Marketing

If everyone is a celebrity, cameo wins

if-everyone-is-a-celebrity-cameo-wins

Cameo was an undisputed winner in the pandemic economy, benefiting from a celebrity class so bloated and vacant that recording videos seems like an appealing prospect for loyal fans. The premise of Cameo’s main offer is simple: a fan pays a celebrity to record a custom video for a price set by the celebrity.

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Jeffrey Rabinowitz