Marketing

From Concept to Sale in Minutes: The Energy of Ecommerce Touchdown Pages

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Avoid the hassle of selling on third-party marketplaces. With e-commerce landing pages, you can go from an idea to “Open for Business” in five minutes.

Is the thought of building a complex website to sell your products and services online intimidating?

For many entrepreneurs, lack of time, limited budgets and minimal technical expertise can hamper the implementation of their ideas.

But building a fancy website from scratch – or using expensive and competitive ecommerce platforms – aren't the only solutions.

An ecommerce landing page is an easy way to convert followers into customers. Best of all, time, money and technical know-how are no longer barriers to a fantastic customer experience.

What is an ecommerce landing page?

Ecommerce + landing page.

Let's break down these terms.

  • E-commerce refers to buying and selling products or services online. Transactions are electronic, but products can be delivered physically or digitally. If you've ever bought anything online, you've participated in e-commerce.
  • Meanwhile a Landing page is a single webpage that is used to increase traffic. Unlike the homepage of a website, a visitor cannot navigate to different web pages. The goal of a landing page is clearly designed to get a visitor to take a specific action.

When you put them together you will get a landing page where customers can shop from you.

Quite easy.

But how does an ecommerce landing page differ from selling on the giant ecommerce websites we've all heard of: Amazon, Etsy, and other online marketplaces?

When you're just starting out, selling on these third-party platforms can be a chore. Plus, there are expensive fees that are difficult to justify when selling online for the first time.

Thanks to the ecommerce landing pages, you can manage costs, test your idea in a low risk environment, limit competition, and better control your ability to upsell, cross-sell, and promote referrals.

Inspirational ecommerce landing page examples

Regardless of what you're looking to sell, ecommerce landing pages are a valuable tool to help you grow.

Here's How 5 Online Business Owners Use Ecommerce Landing Pages To Make Money Online.

Sell ​​fitness coaching

Zumba instructor Alycia McFarlin uses an e-commerce landing page to collect payments from her customers. So that her customers can pay conveniently, she offers them the option of paying with PayPal, Venmo or a credit card.

Through an e-commerce landing page, McFarlin can collect payments from customers who wish to pay with a credit card directly on their landing page.

What's great about this site?

  • Effective ecommerce landing pages keep the visitor focused on a specific action. On this page, the visitor focuses on paying so they can sign up for a Zumba class.
  • This page is branded with McFarlin's brand colors so that it is easily identifiable to returning customers.
  • Visitors have the option to keep in touch and receive class updates and plans by signing up for their newsletter.

Expand your services with personal advice

Carey Shoemaker, who documents her family's experience of living and working abroad on her website and YouTube channel News from the Shoes, has set up an e-commerce landing page selling consultations to help others who are interested in full-time travel, social media and living abroad.

By selling a one-hour consultation through her landing page, she can focus visitors on the value they are getting from her booking time.

What's great about this site:

  • Shoemaker has included a link to this page on their social media profiles. This drives followers who want to actively learn more about their services on this page.
  • The offer is very personal. Each call for advice is unique depending on the interests of the buyer. This type of personalization means customers get a fantastic experience.
  • The landing page copy is clear and easy to read. It is immediately clear what value a potential customer receives for the one-hour consultation.

Monetize your network

Amanda Tento, Marketing Tech Consultant and Founder of The Determined Mom, gathers her followers to sign up for low-cost but impactful networking groups.

These network groups are set up in virtual meeting rooms, in which the participants can move around the room as in real life. In addition, they are scheduled at convenient times that do not conflict with free time.

Tento saw an opportunity to host these organized networking events by selling access on an e-commerce landing page that they advertise on their website and social media.

What's great about this site:

  • The landing page copy clearly shows why a visitor should attend. The value is obvious, but Tento makes signing up more enticing by throwing a giveaway for attendees.
  • The call-to-action (CTA) on the button is enticing and interesting. Unique CTAs such as "Save your seat" are usually better than generic CTAs such as "Learn more" or "Sign up".
  • Noticeable use of branded colors. Not only does the landing page use The Determined Mom's branded colors, the buttons stand out from the background making this page a visually appealing one.

Sell ​​your creations for a specific purpose

Chris Vasquez sells personalized pet sketches and donates 80% of the proceeds to the same animal rescue organization he made his own furry friend.

Selling digital products – like artwork and other designed objects like logos, websites, photography, and more – is a great way to complement consulting services or freelance activities.

What's great about this site:

  • Visitors see an example of a sketch they might receive. This work of art highlight is not only an eye-catcher, but also necessary to convert visitors into buyers.
  • Consumers want to support brands they believe in. Socially responsible companies that give back to the community are easy to support.
  • Everything fits together: the copy, design, and tone of this site are playful and fun. This voice probably corresponds to that of a customer. Who else would buy a personalized sketch of their cat's face in a chicken hat?

Upsell to a "thank you" page

Sending your customers to an ecommerce landing page after their purchase is a great way to sell your other products.

On this landing page, Rose Bartu, creator of Freedom Through Songwriting, directs customers who have just bought her master class to her private podcast feed. This gives them the opportunity to listen to the course on the go.

What's great about this site:

  • This "thank you" page takes advantage of the moment when new customers are most connected to the brand by offering an upsell to a related product.
  • The page states what clients need to do next: Check their emails to begin the master class.
  • The page is written to make customers feel special. The “I have a little surprise for you” copy conveys a sense of exclusivity – an effective psychological marketing strategy that helps customers feel valued.

Pro tip: If you have multiple products or services, the thank you pages are a great strategy for generating additional sales. People are already aware of your business after the purchase and become involved with it. If you have something to offer your customers at this stage in their journey to get them excited about your brand, now is a good time to do so.

Make your first dollar online today.

If you are looking for a landing page solution to sell your product or service online, look for software that makes it easy to accept payments, market yourself, and grow your email list with an easy to use tool.

Save even more time with professionally designed templates, purchase tags that you can use to automate email campaigns to new customers, and custom domains to generate recognition and credibility.
Ready to Sell Online Today? Learn more about making your first online sale with AWeber Ecommerce.

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Jeffrey Rabinowitz