Pinterest search engine marketing Information: Eight Ideas for Discovering Pins
30 second summary:
- Each pin can be discovered by thousands of users, creating a chain reaction of activity.
- Google loves Pinterest and places its pages at the top including SERP features and Google image search.
- Linking your Pinterest account and website is an important step towards better SEO performance.
- The Pinterest Analytics dashboard can help you understand your performance better.
- Search your niche keywords to optimize Pins and Boards for the relevant key phrases.
- Follow other related accounts and optimize your post time to improve engagement.
Pinterest has recently become the third largest social network in the US With its increasing popularity it is now over 440 million monthly active usersthat have more than pinned 240 billion digits to date. With this in mind, one has to ask what the reason for success is.
What sets it apart from the other photo sharing websites is its focus on discovering and curating not just yours, but the content of others as well. Each pin can be re-pinned by other users and then discovered by their followers, creating a chain reaction of activity.
In addition, many companies use Pinterest as a product catalog. over 90% of weekly pinners make purchase decisions on PinterestThis makes it a great platform for companies to market their products.
So Pinterest has tons of users and they have money to spend. How do you use that? One way to ensure that your Pins are popular with other users is to treat Pinterest as a search engine. Optimize your pins for discovery, follow Best SEO Practicesand your visibility is guaranteed to increase.
The icing on the cake is Google's preferred treatment of Pinterest. Unlike Facebook or Instagram posts, your Pins can appear in traditional search results. Typically, Google directs users to Pinterest in the early stages of the buyer's journey when they are looking for ideas::
As you can see in the screenshot above, the first page of search results is practically littered with Pinterest pages. And if you switch to image search, it's even more likely that Google has Pinterest content:
But first, let's focus on Pinterest itself and see how you can improve your chances of being discovered by other winners:
Tip 1: create a business account
Start getting it a free business account. If you're not already using Pinterest, you'll have to create it from scratch. If you already have a personal account, you can either create a linked business account or convert your personal account to a business account.
Conveniently, a business account means a number of useful features that cannot be accessed with a regular account:
For starters, you have a header that can either be filled in with your most recent Pins or with the pins recently saved by other users. Alternatively, you can choose any board.
This type of UI visually shows what your account is for. This is a quick way to get people's attention and help them understand what type of product or service you are offering.
In addition, you can check Pinterest Analytics by clicking on the Analytics Button:
Pinterest Analytics shows Who sees your Pins, how many views you get, what content your followers or other users click and save the most, and a lot of other important data. All of these features are important in helping you better understand your performance on Pinterest.
You also have the option to use paid ads. In fact, there are different types of them. For example, Sponsored pins You can find this in the home feed and in the search results of your target group. Or One-tap pins Tapping it will take users straight to your website, instead of going to your profile first.
You can Request your website and social accounts. Thanks to this benefit, all of your Pins will be displayed with your name and profile picture. Even those shared by other people. This is a great way to improve your findability and ranking in general.
This is what a claimed business account looks like:
And this is what a regular account looks like:
Tip 2: optimize your profile
Also, pay attention to your profile. Both your name and bio are extremely important when it comes to looking trustworthy and reliable. You can edit it in the the settings Section:
There are two names that you need to create on Pinterest: your display name and your username. Your display name is what other users see on Pinterest, while your username is more like a unique ID mainly used for your URL.
For your display name, the main goal is to represent your brand and be easy to find in search results. Add some keywords to make it clearer Understanding your content:
This is where you state the purpose of your account loud and clear. Make sure that the first part of your bio includes relevant keywords. Second, add a personality or call to action. This can add to the searchability of your profile and user engagement.
Tip 3: prepare your website
Linking your Pinterest account and website is another important step for better SEO performance.
Basically, Pinterest tags are pieces of code that you put on the pages of your website. They can be used to check which type of Pinterest content is getting the most traffic. This data is collected and sent back to your Pinterest account where you can review it and adjust your strategy accordingly.
Pinterest tags can help you see what people are doing on your website after interacting with your Pins. What type of content will attract more viewers, interest them in your services, or encourage them to buy your products? At the same time, you can find out what kind of content needs to be optimized or is of no use at all.
With the help of the save up button On your website pages, your customers can save things from your website to Pinterest. This way, your content can be discovered by a far greater number of people.
