Enhance Your E mail Advertising Content material: 18 Confirmed Ideas
Is it time to update your email content? Check out these 18 ways to make improvements.
By Monica Montesa October 1, 2020
Whether you've been emailing subscribers for 10 years or 10 days, it's important to think about how you can improve your content from time to time.
After all, things change over time; between your subscribers, your industry, and even your own company. It is therefore important that your emails keep pace with these changes.
And if you're just starting out with email, you may feel like you've just gone with the flow and aren't sure you're "getting email right".
Wherever you are on your email marketing journey, there is always time to recalibrate your emails. Let's look at 18 different ways you can improve your email content.
1. Always deliver value.
Every time you create a new draft email, ask yourself, "What will my subscribers receive from this email?"If you can't answer that question, once you've figured out the value your subscribers are getting from the email, it's time to close the draft and get back to it.
Why? because Sending content that your subscribers are interested in and think is valuable is the foundation of a successful email strategy.
If you're not sure what your audience wants, the most frequently asked questions are a good place to start. For example, if you run a gym, you can ask questions your customers ask often and use them to inspire content for your email or blog posts (which you can then email).
2. Explain why content in your email is relevant.
Sending valuable content is key to creating engaging email content, but sometimes you need to be aware of that too Why It is important. Professional writers often talk about the importance of making a "performance" copy rather than just listing a range of product or service features. I often find that this also applies to email.
When sending content to your subscribers, you should be clear about why you think this is helpful. In other words, explain how it will get them if you take the action you requested, whether you are reading a blog post, watching a video, or buying a product.
Check out this example from one of our weekly Blog Digest emails:
Since our goal for the email is to encourage users to read this blog post, we explained the benefits to subscribers.
The more you can explain the reason why they should take a particular action, the better they understand how important it is to them (and the more likely they are to take the action!).
3. Ask for feedback.
Have no idea what your subscribers want? That's okay too!
Asking your current subscribers what kind of content they would most like to receive from you can tell you a lot about how you can improve your content. Not only does this eliminate the guessing game (which can take weeks if not months to figure out what your audience likes), it also opens up communication between you and your subscriber community.
To get feedback, there are several tactics you can try, including:
When you start hearing from subscribers, start implementing what you have learned right away. Share content that suits your interests, challenges, and needs!
4. Add videos or GIFs.
Did you know the video was emailed can increase your click-through rate by 200 to 300 percent? Video is more powerful than ever and people just can't get enough of it. (In fact, YouTube reports that mobile video consumption is increasing 100 percent every year!)
So, think about how you can potentially improve your email content by adding a relevant video. Whether it's one you're creating or you've come across that would be helpful to your audience. Make sure you share it via email.
If video isn't your thing (or if it's not suitable for your audience), consider how you could possibly use a GIF instead. The advantage of using a GIF instead of a video is that it is animated in the email itself, so you don't have to worry about clicking through to get the full effect.
Make sure it matches your brand.
There is one thing that consumers cannot get enough of and that is saving money.
Promoting product sales and offering exclusive discounts can help you achieve email superstar status. According to the Direct Marketing Association, Buyers were most likely to buy via email rather than other channels like social and direct mail.
And when you get emails like this from Loft, it's easy to see why this channel is so effective:
With email, you don't have to worry about your fans missing content like they might be on their social feeds. Plus, you have the option to create eye-catching email content like this one.
The next time you have a sale or discount, be sure to email your subscribers about it!
6. Send personalized content.
Personalizing your email content is more than just adding your subscriber's first name to the subject line (though it does) one cool use of it!). It's about sending targeted content to people on your email list who they find most relevant.
Whether you're sending email based on your specific interests, geographic location, native language, or even your preferred breed of dog, you can take communication to a new level.
From specific welcome emails based on different incentives to promotional emails that are only available in a specific city: There are endless ways in which you can get targeted with your email content.
7. Delight your subscribers.
In between all of the promotional emails, blog post updates, and other messages you send to your subscribers, there are times when it pays off to send an email that has no other purpose than to please your community.
Just take a look at the contents of an email we sent to our customers last winter to celebrate the holidays:
Not only was the email fun and creative, but it also delivered a gift to our customers using GIFs (let's say five times faster!). And the answer told us everything we needed to know about sending this type of email: People loved it! Open rates and click rates were among the highest we've seen. And you can bet we did something similar again.
While a bundle of handcrafted GIFs may not be right for you, consider what to give your subscribers. Or, consider other ways you can add little elements of joy to your regularly scheduled emails.
Product Hunt, for example, does an excellent job of including relevant and fun images and GIFs in their daily summaries:
The Microsoft Paint-inspired image brings humor to another email update. And their use of emojis adds another subtle element of joy.
8. Regularly clean up your email list.
In some cases, your email content may already be great. However, if your open and click rates are low, it may mean it's time to do a little email list hygiene.
As your email list grows, some subscribers may become less interested in your email over time – and that's fine. Because email engagement is measured by the number of people who interact with your email, those metrics can be discarded by people who no longer want to be on your email list.
