Get started with email marketing
From Kelly Forst June 9, 2021
Everything you’ve always wondered about email marketing: answered.
Whether you’re starting a new business or getting started in entrepreneurship, email marketing can play a huge role in your success.
After all, email marketing can be involved in so many important business tasks such as:
- Increase your sales
- Discussions with prospects and customers
- Grow your target audience
- Share important news and business updates
- Gather feedback
But that’s not all. Email marketing can be a motor for your business growth, help you become a thought leader in your field, or even help you achieve the growth you need to quit your main job and work on your passion full time .
No matter what your goals are, email marketing can help you achieve them.
If you’re new to email marketing, you’ve come to the right place. This guide will help you get started with email marketing in no time.
We cover …
- What is Email Marketing?
- Why Do You Need Email Marketing?
- How to start with email marketing
- How to choose an email service provider
- Here’s how to start adding to your email list
- How to compose and send your first email
What is Email Marketing?
When you sign up to receive email newsletters from your favorite blog or email updates from your favorite store, you are giving that person or company permission to send you marketing emails. And it’s the responsibility of the email sender to tell you what you’ve signed up for.
Receiving these emails will make you more connected to the brand, interact with their content, and keep buying from them.
If all of that happens – relationship building, customer care, and business growth – then this is email marketing.
It’s not about sending spam messages or buying email lists. And it’s more than just sending commercial emails to others.
It’s about communicating with multiple people at the same time in what feels like a one-to-one conversation, building relationships and growing your business as a result.
Why Do You Need Email Marketing?
Email marketing is one of the most effective ways to not only communicate with an audience, but also to build your brand, develop a relationship, and increase your sales.
Just look at the benefits.
Email marketing delivers a 4200% return, or $ 42 for every US dollar spent.
It’s also cheaper than other forms of marketing. And it saves you time so you can get back to business. The best? Consumers love it.
The statistics don’t lie:
Given that most people prefer to communicate with brands through the inbox, email marketing is a breeze.
Get started with email marketing
Getting started in email marketing is easy and straightforward when you follow the steps below.
- Choose an email marketing provider
- Prepare for Email List Growth
- Compose your first email
- Send or schedule your email
1. Choose an email marketing provider
You can’t send your valuable content if you don’t have an email service provider (ESP) to send it.
And while you might be thinking, “But can’t I just send email from my own email account?” Let me assure you that your existing email account is not designed for email marketing . Whether you use Outlook, Gmail, Yahoo! With another ISP, you will experience restrictions on sending email that you would not have with an ESP.
With an ESP you can not only create beautifully designed e-mails, but also manage your contacts and e-mail lists very easily and receive valuable data and analyzes at a glance. Outlook and Gmail do not provide you with this information – which can ultimately improve or weaken your marketing efforts.
Also, your email is more likely to end up in subscribers’ inboxes rather than their spam folders.
2. Prepare for email list growth
Having a dedicated subscriber list is key to success in email marketing. But it’s not just about how many subscribers you have – it’s about having the right people who care about your brand and what you need to share with them.
In order to grow your email marketing list and attract quality subscribers, there are a few strategies you need to follow. And it all starts with collecting email addresses via a registration form or landing page.
Collect email addresses with registration forms
In the registration form, your website visitors enter their e-mail address in order to be added to your list and to receive your e-mails. You can also use these forms to collect other information such as name, geographic location, specific interests, and more.
Registration forms are usually found in the header or sidebar of your website, or as a pop-up window that appears over a webpage.
Creating a registration form is the first step in building an email list, which also makes it one of the most important elements of your email marketing strategy.
Why? Because this is where you have to convince your website visitors that it is worth signing up for your emails.
Add landing pages to your email list
A landing page has many uses, including the ability to grow your email subscriber list. Driving traffic to your landing page can provide valuable information on why someone should sign up to receive your email.
A landing page contains a sign up form, but you don’t need a website to use landing pages.
Dirk Ercken Images show interested parties what they learn when they subscribe to his email list.
Example from AWeber customer Dirk Ercken Images
He can now send traffic to his page through his social media pages like Facebook or LinkedIn.
You don’t need a huge email list to get started with email marketing. In fact, setting up your sign up form or landing page is a good place to start. You may also want to inform your existing network – including family, friends, and existing customers – through your email list. Not only would they love to support you, getting a boost through word of mouth is always helpful.
3. Compose your first email
The fun begins when you compose your first email!
Unless you’re a professional designer, the task of designing an email can seem a little intimidating. But most email marketing tools make creating your own beautiful emails super easy. And best of all, you don’t need any programming experience.
Most ESPs make it easy to compose an email. You can use a professionally designed template and customize it with your information. Or create it from scratch entirely the way you want.
Use a drag-and-drop email editor
Several email service providers have a feature that allows you to simply drag and drop an item you want to include directly into your email.
Do you need a picture? Drag the image element over it. Would you like to insert a call-to-action button? Just put it in.
Ready-made email templates
Unless you’re familiar with designing and developing emails, using a pre-made template is the way to go.
Follow some design basics or use a pre-made email template provided by your email marketing platform to easily send beautiful emails.
When composing your first email, think about the purpose of the email. The structure and the way you create it will change depending on your goal and the reason you are sending the email.
The following elements are important parts of any email
- Trademark: Your email design must visually tell a story to your visitors. Always display your logo at the top of your email for instant brand recognition. And keep your branding consistent by using fonts and colors throughout the email.
- Copy: Here you provide your target group with information for the purpose of your e-mail communication. We’ll briefly describe in detail how to write an engaging email copy.
- Call-to-action: Not every email contains a call-to-action. If your goal is to have email subscribers take a certain action – e.g. For example, looking at a product, registering for an event or providing valuable content in a blog post – a call-to-action button is useful.
- Email signature: Your email signature is at the end of your email. The purpose of your signature is to unsubscribe and provide additional information about yourself and your company. Your signature should contain:
- Your name and / or company name
- Contact information such as email address, phone number, and website
- You can also attach a photo of yourself or a company logo
- Email footer: In order to comply with the CAN-SPAM law, certain elements of an email must be included.
- A valid physical address.
- An unsubscribe link. Most often this is added at the end of an email.
4. Send or schedule your email
Once your email is written and styled the way you want it, it’s time to send or schedule your email.
Keep in mind that it can take you some time to find the best time of day and day of the week to send your email. You may find that you get higher open rates or click-through rates on Tuesdays than on Saturdays. Or the other way around.
The best time and day to send your email depends on your individual audience – and every audience is different. Keep a close eye on your email marketing analytics to find the perfect balance for you.
Start by growing your email list
Once you’ve got your email marketing up and running, the next step is to grow your email list. And that works best with a brilliant lead magnet.