social media campaigns. You need to have in-depth knowledge of the various platforms and monitor and optimize the campaigns.

Salary Range for Social Media Marketing Manager: Rs 1,50,000 – Rs 10,00,000

Content Marketing Manager

This profile seeks candidates who are creative and who produce quality blogs, videos, podcasts, or basically any content that can help the company reach its target audience. You are responsible for building brand awareness and improving the customer experience.

Content Marketing Manager Salary Range: Rs 2,00,000 – Rs 20,00,000

Pay per click analyst

This is in great demand as the candidate is expected to make profits equal to or greater than the money invested. They first grow their business using organic traffic and eventually use paid advertising to expand their reach.

Salary Range for Pay Per Click Analysts: Rs 2,50,000 – Rs 6,00,000

Factors on which the salary depends:

The salary of a digital marketing professional depends on a number of factors. The main decision-making factors are listed below:


As in any other industry, there is experience in the digital marketing industry. Your digital marketing salary depends on the number of years you’ve worked as a professional.

However, a digital marketer who has only worked in one specialization over the years, such as social media, cannot get a higher paying job in another profile, according to the digital marketing manager, based on the years he has been a specialist for social media.


The more skills you have in your repertoire, the better you are as a digital marketer and the better your salary will be. In addition, these skills also determine the salary you will receive.

This is one of the most distinctive features of this industry. More than experience, skills and expertise are valued. Because of this, this field is easy to get into, provided you know your way around the block.

If you know how to run a full marketing cycle from targeting to conversion, you will be compensated accordingly.


While the job of a digital marketer can easily be done online and from anywhere, a digital marketer’s salary also depends on where you live – in your country.

For example, digital marketers who work in the United States make far more than those who work in other countries. There are also wage differences within the countries. Overcrowded cities pay better than smaller cities and rural areas.

job profile

Of course, as you climb the ladder, your digital marketing salary increases, as does your responsibility. For example, a person in charge of a team gets paid more than someone who works alone.

Another added value is for marketers who, with their experience and skills, can combine both traditional and online marketing and make more money when they are valuable.


This is another common factor and thing that sets it apart from traditional marketing. Because everything can be measured in online marketing.

When a campaign is run and successful, the ROI and profit margin speak for themselves. When monetary value in the form of profits is added to your work, it proves your worth to the company and you can be compensated for it.


A lot can depend on your reputation and one of those things is your salary. If you’ve been in the industry as a freelancer or full-time employee for some time, you can take advantage of this to get better salaries as a digital marketer.

When we talk about reputation, we are talking about your personal brand that you established as a professional. Marketers who are credible and respected in the field can get a higher salary upon request.


The above numbers are not fixed. These digital marketing salaries are constantly changing and vary from person to person. They depend on your expertise and reputation and they never say the attitude that will help the company grow.

But the icing on the cake in this area is the flexibility of the location that it gives you. You can easily work from anywhere and earn the same amount, even more depending on your skills. It couldn’t be better. So keep working on your skills every day and get the job of your dreams. If you would like to learn more about the digital marketing course, please contact us.


Jeffrey Rabinowitz