Questions From Beginners To Digital Marketing Answered: Here’s Everything You Need To Know
Although it has been a relatively new field for quite some time, digital marketing still fascinates people, especially beginners. Since this is still a somewhat new concept, certain questions naturally always arise when one speaks of digital marketing.
Today we are going to answer many such questions to bring clarity to those who are actively seeking answers. By the end of this article, we hope all of our readers have a good idea of what digital marketers do, how they do it, what the scope is, why it’s so popular, how it’s better than certain profiles, and so on.
# 1 why should you do digital marketing?
Digital marketing refers to the use of digital forms of media to market products or services. Since most of us spend much of our day scrolling our phones, mostly for the sake of it, you can only imagine the impact digital marketing can have on people – if done right.
As a beginner, fresh out of school, or even a graduate looking for something new, digital marketing could be your calling. This is because the digital marketing umbrella is pretty massive.
By that we mean there are a number of different areas that you can study should you choose to. From writing to analyzing to website building, there are plenty of options waiting to be tried out. You can easily refine one or more later according to your interests.
# 2 What is the scope of digital marketing?
The first thing to do when you hear about a new brand or product launch is Google. This is the scope of digital marketing. Taking advantage of people’s curiosity coupled with the fact that they use Google as a source of information for all of their queries.
With the help of the best digital marketing practices and technologies, companies can attract their audiences and increase their sales. By helping them reach their target audience and build a viable online presence, the online form of marketing has endless businesses around the world.
The best part about it is that it is not only very effective but also inexpensive. This makes high quality digital marketers priceless – the high return on investment (ROI) they bring with them.
# 3 How Much Does a Digital Marketer Make?
Salaries are very subjective. On average, a digital marketer in India earns 8 lakhs per year. But as I said, that’s an average. Usually the salary is based on the experience that the candidate in question has.
But there are exceptions to this role. And this exception is accepted even more often in the digital marketing industry. If you have exceptional skills and are able to impress your interviewers with your skills, even beginners can make pretty good money.
According to the norm, digital marketing makes fresher between 3-4 lakhs per year. A manager who has roughly the same experience (0-3 years) earns around 5 lakhs, and the position above a manager is the managerial position.
These are just rough numbers and of course everything is variable depending on your skills, commitment and passion. Essentially what you bring to the table.
# 4 What are the different types of jobs that you can expect?
One of the best things about digital marketing, and what sets it apart from any other profession, is the number of opportunities it brings. Those who pursue this area are literally spoiled for choice due to the numerous possibilities.
Whether you have a creative mindset, are an assistant programmer, social media enthusiast, or just enjoy managing things, there is something for everyone. All you have to do is search and you will find it.
Some of the top profiles that are in great demand these days are listed below:
- Digital Marketing Executive / Manager
- Brand Manager
- Content developer
- Social media manager
- SEO specialist
- Web designer
- Email Marketer
… and so on.
If you are into digital marketing and then you have an affinity for each digital marketing channel, or even more than one, you can always study it further. A specialization will help you master the area you have chosen and make the most of your skills.
Source: Ventro Tech
# 5 Why are digital marketers so in demand? What makes it better than some other job profiles?
The fact remains that without the right marketing, no business can thrive as it is unable to reach its audience and sell its products / services. Digital marketers occupy the top positions in job rankings around the world.
This is why the number of courses and institutes for digital marketing has increased so much everywhere. Every year, the amount invested in the industry only increases with increasing demand. As demand increases, so does supply.
What makes it better than other job profiles is its accessibility. You can become a digital marketer without enrolling in a reputable university and paying huge sums of money. But you also need to have the drive and commitment to make a career in this field.
Plus, you can start earning pretty early as it doesn’t take as long as most degrees or even diplomas out there are. If you have the skills and certain work samples to prove that you can get the job done, then you can get work easily.
# 6 How does freelancing work in digital marketing?
If you have the skills and some good networking skills, you can make good money as a freelance digital marketer. In addition, you are your own boss and work according to your schedule.
The best part about being a freelancer in this field is that you have a choice of what to work on and this not only helps you use your skills but also expands your knowledge. You can get first hand experience and get better with each customer.
And don’t forget, when you do a good job and deliver high quality results for your customers, you are building your own personal brand. As you grow and learn, this brand will only improve and you will get more and more customers.
There is no time like the present to get into this field. What about pandemics and permanent bans forcing us to stay indoors, that time can be spent learning new skills, and what’s better than those who can help find a job in the world’s most sought-after profile?
For more content like this, don’t forget to check out our blog section. Additionally, you can also check out the various digital marketing courses we offer and take your first step as a digital marketer.