
Nimble companies, not carrying the baggage of legacy marketing theories and processes, are well equipped to gain consumer confidence in today’s marketplace. By using real-time data to gauge how important their brand is, these brands can tailor marketing spend more effectively than slower competitors. These are people-centered marketers: the Davids.
Do not miss The business of marketing, a new series of C-suite senior executives providing insight into the importance of harnessing the intersectionality of marketing, finance, technology, human resources, and the boardroom to drive business growth. turn on.