Hence, you want to give them the opportunity to stay on your list (what you can do by running a reactivation campaign) and remove email addresses that don't reply to you.
When you have a list of dedicated subscribers, you'll find that it increases your open rates, click rates, and more.
9. Review your email analysis.
To keep a healthy email list, you should regularly check the performance of the emails you send. Whether you want to review every single broadcast email the day after it is sent or review your analytics every week, the main idea is that you see what works and what doesn't.
If you notice dips and spikes, you can use those insights to better inform the decisions about email content you will make in the future.
However, checking your analysis is not difficult Here is a helpful guide read how to get started.
10. Pay attention to the design.
The appearance of your messages is just as important as the words you write. And if ignored, it can be a huge dislike for your readers. Like you think the design of your emailsThere are a few best practices that you should consider.
First, embrace your branding. Between the color palette and the images you choose, you want to make sure your brand is consistently represented in your emails. For example, if someone signs up to your email list from your website, the experience should be visually consistent so they can recognize you and trust that you are a credible company.
Second, be consistent. While you have the freedom to be creative with your email content, the foundation of your email should be consistent. This includes the color scheme, the placement of the logo and the structure of the email.
11. Reuse your best content.
If you want to share content in your email, you don't have to rely solely on freshly published content on your blog or social channels. You can also re-share older, evergreen content that has performed well for you in the past. This is the easiest and easiest way to create an email that you know your subscribers will love to read.
For example, for AWeber's weekly blog digest email, we recently added a section called #ThrowbackThursday where we can highlight older blog posts that have received a lot of traffic.
(And how convenient is it to reuse content!)
This is helpful for those who want an update on the topic or for new subscribers who signed up to the list after sharing the post for the first time.
12. Give away a giveaway.
Do you remember the tip "Are your subscribers happy" from earlier? Giving away free articles is an easy way to improve the performance of your email content.
Freebies can give you more insight into what content your subscribers are most interested in, and it makes them feel special.
Whether it's a training course, sample item, or a trial of your service, freebies are perfect for engaging your audience.
13. Offer exclusive content.
Bringing a new product or course to market soon? Or are you planning a big sale at the end of the year? You might want to give your email community exclusive, early access. Or, consider other items that you may only be able to give away to your subscribers.
Why? Making your subscribers feel like they are part of an exclusive group gives them more incentive to stay on your list.
Here's a great example of a company that sends out an email newsletter that occasionally includes exclusive promotions in addition to the regular blog summary:
In this excerpt from the email you can see how they highlight the exclusivity of the olive oil offering.
14. Make it interactive.
Sometimes if you want to improve your email content, all you need to do is spice it up a little. And if that's what you're interested in, it's time to build your email a little more interactive.
Interactive content brings a new approach to email design as it brings new life to the typical static message. This doesn't necessarily make an email more relevant to your subscribers, but it can make it more fun and interesting. Providing a fun way for your subscribers to engage with your emails (beyond reading the text and clicking links) can improve the way you interact with your emails, keep your subscribers excited, and just help that Your brand looks better Really cool.
15. Prove your work.
This may have been your school teachers' mantra earlier, but there's a reason they got obsessed with details like grammar and spelling. And it all depends on how these errors can be perceived by your readers: for many, this can make the author appear sloppy and unreliable.
Before sending yourself an email, send yourself a test so you can review the content and check for spelling and grammatical errors. You should test the links to make sure they work properly.
16. Focus on your content.
In today's busy world, keeping your emails short and to the point is more important than ever.
Think about the situations and environments your subscribers will read your email in. Chances are they'll check their emails while walking down the street, waiting on the subway platform, waiting in line at the supermarket, etc.
A person's average attention span is just three seconds – that's less than that of a goldfish! So make sure your email content is focused.
17. Write a compelling call to action.
Every time you send an email there's a reason you're doing it. Whether you want them to read your latest blog post, buy a product, or just download an exclusive giveaway, it's important to be clear about the action to take.
The exact structure of your emails isn't exactly known, but you should consider the brief attention spans of your subscribers and give them the opportunity to take action – and highlight them – early on in your email.
In order to do this, There are a number of factors to consider, including the size and color of your CTA button, content, and length.
Whether you prefer to hyperlink your text or use a call to action button with a color that matches the PopsYour goal should be to make it easier for subscribers to trade.
18. Be consistent.
When figuring out what type of content will resonate with your subscribers, it is important that you Keep your emails consistent. While it's a good thing to try new ways to make your content even more impressive to subscribers, I recommend that you do so over time.
When you have certain expectations about the email content you send to your subscribers, it is important that you meet them. This helps build trust between you and your target audience, which can reduce unsubscriptions and spam complaints.
Enhance Your Email Content Today!
After reading 18 ways to update your email, it's time to choose one and get started! Setting a small, achievable goal will make it much easier to improve your emails over time.
Make sure to keep an eye on your subscribers and your email success will follow.
Would you like more tips on how to improve your email content? Sign up for our free What To Put in Your Email course today! (You also get a bonus PDF guide with over 45 email templates to copy!)