Digital Marketing

Everything you need to know about WordPress

everything-you-need-to-know-about-wordpress

Not only companies, but also individuals like those trying to establish themselves online, be they writers, artists, or others, need websites to build their brand. WordPress made it easy for everyone to create their website and build their digital presence. This article will help you understand the platform better.

What is WordPress?

WordPress is a CMS (Content Management System) platform that allows users to build websites the way they want. The biggest feature of this platform that makes it so easy to use is that it doesn’t require any programming skills to create a website.

It was introduced to the world back in 2003 by Matt Mullenweg and Mike Little. At first it was just a simple platform that bloggers could use to host their blogs on the internet. However, over the years the platform has evolved a lot.

Up to 45% of the websites worldwide are operated with the CMS of WordPress – this is the influence that it has over the internet worldwide. The whole installation takes about 5 minutes and you are good to go.

Why is WordPress important?

We’ll start with the fact that WordPress is open source software. This means that the platform has no restrictions due to copyrights or trademarks and anyone can download and modify it for free. It’s always free for everyone, which is what makes it so popular around the world.

Because the platform is open source, it has enabled a large and diverse community of enthusiasts to develop it on a regular basis and only develop it when they come together at WordCamps around the world.

After emphasizing many times that it is very easy to use, that doesn’t mean it is only for beginners. By that we mean that there is something for everyone. As you work on your skills and your technical knowledge improves, you can gradually improve your WordPress experience. There are no limits to this platform.

What are their uses?

The more you learn in WordPress, the more you grow. There are many things that you can do with the platform. Some of the most popular things created with WordPress are listed below:

  • News Pages: WordPress works well when it comes to news articles, and it includes many elements that make blogging easy and cater to the needs of a news site.

  • Online portfolio: Several topics are available on the platform. If the right one is chosen, it can be turned into an impressive online portfolio. This can be used to highlight your achievements, showcase your work, and attract new customers.

  • Ecommerce Websites: For users who run or plan to run an online shop, WordPress has a number of tools that they can use to help with this.

  • Affiliate Websites: The platform is great for creating affiliate marketing websites or for monetizing websites using the numerous solutions offered solely for this purpose.

  • Community Hubs: Forums can be easily created using the templates provided by the platform. Not only that, but also fan sites, sites like Wiki and basically a digital space where like-minded people can gather.

  • Education Websites: Online education is rapidly picking up pace and WordPress can help create educational websites that will help budding entrepreneurs establish their presence in the digital space.

These are just some examples. Anything your mind can conjure up, WordPress can help you make it a reality with the help of its endless plugins and themes.

Points to keep in mind when using WordPress

Some things about WordPress that everyone should know, be it a beginner or a professional, are listed below:

  • With the help of the plugins provided by the platform, numerous features can be added to websites without the need for coding. More than 45,000 free plugins are offered by WordPress, and that doesn’t even take into account the premium plugins that can add even more value to websites.

  • Even for those who don’t want to become a developer, learning WordPress is a huge benefit. Anyone can benefit from the platform as the tools it offers can be extremely helpful in setting up businesses online and doing other things like landing pages, forums, etc. When you create a theme and install plugins, anything can help you get started without spending a lot of money . The platform is great for marketers, and you can create landing pages and blog pages to educate their target audience about their products and / or services.

  • A good knowledge of WordPress can also be a valuable addition to your resume, and you can find and find jobs in places like creative agencies and companies that use the platform to run their website.

  • For anyone looking for something beyond a permanent job, WordPress also offers an excellent freelance opportunity. People can become WordPress specialists and help others set up their websites and customize them to their preferences. Or, coupled with knowledge of coding, create customized websites with back-end programming and create an even better job that can do wonders for your business.

Conclusion

WordPress is one of those gifts that you keep giving. All you need is a vision and the creativity and discipline to make that vision a reality. The platform is the answer for every person out there who is playing with the idea of ​​starting a blog, planning an online shop, and so on. So get started today and let your ideas see the light of day.

For more information on such content, please visit the Digital Ready blog section. Also, check out the different digital marketing courses we offer and take your first step to becoming a digital marketer.

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Jeffrey Rabinowitz