Bing was launched in June 2009. The search engine was developed and operated by technology giant Microsoft and generated early customer loyalty. Today, Bing has a global market share of less than 3%.
In a market dominated by Google, Bing is the second most popular search engine in the world. And it’s increasingly used in Microsoft products like Cortana.
Overall, Microsoft’s search business is growing. The company generated $ 7.74 billion in search advertising in fiscal 2020.
Read on to find out what Microsoft Bing’s current place in the search market looks like. Here’s a breakdown of what we’re going to cover:
Key Bing statistics
- Bing gets more than 1 billion visits every month.
- Bing is the second largest search engine in the world with one 2.71% market share.
- Microsoft generated $ 7.74 billion in terms of revenue from search engine advertising in the 2020 financial year.
- Bing is available in 105 languages and 238 countries.
- Bing has a market share of 36.96% among U.S. console users.
Bing market share
Bing currently has one 2.71% Share in the global search engine market. Bing’s market contraction has increased 11.06% since 2019.
Bing’s market share peaked 3.63% Google, the industry leader, currently has a market share of 91.95%.
We’ve determined Bing’s global market share since 2009:
| year | Market share |
|---|---|
| 2009 | 2.3% |
| 2010 | 3.46% |
| 2011 | 3.57% |
| 2012 | 3.09% |
| 2013 | 3.36% |
| 2014 | 3.02% |
| 2015 | 2.79% |
| 2016 | 2.76% |
| 2017 | 2.82% |
| 2018 | 2.44% |
| 2019 | 2.7% |
| 2020 | 2.71% |
| 2021 | 2.32% |
On the desktop Search engine market, Bing has a global market share of 6.84%. Bing’s share of the desktop search market has increased 41.03% from 4.85% since 2019.
In comparison, Google has a market share of 86.22%.
Here is a table showing Bing’s share of the global desktop search engine market since 2009:
| year | Market share |
|---|---|
| 2009 | 2.32% |
| 2010 | 3.53% |
| 2011 | 3.74% |
| 2012 | 3.35% |
| 2013 | 3.66% |
| 2014 | 4.37% |
| 2015 | 4.13% |
| 2016 | 4.36% |
| 2017 | 5.07% |
| 2018 | 5.48% |
| 2019 | 4.85% |
| 2020 | 6.15% |
| 2021 | 6.78% |
Bing’s most successful market is console users. By default, searches performed on Xbox use Bing.
The search engine keeps a 26.97% worldwide share of the console search market. Bing’s share of console searches has decreased slightly from 30.82% in the previous year (2020).
Here is a table showing Bing’s market share among global console users since 2012:
| year | Market share |
|---|---|
| 2012 | 1.06% |
| 2013 | 1.87% |
| 2014 | 16.6% |
| 2015 | 21.34% |
| 2016 | 18.82% |
| 2017 | 31.65% |
| 2018 | 35.57% |
| 2019 | 29.88% |
| 2020 | 30.82% |
| 2021 | 26.97% |
Source: Statcounter GlobalStats.
Bing market share in the US
Bing has a market share of 6.25% in the US search engine market. Bing’s market share has declined slightly since 2018 when it held 6.8% of the US market.
Here is a table showing Bing’s market share in the US search engines (across all device types) since 2009:
| year | Market share |
|---|---|
| 2009 | 5.91% |
| 2010 | 7.97% |
| 2011 | 8.24% |
| 2012 | 8.58% |
| 2013 | 9.62% |
| 2014 | 9.9% |
| 2015 | 8.49% |
| 2016 | 6.7% |
| 2017 | 6.57% |
| 2018 | 6.8% |
| 2019 | 6.13% |
| 2020 | 6.63% |
| 2021 | 6.22% |
Among the console users, Bing has a market share of 36.96% in the USA. Bing accounted for nearly half (45.66%) of U.S. console searches in 2018, so market share has declined slightly.
Here is a table showing Bing’s share of the U.S. console search market since 2012:
| year | Market share |
|---|---|
| 2012 | 1.87% |
| 2013 | 2.97% |
| 2014 | 22.09% |
| 2015 | 29.3% |
| 2016 | 26.55% |
| 2017 | 40.15% |
| 2018 | 45.66% |
| 2019 | 39.27% |
| 2020 | 40.14% |
| 2021 | 36.96% |
Source: Statcounter GlobalStats.
Bing revenue
Microsoft registered in fiscal year 2020 $ 7.74 billion in the search for advertising revenue. An increase of 1.47% compared to $ 7,628 Billions in 2019.
Not everything can be attributed to Bing. Microsoft has a variety of additional search projects. The enterprise search business includes Microsoft Advertising as well as several external partnerships (e.g. with the Verizon Media Group).
