Marketing

John Shea, CMO of White Claw, on how the brand’s new campaign embodies fan excitement

john-shea-cmo-of-white-claw-on-how-the-brands-new-campaign-embodies-fan-excitement

Since White Claw took the beverage world by storm – which culminated in the harsh seltzer summer of 2019 – there have been almost no official marketing efforts by the brand. Plain black and white footage of waves and cans is the best we’ve seen from the category leader in recent years, despite its constant presence in pop culture as the subject of memes, comedy sketches, and constant social chatter.

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Jeffrey Rabinowitz