NBCUniversal, Ad Council, and SAP Execs on the power of dedicated marketing
While purpose-driven marketing is not a new term in our industry, it has taken on a significant new meaning in a COVID world. It is not enough to act on behalf of consumers, brands are tending to take a more collaborative approach to working with consumers to create positive change at both the individual and community levels.
Do not miss The business of marketing, a new series of C-suite senior executives who provide insight into the importance of leveraging the intersectionality of marketing, finance, technology, human resources, and the boardroom to drive business growth. turn on.