Digital Marketing

Find out how to Develop into a Digital Marketer in 60 Days


We live, work and earn in a digital world. Because of this, it is imperative that every company has a good digital presence that will enable them to reach more employees and increase sales. When you become a digital marketer, you can take your work to a whole different level. Not only will you become a brand, but you will also add a lot to your personal growth.

A digital marketer is someone who is proficient in all aspects of digital media such as websites, email, social media platforms, and others. It's not an easy task, but digital marketers can do it provided they know what to do and how to do it. Under the umbrella of digital marketing, there are a number of channels or areas that one can specialize in. Some of these are social media marketing, content marketing, data analysis, and PPC. Some key steps that every aspiring digital marketer needs to remember are:

Learn the basics of digital marketing

This is a very obvious step for every digital marketer out there. However, the digital form of marketing is a little different from the traditional one. First of all, you need to know how to use search engines, content management systems like WordPress, online ad platforms like Google Ads, and social media platforms like Instagram and Facebook.

If you don't have adequate knowledge of these basic web tools, building a solid foundation will be difficult as everything you need to be a good digital marketer will come out of it. Then, search engine optimization (SEO), content strategy planning, content marketing, and paid online advertising are the next steps.

Become an SEO Expert

This is one of the most important steps for a digital marketer who is just starting out. SEO is vital to digital marketing as it helps optimize your content and ensure that it reaches as many people as possible. Optimization will make your content accessible to a lot more people, as well-optimized content will rank higher in Google search.

Start a content marketing campaign

Before attempting any marketing strategy, you should always have a solid strategy in place. A digital marketer's job is only as good as their content strategy. From the idea to creation and publication, every step has to be well thought out. A successful content marketing campaign can be big business if you plan it well.

Furthermore. This also increases the efficiency of your various departments such as customer care and production. Digital marketers can also use such campaigns to analyze what fixes can be made to improve the content for both the new audience and your existing customers.

Learn how to use digital marketing tools

Knowledge is power and this applies to any area. What digital marketing is, essentially, is a collection of tools and platforms that can be used together to expand the reach of any business. Not only can you promote any business if you are well versed in digital marketing, but you can also start your own business.

In order to take advantage of the digital economy, which is ten times faster than the online economy, you need to learn how to use the tools. In fact, you don't just have to be good at it, you have to be really good at it, because the number of digital marketers in the market is steadily increasing as nobody wants to fail to realize the amazing potential of the online market.

Master PPC targeting

Another important lesson for a budding digital marketer is how important PPC targeting is to your digital marketing strategy. While the ads reach an audience faster for your business, you need to make sure that the target audience leads to a higher ROI. This is done through research so that you can determine which audience is the right one for your product / service and when and where those ads will appear at the right time and in the right place.

Building social media marketing skills

As we all know, social media is all the rage these days and it's not going to go away anytime soon. The faster you learn how to use this to your advantage, the better your digital marketer will become. The various social media platforms are aimed at different population groups and social groups. Your role as a digital marketer is to publish the right content that resonates with the different groups.

Create an email marketing strategy

The oldest form of digital communication and still relevant, contrary to what many believe. It's a highly personalized form of marketing and has a pretty high percentage of ROI if the content is intelligently created. Plus, it's not expensive and all you need is a usable email list and the right content that should be easy for digital marketers to find.

Improve team management skills

When it comes to handling a company's digital marketing, a team is usually involved as not one person can handle everything. This is why every digital marketer should have high quality team management skills so that your collaboration is fruitful and the end results are good. When people don't work well together, it hinders the company's overall progress. The same goes for digital marketing as it is a group work. The best results are only achieved when everyone works together.

Get certified in digital marketing

This is important for all digital marketers, but especially for freelance digital marketers. Not only does this give you a professional boost and make a great addition to your resume, but it also proves to your employer that you are committed to the role and have certified skills. In addition, a digital marketing course can be very helpful in revitalizing your career as it is currently a very popular course.

Stay up to date on the latest trends in digital marketing

Marketing is an area that is constantly evolving and in a digital world the speed at which trends are constantly changing is even faster. Hence, every digital marketer should make sure that they are always up to date with the latest trends as these change based on consumer preferences and marketing is all about them.


The demand for not digital marketers, but for good and efficient digital marketers continues to grow. So if you decide to get started in this field, make sure you enroll and get certified by a good institute as this can make all the difference. Content creation isn't as easy as people like to think, but if you believe you have that creative attitude and passion for marketing, becoming a digital marketer may be your true calling.


Jeffrey Rabinowitz