Everything you need to know about starting a blog
From Kelly Forst May 3, 2021
Don’t let blogging intimidate you. Get started in a few easy steps.
Whether you love to write or hate it, blogging can be a powerful growth engine for your business.
But if you’ve never blogged before, starting up can feel overwhelming. There is so much to think about: writing, SEO, keywords, site maps, web hosting – the list goes on.
So I wanted to speak to Ben Cummings – founder and creator of the blog with Ben – about the latest installment of The FWD: Thinking Show. Ben breaks off blogging and makes it easy for small businesses and bloggers to make a living blogging online.
Plus, Ben assures listeners that starting a blog isn’t as overwhelming as you might think.
Let’s start a conversation.
Now listen to the episode
Do blogs make sense for companies of all kinds?
The way you use your blog will change your strategy drastically.
For example, companies use blogs as the engine of their content marketing efforts – they prioritize SEO, drive traffic to their content, and convert leads.
In the meantime, other businesses may be totally focused on blogging, such as travel blogging and food blogging. In these cases, you may be focusing more on monetization, brand awareness, and audience growth.
However, there are a lot of similarities between content marketing blogs and business blogs because ultimately it comes down to creating valuable content that people love.
Hear Ben’s best tips
Search Engine Optimization (SEO) Blogging Tips
Google is your friend when it comes to finding keywords to rank for. Even simple searches can give you lots of ideas.
You can also use Google Ad’s Keyword Planner to do more in-depth keyword research. It’s free to use and can give you a good idea of what people are looking for.
If you have a WordPress blog, the Yoast plugin is great value for SEO. It even teaches you to write with an SEO focus.
However, SEO goes beyond keywords and content – SEO has a technical side too.
How to Promote Blog Content
Organically, a great way to improve SEO is to use your social channels. Share your content on Twitter, Facebook, Instagram, and YouTube to improve word of mouth and connect directly with your audience.
Another option is to create an email list and share new content with your list. Getting traffic to your new blogs will also help improve search engine optimization.
Ben’s # 1 tip to building an email list for your blog: You need to create an incentive that will entice visitors to sign up for your list. Present something of value in exchange for your email list. People sign up for you and your personality. Be yourself, be patient, add value to your audience and the rest will fall into place.
Monetize your blog
Blogging gives you the potential to make a full-time income. And it goes hand in hand with supporting your audience.
There are a handful of ways to do this:
- Run sponsored content
- Sell advertising
- sell products
- Set up a paid membership
- Sell your website
- Affiliate marketing
Ben Shared Affiliate Marketing is his favorite method of blogging for passive income. Affiliate marketing promotes other companies’ products and services for a percentage of a sale. However, affiliate marketing only works if you really believe in the product or service you are promoting because your audience will only trust you if you take your support really seriously.
To get started, you need a digital platform like a blog. However, then you can apply for products and services that you target through various affiliate networks.
Do you need to like to write to have a blog?
The answer is plain and simple: no.
You don’t have to like to write. In fact, you don’t have to write to have a blog. If you are looking for a content engine for your business, you can hire third party help such as freelancers to create content for you.
An editorial content calendar also makes it a lot easier to create content that will appeal to your audience and stay consistent with your writing.
About Ben Cummings
Ben is the creator of Blog With Ben, where he helps people create, grow, and monetize their blogs by providing free, easy-to-follow, step-by-step guides. He is an expert in WordPres, blogging, web hosting, SEO, copywriting and running a successful online business.
Check out the blog with Ben online. Learn more about getting started with affiliate marketing with Ben’s Affiliate Blogger Academy.
Bring me to consequence