How one can Write a Name-to-Motion Copy: 20 CTA Sentences to Get Extra Subscribers
From Kelly Forst February 15, 2021
Learn how to increase subscriber growth by customizing the copy in your call to action button.
In creating your registration form, you have likely spent most of your time writing the copy and tweaking the design.
But how much time did you spend thinking about your call to action (CTA) copy?
If you used words like “submit” or “sign up” by default in your call-to-action copy, it probably didn’t take long. However, it does mean that you may be missing out on a great opportunity to convince even more people to sign up for your email list.
To get the most out of your sign-up form and increase conversions, we’ve put together our 8 best practices for writing great CTA copies.
Also, you’ll find 20 unique call-to-action phrases that you can now copy over for your own button.
Best practices for writing a call-to-action copy
1. Be persuasive
“Submit” or “Subscribe” is so 2012. To really make your website visitors stand out and engage, try using a more persuasive copy.
Check out this distinctive and inviting CTA button that vocal trainer Felicia Ricci used while selling courses:
2. Hold Call to Action Copy Letter
If it takes a long time for potential subscribers to read the copy on your CTA, your readers won’t be moved to tears … but it could bore them to the point where they are no longer interested in your email Register the list. Yes, your copy should be compelling, but not as meaningful as a Charles Dickens novel.
What is the CTA copy comfort zone? Usually two to five words. When you have a creative one-word CTA, testing different lengths is key to understanding what works best for your audience.
Here’s another example from Daily Harvest that not only comes with an engaging CTA, but also gives a hint about the company’s bread and butter:
3. Use action-oriented words in the call to action
Most CTA copies use a actionable word or phrase. Even “Submit” gives readers a next step. However, when thinking about how to get more creative with your forms, the focus should be on what action you want your readers to take.
Avoid phrasing your copy in a way that is the incentive, e.g. B. “Here is your white paper”. Instead, use verbs like:
- To attempt
- To take
- to save
4. Clearly explain what you will receive
While your copy of the registration form should already explain what people will get in exchange for their personal information, you should repeat this in your call to action. Regardless of whether new subscribers receive a free e-book, access to an e-mail course or a weekly newsletter, test the usefulness of your form button.
Read how our founder Tom Kulzer wrote the call to action on his personal website. Not only is the CTA unique and fun, it also clearly shows what a subscriber can expect.
5. Try first-person or second-person call-to-action sentences
It is natural for marketers to write to their audience in the second person, addressing the reader as “you” or “your”. This view is often used because it appeals to the individual rather than a mass audience. As a result, it feels more personal to the recipient. It also forces you to represent the value of the action you want readers to take.
For example, this entire blog post is written from a second person perspective to encourage you to test new CTA copies and drive subscriber growth. And that’s how we often write our calls to action.
In the form below from Running Shoes Guru, you’ll notice that the CTA button is written in the second person perspective:
However, it can also be worth testing the first person language on your registration form. This can help your visitors feel like they own your offer.
Plant-Based Juniors, a blog about feeding children a plant-based diet, tried first-person language on their guide’s landing page:
6. Create a sense of urgency in your copy of the CTA
We often encourage our readers to instill a sense of urgency in their subject lines. The same applies to the copy in your call to action.
Adding words like “Now” or “Today” to the end of your copy is used to encourage users to take action.
7. Reference the value of your incentive
If you offer an incentive at an exclusive price on your form, be sure to test it on your call to action as well.
Offering a free e-book or email course is one way to encourage people to subscribe to your email list. In the following example, you will notice that both the value and the sense of urgency are portrayed in the CTA:
8. Create an emotion
Great marketing is about using emotions. You want your audience to feel a certain way, and your copy is the place for that.
Fable & Folly Productions is all about community and they want their website visitors to feel welcome. Check the unique call-to-action copy on your registration form below.
20 CTA Phrases You Should Try Now
Would you like to swap out your current CTA for something more whimsical and out of the ordinary? Swap it out with the following calls.
- give me
- Grab this offer now
- Dont miss it
- let’s go
- I want _____ for free
- let’s do it
- Jump there
- I am ready to roll
- Send me the goods
- Get the discount now
- I take it!
- Registered mail
- I cant wait any longer
- Join the tribe
- Yes, please!
- Count me in
- I am there for that
- Try it out risk-free
- Save my place
- Get the tips
What CTA copy change will you make?
With so many ideas, we encourage you to try different approaches.
We’ve even got you covered if you’re looking for more tips on creating killer CTAs for your sign up form.
Inspired to tweak your CTA? Give it a try and tell us about the results you’ve seen!
Additional coverage by Monica Montesa.