Here’s a table of ad revenue for Microsoft search engines since 2016:
| Fiscal year (ends June 30th) | Search for advertising revenue |
|---|---|
| 2016 | $ 5.428 billion |
| 2017 | $ 6.219 billion |
| 2018 | $ 7.012 billion |
| 2019 | $ 7.628 billion |
| 2020 | $ 7.740 billion |
Swell: Microsoft, statesman.
How many languages is Bing available in?
Bing is available in 105 display languages As of February 2021.
Source: Bing.
How many countries is Bing available in?
Bing is available in 238 countries.
Source: Bing.
Bing visits
Bing registered A total of 1.034 billion visits for desktop & mobile in January 2021. A slight decrease from 1.067 billion visits in the previous month in December 2020.
Here is a table showing the number of monthly visits to Bing since May 2019:
| date | Number of total visits |
|---|---|
| May 2019 | 1.034 billion |
| June 2019 | 998 million |
| July 2019 | 998 million |
| August 2019 | 965.5 million |
| September 2019 | 950 million |
| October 2019 | 963.5 million |
| November 2019 | 915.5 million |
| December 2019 | 930.5 million |
| January 2020 | 917.5 million |
| February 2020 | 849.5 million |
| March 2020 | 918.5 million |
| April 2020 | 931 million |
| May 2020 | 936.5 million |
| June 2020 | 930 million |
| July 2020 | 982 million |
| August 2020 | 1.006 billion |
| September 2020 | 986 million |
| October 2020 | 1.021 billion |
| November 2020 | 1.012 billion |
| December 2020 | 1.067 billion |
| January 2021 | 1.034 billion |
Swell: Statista, SimilarWeb.
The most popular searches on Bing in the United States
According to Ahref’s data, the most popular search query on Bing in the US is “Facebook”.
Three of the top five US Bing searches are for Google products. In addition to Google itself, Gmail and YouTube are the top 5 search terms.
Here are the top 20 most popular Bing searches in the US:
- Youtube
- Gmail
- Bing Homepage Quiz
- Amazon
- Bing
- News for you
- Yahoo
- Ebay
- Top stories
- Facebook login
- Weekly quiz
- Yahoo Mail
- Walmart
- US news
- Fox News
- Bing weekly quiz
- Google Maps
- NFL
Source: Ahrefs.
The most popular searches on Bing around the world
“GoogleIs the world’s most popular search query on Bing. In addition to Google’s own products, the most common topics in the top 20 searches include technical help, news, and popular online services.
Here is a list of the world’s most popular searches on Bing:
- Youtube
- Gmail
- Amazon
- Yahoo
- hot mail
- Open the APK file
- Bing Homepage Quiz
- Bing
- Ebay
- Facebook login
- Yahoo Mail
- News for you
- Netflix
- Open the crdownload file
- Top stories
- Google Maps
- Weekly quiz
- How to get help in Windows 10
Source: Ahrefs.
35th place: global internet engagement
Bing is classified 35. in worldwide internet engagement As of February 2021. Bing is ranked in the US 15 ...
Source: Alexa.
Bing average daily usage
Visitors to the Bing website spend on average 3 minutes 14 seconds every day on the site.
Source: Alexa.
Bing number of app downloads
The Microsoft Bing Search app has been downloaded 155 thousand Times in January 2021, via iOS and Android platforms together.
Source: Sensor tower.
US customer satisfaction with Bing
Bing has a customer satisfaction rating of 71/100 among American Internet users according to the American Customer Satisfaction Index.
Bing’s index value has declined slightly in recent years, from 73/100 in 2018.
Google currently has an index value of 79.
We have recorded Bing’s US customer satisfaction rating since 2010:
| year | American customer satisfaction index |
|---|---|
| 2010 | 77 |
| 2011 | 82 |
| 2012 | 81 |
| 2013 | 76 |
| 2014 | 73 |
| 2015 | 72 |
| 2016 | 75 |
| 2017 | 73 |
| 2018 | 73 |
| 2019 | 72 |
| 2020 | 71 |
Source: American customer satisfaction index.
Conclusion
That’s all for my list of Bing stats.
Microsoft is a public company. So much of the information in this guide was readily available.
Even so, Bing is a tiny part of Microsoft’s entire business. And it can be difficult to find data that is specifically relevant to Microsoft’s search engine. Hopefully, by putting this compilation of statistics in one place, I’ve helped you get a more complete picture of Bing in 2021.
Now I would like to hear from you.
What do you think of this summary of Bing stats? Is there anything you would like to see added?
What do you think the future holds for Bing’s popularity? Could the console market be fueling wider growth, or is Google just too dominant?
Whatever it is, don’t hesitate to leave a comment below.
Jeffrey Rabinowitz
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