Marketing

Results of COVID-19 on B2B tech entrepreneurs' channel methods in 2021

results-of-covid-19-on-b2b-tech-entrepreneurs-channel-methods-in-2021

According to recent research by FINITE and 93x, webinars, SEO, and email are the three channels that have grown in importance due to the COVID-19 pandemic.

The report is based on data from a survey of more than 100 B2B technology marketers who are part of the FINITE community.

Tech Marketing Channels in 2021

Around 57% of B2B tech marketers say webinars have grown in importance since the pandemic began. 39% say SEO has grown in importance and 32% say email has grown in importance.

Top Tech Marketing Challenges in 2021

Around 47% of B2B tech marketers say balancing quality and quantity will be one of the biggest challenges for them in 2021. 44% indicate digital fatigue and 40% the measurement of the right KPIs.

About research: The report is based on data from a survey or from 100+ B2B technology marketers who are part of the FINITE community.

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Jeffrey Rabinowitz