SEO

Fiverr Usage and Growth Stats: How Many People Are Using Fiverr in 2021?

fiverr-usage-and-growth-stats-how-many-people-are-using-fiverr-in-2021

Fiverr is a freelance digital services marketplace. It is used by 3.42 million buyers per year.

Fiverr launched its platform with 8 service categories in 2010 and exceeded the monthly gross value of $ 1 million the following year.

Since then, Fiverr has grown in gross merchandise value and sales every year. Today the platform covers more than 500 service categories and generates annual sales of 189.51 million US dollars. That is an increase of 3.64 times since 2017.

Read on to see the latest Fiverr stats for 2021.

Here is a breakdown of the information on this page, from sales to number of employees:

Fiverr Usage Stats (Top Picks)

  • Fiverr has 3.42 million active buyers.
  • Fiverr processed $ 699.3 million in gross goods value in 2020.
  • The annual turnover for 2020 was $ 189.51 million.
  • Freelancers on Fiverr offer services in more than one 500 Categories.
  • 545 Employees work at Fiverr.

How many buyers are there at Fiverr?

Fiverr defines an active buyer as a user who has purchased at least one “gig” (service) from a freelancer on the platform within a specified reference period.

Fiverr had 3.42 million active buyers from more than 160 countries in 2020. This corresponds to an increase of 45.53% over the previous year.

In fact, the number of buyers at Fiverr has increased 1.9x since 2017.

Here is a table showing the number of active buyers on Fiverr since 2017:

year Active buyers
2017 1.8 million
2018 2.02 million
2019 2.35 million
2020 3.42 million

Source: Fiverr.

Five gross product value (GMV)

Five processes $ 699.3 million Value of transactions per year. GMV has grown 74.39% over the past year.

Fiverr’s GMV has increased 2.38x grown $ 405.8 million since 2018.

Here is a table showing Fiverr’s gross retail value as of 2017:

year Gross value of goods
2017 $ 213 million
2018 $ 293.5 million
2019 $ 401 million
2020 $ 699.3 million

Source: Fiverr.

Five receipts

Fiverr’s revenue consists primarily of transaction and service fees.

Fiverr generated $ 189.51 million Revenue in 2020, which is a 77% Increase YoY. This is the largest increase in raw material and percentage sales since Fiverr began public reporting in 2017.

The company’s sales grew by a CAGR of 53.78% since 2017.

We’ve recorded Fiverr’s revenue growth since 2017:

year revenue
2017 $ 52.11 million
2018 $ 75.5 million
2019 $ 107.07 million
2020 $ 189.51 million

Source: Fiverr.

Five revenue from returning buyers

Fiverr produces more than half (55%) its revenue from repeat buyers. Sales to new shoppers have remained at 45% or less since reporting began in 2017:

year Revenue share of returning buyers
2017 55%
2018 57%
2019 58%
2020 55%

Source: Fiverr.

Five receipts by geography

70% Fiverr’s sales come from buyers in 5 countries: the US, UK, Canada, Australia and New Zealand.

These 5 countries have accounted for around 70% of sales since at least 2017 when Fiverr first reported the data.

US buyers alone are responsible for more than half (53.14%) of Fiverr’s annual sales. Total sales from US buyers is $ 100.7 million.

Fiverr’s US revenue increased 73.8% in 2020, which is comparable to that 77% global sales growth.

Here is a table of Fiverr’s revenue from buyers in the United States since 2017:

year Sales (share of total sales)
2017 $ 28.26 million (54.23%)
2018 $ 40.53 million (53.68%)
2019 $ 57.94 million (54.11%)
2020 $ 100.7 million (53.14%)

Europe has contributed to this 25.5% (($ 48.33 million) of Fiverr’s annual sales in 2020.

Sales grew by 91.94% over 2019, exceeding the global growth rate of 77%.

Europe’s share of Fiverr’s sales has grown steadily since 2017, accounting for 19.46% of global sales at that time.

Here is a table showing Fiverr’s European earnings since 2017:

year Sales (share of total sales)
2017 $ 10.14 million (19.46%)
2018 $ 15.26 million (20.21%)
2019 $ 25.18 million (23.52%)
2020 $ 48.33 million (25.5%)

Fiverr’s revenue from Asia Pacific buyers amounted to $ 22.81 million in 2020. That is 12.04% of total sales.

Sales in the region increased 70.73% compared to the previous year.

