Marketing

Quick meals chains are rising once more – and a few are crossing their prepandemic routes

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Not only have the largest fast food chains in the US rebounded from the ongoing pandemic in terms of sales, most of them are now growing at levels above pre-Covid levels, according to the latest round of at least in the US is the quarterly results that were announced in the past few months.

It's a combination of new product offerings, promotions, creative marketing, and maybe a little pent-up demand that fuels growth.

This year alone, several chains have introduced new chicken sandwiches, some by household names and others that may not be as well known, including McDonald & # 39; s, Wend & # 39; s, KFC, Zaxby & # 39; s (which recently made an investment Goldman Sachs) and Golden Chick (with around 190 locations) mainly in the south) and among others at Checkers & Rally & # 39; s.

Wendy and McDonald's were perhaps some of the most aggressive in product development. For example, the two brands have added a mix of new breakfast items to complement their latest sandwich offerings.

It paid off in their earnings. Wendy & # 39; s continues to benefit from its new offerings, which include an updated version of its pretzel bun, with sales growing 7% in the US for the third quarter ending September 27th. This corresponds to 4.5% in the same period a year earlier. Like-for-like sales at Wendy increased 6.1% worldwide.

On the other hand, McDonald & # 39; s is achieving growth that is comparable to its pre-pandemic development. The brand posted comparable revenue growth of 4.6% in the United States for the third quarter ended September 30, compared with 4.8% a year ago. However, at the world's largest fast food chain, sales in the same store continued to decline, albeit at a lower level, declining 2.2%.

For their part, pizza chains simply benefit from doing what they have always done. As such, they continue to outperform in recent years. In fact, Papa John & # 39; s saw the largest comparable revenue growth of any of the largest public chains in the US, with North America increasing 23.8% in the third quarter ended September 27. This corresponds to a growth of only 1% during the same period a year ago. Internationally, Papa John's sales in the same store grew by an equally impressive 20.7%.

Similarly, Domino in the United States posted comparable revenue growth of 17.5% for the third quarter ended September 6, compared to a 2.4% increase a year ago. Internationally, sales in the same business of the company rose by 6.2%.

It's not just pizza that is proving popular. The burger chain Jack in the Box and the chicken specialist Popeyes joined the pizza chains in the double-digit growth club. Jack in the Box said sales in the same store in the US were up 12.2% for the fourth quarter ended September 27. This corresponds to a growth of 3% in the same period of the previous year. Popeyes continued to capitalize on the popularity of its chicken sandwich, which doesn't seem to be slowing down, by seeing comparable sales growth in the US of 19.7% from 10.2% a year ago. Worldwide sales of the chicken chain rose 17.4% in the same store.

The fast-casual chain Chipotle also continues to shine with a more than respectable sales growth of 8.3% in the third quarter ended September 30, which was, however, below an increase of 11% a year ago.

Across conglomerates, however, the recreational path differs from chain to chain. While Popeyes is the jewel in the crown of Restaurant Brands International in terms of sales, the other brands Burger King and coffee chain Tim Horton continue to struggle a little. For example, in Burger King, sales in the same store declined 3.2% in the US and 7% globally, while Tim Horton declined 13.7% in his home market of Canada and 12.5% ​​globally.

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Jeffrey Rabinowitz