Digital marketing statistics to inform you about your strategy in 2021


Data is a powerful tool, but it can be painful to find. So we did the job for you.

How do you know if you are doing the right things to market and grow your business? reply: Reference the digital marketing statistics to inform your own strategy.

However, it can be difficult – and frankly annoying – to find the answers you need. Especially when you have a busy business!

To help you get out of the clutter, we’ve put tons of helpful digital marketing statistics in one place.

FREE REPORT: AWeber’s 2021 digital marketing report for small businesses and entrepreneurs

Email Marketing Statistics

Email marketing is the most common digital marketing strategy used by small businesses and entrepreneurs to promote their businesses and communicate with their audiences [AWeber].

36.1% of small businesses and entrepreneurs said email marketing is the best digital marketing channel to drive sales [AWeber].

Of the small businesses and entrepreneurs who use email marketing, 94.6% said email marketing is an important or very important part of their business strategy [AWeber].

76% of email subscribers buy through an email marketing message [Disruptive Advertising].

47.1% of respondents said email marketing is the best digital marketing channel for customer loyalty [AWeber].

Content Marketing Statistics

Although content marketing costs 62% less than outbound marketing, it generates more than three times as many leads [Demand Metric].

Of the small businesses and entrepreneurs who use content marketing, 93.5% said it was important or very important to their business [AWeber].

The main goal that companies want to achieve through content marketing is to generate more quality leads. In fact, 51% of companies said their biggest challenge is creating content that generates quality leads [SEMRush].

Blogging is the most popular content marketing tactic among small businesses using content marketing [AWeber].

60% of small businesses that prioritize content marketing use lead magnets and lead generation tactics [AWeber].

70% of consumers feel closer to a company because of content marketing [Demand Metric].

Facebook is the most popular social media channel used by small businesses to promote their business over the past year, followed by Instagram and LinkedIn [AWeber].

53.6% of the world’s population use social media [Smart Insights].

Almost 90% of small businesses said that social media was important or very important to their business [AWeber].

There are currently more than 3.6 billion people worldwide using social media, and that number is estimated at 4.41 billion by 2025 [Statista].

Social media – closely followed by email marketing – is the best digital marketplace to drive website traffic. 27.2% of those surveyed rank social media above other channels [AWeber].

57% of consumers follow brands to find out about new products or services, while 47% follow to keep up with company news [Sprout Social].

Landing page statistics

37% of the best landing pages have testimonials [Nifty Marketing].

8 out of 10 people will read your landing page headline, but only 2 in 10 will read the best [CopyBlogger].

Of the small businesses that changed their strategy due to COVID-19, nearly a third of them added landing pages to their strategy [AWeber].

Long landing pages can lead to 220% more leads [Marketing Experiments].

Pictures of people perform better on landing pages than pictures in stock [Content Marketing Institute].

Web push notification statistics

Push notifications can bring companies a ROI of up to 2,200% and increase daily traffic by up to 25%. [NotifyVisitors].

Web push notifications get a click rate of 4 to 6%, even if the number of participants is over 25,000 [DigitalMarketer].

Web push notifications are a newer marketing channel for small businesses and entrepreneurs. Over 60% of those surveyed state that they are beginners [AWeber].

connected: What are web push notifications and how should you use them?

More statistics on digital marketing

Would you like to see more digital marketing statistics to improve your strategy?

Find out how small businesses and entrepreneurs are using digital marketing to grow their businesses in the AWeber Small Business and Entrepreneurship 2021 Digital Marketing Report.

Check it out here.


Jeffrey Rabinowitz