Overcome E-Mail Concern: four Suggestions To Overcome Your Concern Of E-Mail
Why is it so difficult to press Submit? You're not alone. Email fear is a real thing. Here are our top 4 tips to help you overcome those annoying nervousness for good and click Submit without worry.
From Kelly Forst October 22, 2020
Ta-da! You have created the perfect email.
They proofread it, tested it, and even checked your pre-flight checklist. Everything looks fine and you can click "Submit" now.
But you hesitate.
"Maybe I should check again," you tell yourself.
Then 20 minutes later, you're still stuck in a cycle of checking everything over and over again …
If you are about to nod your head, you have experienced what we call E-mail fear. And it's incredibly common, in fact. Take it from me; I send hundreds of thousands of emails every week and I still get email jitter at times.
Why is sending email so scary? And what can you do to overcome this fear?
What is email fear?
Email anxiety is the feeling of discomfort you get before you send an email. Perhaps this is your first time sending a marketing email to your audience. Perhaps you are concerned about typos or feel that your copywriting could be stronger.
Or you are nervous about the response – or lack of response – you may be getting from your email.
Whatever the reason for your nerve, it's normal to be a little scared before you hit the send button. But there are psychological tricks that we can use to overcome it.
Why are we scared of email?
Understanding these common email marketing concerns can help us better understand why we fear email. And sometimes knowing why we are fearful is enough to overcome it.
Afraid of typos
Typos are usually harmless and unintentional, but they can appear unprofessional and sloppy. However, they are often difficult to catch on your own.
When you've spent a lot of time and energy composing an email, you should get someone else's perspective. Have more than one person proofread your email before sending it.
Fear of missing, broken or wrong links
Including links to your website, blog articles, or social media channels is a great way to increase traffic and sales. However, there is a risk that you might forget to add a link, the link is incorrect or broken, or – gasping for breath – accidentally link to the wrong website.
Fortunately, AWeber's built-in link checking will show you whether a connection is down. Other email testing tools like Email on Acid can help you calm down.
Afraid of bad formatting or un-rendered design
Regardless of how often you test your e-mail, there is always the risk that an e-mail will be displayed differently by another e-mail provider (e.g. Outlook or Yahoo! Mail) when you Only display mail from one e-mail provider (e.g. Google).
Make sure everything is rendering correctly – including images, videos, fonts, colors, templates, logos, and more – by checking your email in multiple email clients and on a mobile device.
Afraid of getting started
Not sure where to start? When you're busy running a business or a sideline, finding the time to learn a new skill or platform is impossible.
Don't let fear of the unknown stop you from marketing your business. Remember, email marketing is 40 times more effective at customer acquisition than Facebook and Twitter combined.
That's why we built AWeber to be as easy to use as possible. Sign up to AWeber Free and not only will you have extremely simple email marketing, but you will also have a team of email experts by your side 24/7.
Fear of rejection
In email marketing, the fear of rejection is essentially the fear of not getting positive results or feedback from your audience.
But avoiding email marketing for fear that your audience will reject you is – for lack of a better word – stupid! As you grow your list organically, your list will be full of people who want to hear from you.
So keep this in mind – along with these 4 tips for overcoming email anxiety – next time you hesitate to hit send.
Tips for Overcoming Email Fears
1. Write as if you were writing to a person.
Imagine you are talking to a friend. Now imagine yourself standing in the middle of a soccer field giving a speech to tens of thousands of strangers.
Writing a marketing email to a large list of people feels like this.
However, if you envision yourself writing your email to a friend or family member, you can write more casually (and with less pressure). Even Ann Handley – one of the best copywriting and content marketing experts in the business – advises email marketers to approach writing this way.
2. Every mistake is a learning opportunity.
Mistakes happen. Human error can and will occur occasionally.
First, recognize your mistakes for what they are – a learning opportunity. Think about what went wrong and use it as fuel so as not to make the same mistake twice.
Second, if necessary, you can take action to correct the situation. Depending on the error, you can send an apology email. This will help you own your flaws and communicate honestly with your audience.
3. Remember, unsubscribes are a Good Thing.
Your email list is full of people who want to hear from you. If anyone ever wants to unsubscribe, trust me, they're doing you a favor.
Inactive subscribers – or those who won't open or click on your email – affect your deliverability. When someone unsubscribes from your list, they'll clean up your list for you.
4. It gets easier. You just have to start.
With more in life, the more you do something, the easier it gets.
Malcolm Gladwell wrote that it takes 10,000 hours to become an expert on something. Even though you might not spend 10,000 hours email marketing using a simple tool like AWeber, practice and time will still make you feel like an expert.
Ready to Overcome Your Email Fear?
Get Started With AWeber's Free Email Marketing Today!