We have recorded Fiverr’s Asia Pacific sales since 2017:

year Sales (share of total sales)
2017 $ 7.84 million (15.04%)
2018 $ 11.08 million (14.67%)
2019 $ 13.36 million (12.48%)
2020 $ 22.81 million (12.04%)

Fiverr is headquartered in Israel and tracks revenue from its home country. Buyers from Israel contributed to this $ 1.94 million ((1.02%) on the organization’s annual revenue in 2020.

Here is a table of Fiverr’s earnings from Israel as of 2017:

year Sales (share of total sales)
2017 $ 717 thousand (1.38%)
2018 $ 1.16 million (1.54%)
2019 $ 1.22 million (1.14%)
2020 $ 1.94 million (1.02%)

Revenue from buyers in geographic areas outside of the United States, Europe, Asia Pacific, and Israel will be eliminated 8.29% of Fiverr annual sales. In 2020 that added up $ 15.71 million.

We have recorded Fiverr’s sales in markets outside of the US, Europe, Asia Pacific, and Israel since 2017:

year Sales (share of total sales)
2017 $ 5.15 million (9.88%)
2018 $ 7.48 million (9.9%)
2019 $ 9.37 million (8.75%)
2020 $ 15.71 million (8.29%)

Source: Fiverr.

Five annual expenses per buyer

Buyers on Fiverr spent average $ 205 in 2020. The average annual expenditure has increased by 20.59% compared to the previous year.

The average annual spend per buyer has increased steadily since 2012:

year Spend per buyer
2012 $ 64
2013 $ 66
2014 $ 71
2015 $ 83
2016 $ 97
2017 $ 119
2018 $ 145
2019 $ 170
2020 $ 205

Buyers spending more than $ 500 contributed 58% of Fiverr’s core sales in the market in 2020.

Accounts with an annual expense of $ 500 + have become increasingly important to Fiverr’s total revenue:

year Revenue sharing
2018 50%
2019 53%
2020 58%

Source: Fiverr.

Fiverr take rate

Fiverr generates revenue from its core market (with a standard service fee of 20%) and additional products (sponsored appearances, AND.CO, ClearVoice and Learn from Fiverr).

Fiverr defines its take rate as the sales percentage of gross volume of goods.

Fiverr has one 27.1% Take rate. That is an increase of 24.5% in 2017.

Here is a table showing the Fiverr take rate since 2017:

year Take rate
2017 24.5%
2018 25.7%
2019 26.7%
2020 27.1%

Source: Fiverr.

Fiverr Net Promoter Score

The Net Promoter Score is a customer index that reflects the likelihood that a user would recommend a service. It is rated from 100 points.

Fiverr reports a score of 69 from buyers and 79 from sellers. This is from 61 and 65 in 2019.

Source: Fiverr.

Fiverr app downloads

Fiverr offers a single mobile app for clients and freelancers, available on Android and iOS.

The Fiverr app has been downloaded 900 thousand in Google Play and the App Store alone in March 2021.

Most of the downloads came from Android users 600 thousand monthly installations.

The Fiverr app has always been more than downloaded from the Play Store 10 million times.

Swell: Sensor tower, Google Play.

How many categories are there on Fiverr?

The Fiverr service catalog contains over 500 categories above 9 wide vertical. The platform has added 300 new categories since 2018. When the service started in 2010, it only had 8 categories.

The company introduced Fiverr Pro in 2017. In addition to the main platform, Fiverr Pro offers verified talent who typically charge higher fees than regular sellers.

Fiverr Pro has 76 Main categories over 7th Vertical.

Source: Fiverr.

How many people work at Fiverr?

545 Employees work at Fiverr. The number of employees has grown by 30.07% last year with 182 new employees join the company.

Here is a table showing the number of employees at Fiverr as of March 2019:

date Number of employees
March 2019 363
December 2019 419
December 2020 545

The company is represented throughout Europe (London, Berlin) and the USA (New York, San Francisco, Orlando, Phoenix). The head office is in Tel Aviv, Israel.

Source: Fiverr.

Conclusion

That’s all for my list of Fiverr stats in 2021.

With a gross merchandise value of nearly $ 700 million, Fiverr is one of the premier freelance marketplaces. I have done my best to provide you with the latest statistics on Fiverr so you can better understand their growth story.

As more companies seek freelance support and more professionals start their careers remotely, Fiverr has a solid proposition to add some value in this market. The effects of COVID-19 only accelerated its growth.

What do you think of Fiverr? Do you think it is a good platform for buyers and freelancers?

I would also like to hear feedback or questions about the statistics that I have collected.

Don’t hesitate to let me know in the comments section below.

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Jeffrey Rabinowitz