Marketing

How David Goliath beats Goliath in the battle for brand awareness

how-david-goliath-beats-goliath-in-the-battle-for-brand-awareness

Nimble companies, not carrying the baggage of legacy marketing theories and processes, are well equipped to gain consumer confidence in today’s marketplace. By using real-time data to gauge how important their brand is, these brands can tailor marketing spend more effectively than slower competitors. These are people-centered marketers: the Davids.

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Jeffrey Rabinowitz