Digital Marketing

Learn to Audit a Website in 10 Easy Steps


A great website is like the digital version of a company’s first impression. According to a survey, 75% of people judge the authenticity of a company by the quality of their website. To ensure that your website’s first impression is good, it is necessary to understand how the Website Review is conducted on your website and to analyze certain other factors.

What is an SEO Audit?

The Search Engine Optimization review examines various key areas of the website and ensures that they are SEO friendly so that they rank higher on SERPs (Search Engine Results Pages). This will help increase the website’s organic traffic.

This exam is conducted with multiple tools and is most effective when you follow a set method. When searching for an SEO audit for a website on Google, there are many methods. To help you, we’ve narrowed it down to 10 easy steps.

Website audit checklist

When doing a website audit, you need to make sure that you cover all of the following areas to ensure a thorough review:

Look for Google Penalties

Check your website for google penalties. Of course, if Google penalizes your website, it will have a huge impact on your rankings.
You can easily check this by going to the search console and then clicking “Manual Options” in the menu.

If penalties are listed, you need to create a plan of action and then work on it to remove the penalty. If your organic traffic suddenly drops many times after an algorithmic change is published by Google, it is another indication that your website may be at a disadvantage.

Analyze the appearance of the domain search

What happens when your company name is entered in Google’s search bar? Where is your name in the search results? Go through other things as well, such as: B. the accuracy of the titles and descriptions that are displayed.

Check if the rest of the results displayed are relevant to your business or not. If you can’t get the answers to these questions, work on optimizing your website.

Perform a technical SEO audit

The website verification for technical search engine optimization is done before the off-page and on-page search engine optimization, as it ensures that search engines can access your website without any problems. Even if it says “technical”, you don’t necessarily have to be a technical expert to perform this audit. Take care that:

  • Your website should be registered in the Google Search Console as well as Bing Webmaster Tools
  • You select a domain in the Google Search Console because a website that begins with “www” (e.g. and without this (e.g. https: // digitalready. com) is treated as two different websites by the search engine
  • Your urls should be SEO friendly
  • The breadcrumb menu should be enabled as it helps users easily navigate the website
  • You should have structured data enabled so that Google better understands your content, which increases your chances of ranking higher

Perform an on-page SEO audit

This will help you to resolve any inconsistencies in the content of your website. Many people only focus on this part when it comes to auditing as it is the most important area.

When reviewing your on-page SEO, make sure that:

  • All of your titles, meta descriptions and images are optimized
  • The headings and the text are formatted
  • Go through your content SEO. Make sure each page is unique and remove any content that has been duplicated. Also, use Google Analytics to determine your most popular pages to make sure the content there is of high quality. Your content should also be fresh, error-free, well-formatted, and relevant. These are some of the factors that need to be considered
  • Your internal link structure should be helpful not only for your target audience but also for search engines
  • There should be no broken links
  • The content should be user-friendly

Perform an off-page SEO audit

This is one of the most important things to keep in mind when examining your website. Off-page SEO consists of the various techniques used to promote a website on the internet. This is mainly done via backlinks.

To check how your off-page SEO is doing, you need to decrypt your inbound links using tools like SEMrush. Using the report you want to generate, answer a few questions:

I. Which of the unique domains linking to your website are the most trustworthy?
II. How many links lead to your homepage and how many to the internal pages?
III. Which page has the most inbound links?
IV. How many of these inbound links are based on keywords?
V. What is the “toxic rating” of each link?

Based on the answers to these questions, you’ll need to make the necessary changes. For example, if you are not getting links from trusted domains, you will need to connect with executives in your relevant area and create awareness about your business.

Unlike on-page SEO, off-page SEO is not that simple and straightforward. Because of this, you should be sure of what you are doing before doing it.

Optimize factors at the site level

Improve and edit various website factors such as number of pages, blog availability, mobile usability, domain age, and other such factors. All of this needs to be tweaked to help you improve your rankings.

Work on local factors

Check your website for local factors. You need to make sure that your company’s details like contact information, latest updates, and other important details about their profile are regularly updated.

Other factors like photos and reviews should also be kept updated so your audience always has all the information they need.

Perform a content review

This review will help you improve your content based on the behavior of your target audience. You need to figure out which keywords are best for your business and make sure they are built into the content.

Use Google Analytics to find out exactly what is clicking on your viewers and what is not by examining their bounce rates and average session duration. Use these numbers to start working on your content.

Investigate the user experience

The UX (User Experience) is extremely important as it affects the usability of a website. When working on the UX, you need to make sure that users can easily navigate the site, that the content is not cluttered, but that the relevant information is there.

The layout and design should be simple, pleasant, and use the best calls to action. You need to research carefully what type of design will best suit your audience and get inspiration from that.

Conduct a competitor analysis

While you are reviewing your website, you also need to analyze how your competitor’s websites are doing so that you can make changes to yours as well.

Using tools like Competeshark, you can monitor their websites and be notified when changes are made.


If you follow these steps to review your website, your rankings will automatically improve and organic traffic to your website will be increased. Auditing is an extremely important part of maintaining a website, not only because of its ranking, but it also helps you improve your job so that you don’t make these mistakes in the future.


Jeffrey Rabinowitz