Genius groups up with Instagram on Lyric Reels
Genius has partnered with Instagram on Lyric Reels, a series of 30-second videos about Instagram Reels in which artists discuss the lyrics of their latest hits and the stories behind them.
The series begins on Monday with Megan Thee Stallion speaking about "Body". Artists who will appear in future episodes include 24kGoldn and Tate McRae.
Lyric Reels can be featured on selected new song pages on the Genius website and in the iOS application, as well as on the @genius Instagram account.
Lyric Reels is the first official video annotation integration on its website, according to Genius, a destination for song lyrics and music literacy.
The company said in a statement, “When new music is released, fans flock to Genius.com to comment and discuss lyrics on the latest songs within minutes of their release. Starting today, select new song pages on Genius will include a Lyric Reels icon, indicating that you will be able to view a series of 30-second Lyric Reels that have exclusive new comments on the lyrics and other details behind the song directly from the artist the page contains the song page itself. "