Digital Marketing

How can hashtags improve your reach on social media?


Social media is a huge space. In order to be easy to find, companies use various techniques and useful elements to increase their visibility and actively engage with their audience. One such feature is a hashtag.

Hashtags play an important role in helping the audience find the content they want and, by including them in their content, helping brands or companies get found.

What are hashtags?

Any phrase that is written without spaces – which may or may not contain a number – preceded by the ‘#’ symbol is called a hashtag and is a metadata tag. They are used by photo sharing platforms like Instagram and micro-blogging platforms like Twitter to refer to related content.

What is the meaning of hashtags in social media?

Hashtags are vital to social media as they make it easier for users to find what they are looking for. You can simply search for a hashtag, be it a specific event, celebrity or something else under the sun, and find anything related to it, provided that the hashtag in question was used when the content you were looking for was uploaded.

How do I find the best hashtags?

This is the first step that should be taken when choosing for social media content. Finding the best hashtags is not as easy as it sounds and a bit more complex than just searching for possible hashtags on different platforms.

Using tools like RiteTag can be helpful in determining which hashtags are trending or popular on Twitter and Instagram related to your particular content.

Tips on how to get the most out of hashtags for social media

Here are a few things to keep in mind when using hashtags on social media content:

1. Keep it simple and clear

As mentioned above, you need to keep your hashtags both simple and clear so that they are easy to understand and use later. You need to choose words that are easy to remember and not use hashtags that are too wordy or difficult to read.

The hashtag you choose should clearly convey the message you want to convey to your audience without confusing them or making them wonder what exactly you mean. So keep that in mind – simple, clear and concise.

2. Make sure you are using trending hashtags

As we all know very well, certain hashtags become immensely popular in a very short time due to an event or personality, and then they get listed on the Trending Now list.

Most of the time, these focus on the news and current events around the world. So if you can manage to include trending hashtags in your content, only do so when they are relevant and need not necessarily be limited to the news. This results in your content being viewed by a much larger crowd.

Try to stay up to date on trends so that you can be the first to use a trending hashtag. In addition, you can use monitoring pages, hashtag analytics, trendsmap, etc. to get the latest hashtags.

3. Maintaining consistency across different social media channels

Hashtags are used to improve your viability on the various social media channels. To do this, you need to make sure that you use the same hashtags for your different profiles to ensure consistency so that users can remember them more easily.

However, the restrictions vary from platform to platform, e.g. B. the character restriction on Twitter. You should therefore plan accordingly. Try to include at least one keyword when creating the hashtags.

4. Do a quick search before using a hashtag

Now that you’ve chosen your hashtags, it is important to do proper research and make sure they are not being used for the wrong reasons. You should always do this to see if another brand is using the same hashtag or not (which should never be the case).

By doing research, you can find out if that particular hashtag is being used with a negative connotation, and then you can avoid using it instead of finding out later.

5. Never overdo it

This is an extremely important tip for anyone who uses hashtags and everyone plans to include them in their content. Don’t use too many hashtags as this will be perceived as powerful or just spam. You don’t want to overwhelm your audience.

6. Make sure you are using relevant hashtags

When targeting a particular audience, community, or demographic group, you have to be very specific. To be specific, all you need to do is use hashtags that are relevant to that particular group in order for them to resonate with them and to actively resonate with your content.

7. Get creative

You don’t have to be strict and strict about the rules when creating hashtags, contrary to what we’ve said so far. While these are important tips, you also need to unleash your creative side when creating hashtags.

These days, people left and right find quirky and catchy hashtags as they help them stand out. If you can do this, the audience will automatically remember you as it kind of stays with them and they come back to you.

8. Work on brand engagement

The whole purpose of creating, researching, and using hashtags in social media content is to increase engagement with the audience. The hashtags you end up using play an important role in this, but after that you need to work on engagement as well.

The more reliable, straightforward, and relevant your content is, the more customers you will acquire in order to ultimately improve your brand engagement. But one more tip – never use hashtags when replying to someone.


One of the most important things anyone reading this article should be aware of is that it doesn’t just depend on your keywords to create hashtags. Also, come up with your own cool and quirky hashtags, which of course relate to your content, so that they stay in the minds of your audience.

If you are looking to study topics like social media marketing and other aspects of digital marketing, you should go through the various courses from Digital Ready and consider becoming a digital marketer today.


Jeffrey Rabinowitz