Here is an example of a website that Pinterest offers save up Button:
Tip 4: Find relevant keywords
Pinterest itself can help you find the right keywords. Similar to Google, it has an advanced suggestion system that always offers similar posts and ways to improve your search queries.
For example if you are looking for evergreen plantsPinterest gives you a slew of popular query modifiers. Adding to the description of your Pin can make it more relevant:
If you are interested in a more advanced search for keywords, there are SEO tools that can help you build a high potential keyword list.
Tip 5: optimize your boards
Keywords are also important when creating boards for your profile. Make them SEO friendly and add some searchable terms when naming them. The following screenshot shows a perfect example of boards with strategic keywords:
Also take into account the description of your board. Try to make it detailed, coherent, and fun. Inserting keywords here is also to your advantage:
Another way to make your profile more recognizable is by adding an eye-catching and memorable cover photo. This can take your board's visibility to an entirely different level.
Lastly, make sure you categorize all of your Pins accordingly. They need to reflect the name and purpose of the board. This is the most effective way for Pinterest to spread them.
Tip 6: tweak your pins
Of course, your pins have to be amazing and trendy and all of that. But there are also some technical ways that can push your Pins even further and make them a bit more search-friendly.
Perfect aspect ratio
Since not all types of Pins will fully show up in search results, pay attention to their ratio. Pinterest diminishes the role of super long images so they don't work well in search results. Avoid horizontal dimensions when uploading videos.
A ratio of 2: 3 – or 600: 900 pixels – is the best option for pictures, while the 1: 1, 9:16, 4: 5, 2: 3 ratio is optimal for videos. Square ones are especially useful when posting videos from your Facebook or Instagram.
Another tool in your collection is a once in a lifetime opportunity Rich pens. They automatically sync information from your website with Pinterest. In other words, they just get updated every time something changes on your website.
Pinterest offers three types of rich pins: product, recipe, and items. There is a little difference between them, but the main thing is that Rich Pins allow additional information to be added to your post, like in this example of a Recipe Pin:
You can add a title, cooking time, serving size, ratings, and a list of ingredients. With Recipe Rich Pins you can also choose to have your recipe vegan and gluten-free, for example.
Tip 7: encourage engagement
Try to get more engagement on Pinterest. The more engagement you get, the more likely it is that your Pins will be recommended to other users.
Follow other profiles
Follow profiles similar to yours. That way, you can respond to the recommendations of their followers. Alternatively, it makes sense to follow influencers and celebrities who are a good fit with your brand or company. High traffic accounts like these can also add to your visibility.
Choose the best time to post
The faster users see and act on your post, the more likely it is that your posts will be noticed by Pinterest and improved in search results.
According to a study by CoSchedulePinterest users tend to scroll through their feed in their free time or in the evening. But of course it depends on the nature of your content and the goals of your followers. Whether they use Pinterest for work, relaxing or shopping.
Connect your social accounts to Pinterest
Connect all of your social accounts to your Pinterest profile instead of building your follower base from scratch. This way you will probably get new followers faster and distribute your content on other platforms as well.
Communicate with your followers
Don't forget to reply to comments and answer your followers' questions. This is another way to build a solid customer base.
Tip 8: check out the Pinterest analysis
If you want to improve your account and its content, Pinterest is always there for you. It has a large number of metricsthat you can use to improve your pin performance, reach the right audience, increase your sales, and much more.
For example, Stores can show the number of times people have saved their Pin on their boards. As well as Clicks See which of your linked Pins are being clicked more often. These metrics can help you better understand what type of content is getting more exposure and, as a result, potentially more profitable.
Impressions are also important for your SEO campaign. They tell you the number of times your Pins have been shown in search results, people's feed, and forums. With their help, you can spot popular and engaging content and focus on adjusting your SEO strategy based on that data.
Keeping a close eye on such metrics is the best way to find new optimization opportunities not just on Pinterest. They are useful when you want to improve your SEO performance where you need it most. In this articleFind more useful tips on important metrics to keep in mind when optimizing your search engine.
With Pinterest on the rise, you should take full advantage of it. Not only is it a great assistant with loads of helpful features and a prominent number of monthly active users, but it's also a way to see your online performance from a different angle – to make it more efficient, customize your SEO campaign, and attract new customers gain and increase your popularity. You can do all of this while creating stunning and eye-catching content with Pinterest SEO.
Aleh Barysevich is the founder and CMO at SEO PowerSuite and Awario.