Semrush user and revenue stats for 2021


Semrush is a leading platform for competitive research and online visibility.

The suite initially only includes two tools and now includes 48 solutions covering areas from SEO to paid advertising.

Founded in 2008, the company gained its first 1,000 customers by 2010. Today it has 67,000 paying customers and contributes $ 124.88 million in annual revenue.

Read on to find the latest Semrush stats for 2021.

Here is a breakdown of the contents of this round-up:

Key Semrush Stats

  • Semrush did overall 471,000 active users.
  • 67,000 Semrush customers have paid plans.
  • Semrush generated $ 124.88 million in annual sales in 2020.
  • The Semrush platform includes 48 Tools.
  • 979 Employees work at Semrush.

How many active users does Semrush have?

Semrush has both free and paid plans 471,000 active users. The platform has been added 83,000 Customers last year.

Here is a table showing the total number of Semrush users since 2019:

year user
2019 388,000
2020 471,000

Source: Semrush.

85.77% ((404,000) of the active users of Semrush do not have any paid plans. The percentage of users who use free plans decreased slightly over the past year 86.08% ((334,000) in 2019.

The non-paying Semrush user base grew 20.96% over the past year:

year Active free users
2019 334,000
2020 404,000

Source: Semrush.

Semrush has 67,000 paying customers. The platform has been added 13,000 New customers on paid plans last year, an increase of 24.07% (greater than the growth in non-paying users).

The following table shows Semrush’s paying customer base growth since 2019:

year Paying customers
2019 54,000
2020 67,000

Source: Semrush.

Always registered Semrush accounts

Overall more than 7 million users tried Semrush. In the past year alone, the cumulative number of registered accounts has grown by all time 40%.

Since 2019 the platform has been added 2 million new registrations per year.

Here is a table showing the total number of Semrush accounts since 2019:

Note: The data for 2021 will be correct as of March.

year user
2019 3 million
2020 5 million
2021 7 million

Source: Semrush.

Semrush annual sales

Semrush generated $ 124.88 million last year. The annual turnover has grown by 35.59% since 2019.

Here is a breakdown of Semrush’s annual revenue since 2019:

year revenue
2019 $ 92.1 million
2020 $ 124.88 million

Source: Semrush.

Semrush Income by Region

Generate customers based in the USA $ 57.23 million of Semrush’s annual sales. In 2020 this was almost half (45.83%) of the company’s total sales.

Semrush sales to US customers increased by 35.74% over the past year.

Here is a breakdown of Semrush earnings from US customers since 2019:

year Revenue sharing)
2019 $ 42.16 million (45.78%)
2020 $ 57.23 million (45.83%)

Semrush brings in $ 13.16 million per year from UK based customers.

UK revenue has increased 29.15% Year for year:

year Revenue sharing)
2019 $ 10.19 million (11.06%)
2020 $ 13.16 million (10.54%)

Markets outside of the US and UK make up this 43.63% (($ 54.49 million) of Semrush earnings:

year Revenue sharing)
2019 $ 39.76 million (43.17%)
2020 $ 54.49 million (43.63%)

Source: Semrush.

Semrush annual recurring revenue

Semrush calculates Annual Recurring Revenue (ARR) by multiplying the daily value of all paying contracts on the last day of a given reporting period by 365.

Semrush’s ARR for 2020 was $ 144.2 millionThis corresponds to a growth of 40.54% compared to the previous year.

Here is a table that Semrush ARR has been showing since 2019:

year ARR
2019 $ 102.6 million
2020 $ 144.2 million

Source: Semrush.

Semrush ARR per paying customer

Semrush’s annual recurring revenue per paying customer is $ 2,123. That is an increase of 12.2% about 2019.

Here is a table with Semrush ARR per paying customer since 2019:

year ARR
2019 $ 1,892
2020 $ 2,123

Source: Semrush.

Semrush customers by company type

Almost all Semrush customers (94.9%) are companies with fewer than 500 employees. Semrush defines these customers as small and medium-sized enterprises (SMBs). The annual recurring revenue per paying customer in the SMB segment is $ 2,000.

Enterprise clients do the rest 5.1% of Semrush’s customer base. The average ARR per client in this segment is $ 4,2002.1x more than in the SMB segment.

30% from Fortune 500 companies use Semrush.

Source: Semrush.

Semrush subscription types

Semrush paying subscribers can choose to be billed monthly or annually. Customers who pay for a full year each receive a reduced price.

Yet, 78% from Semrush customers purchase monthly subscriptions. The share of monthly subscribers has increased slightly since 2019 compared to the previous year 74%.

Source: Semrush.

Semrush tools

In his SEC filings, Semrush provided a breakdown of 46 his tools over 9 Categories.

Those numbers include tools offered as part of Prowly and Sellerly, two platforms acquired by Semrush.

Search engine optimization (SEO) is the largest single category at Semrush with 16 dedicated tools. Actually, 60.87% of Semrush tools are intended for SEO, content or advertising research.

Here is a breakdown of the Semrush tools by category:

category Tools
SEO 16
content 8th
Advertising research 4th
Prowly 4th
Seller 4th
Social media 3
Competitive research 3
Local Marketing 2
reporting 2

Source: Semrush.

According to its website, Semrush offers overall 48 tools. The number of tools on the platform has increased 4.36x since 2015.

We have recorded the number of Semrush tools since 2012:

year Tools
2012 4th
2013 5
2014 8th
2015 11
2016 25th
2017 31
2018 41
2019 44
2020 48

Source: Semrush.

Semrush keyword database

The Keyword Magic Tool, which was developed to aid in keyword research, is one of the core components of the Semrush platform. The software provides information on search volume, search query trends, difficulty with keyword ranking, cost per click and more.

Semrush is over 20 billion Keywords in its Keyword Magic database. That is a 4.54x Increase since the beginning of 2018.

Here’s a comprehensive rundown of the number of keywords in the Semrush database since February 2017:

date keywords
February 2017 819 million
November 2017 3.8 billion
January 2018 4.4 billion
September 2018 8.3 billion
February 2019 10.5 billion
November 2019 17 billion
February 2020 18.8 billion
November 2020 20 billion
February 2021 20 billion

Source: Semrush.

The Semrush platform includes a function to collect data about a domain’s backlinks.

Overall, the Semrush database contains 41.28 trillion Backlinks and 1.47 billion referring domains. The company software is crawling 17.28 billion Daily urls.

Source: Semrush.

Semrush Display advertising database

Semrush tracks display ads to help customers analyze competitive advertising.

The Semrush database contains information about 310 million Display. And it tracks the activity of 5.2 million Advertisers and 3.5 million Publishing company.

Source: Semrush.

How many people work at Semrush?

979 Full-time employees work at Semrush. Most employees (640) are based in Russia and make 65.37% the number of employees.

Here is an overview of where Semrush employees work:

country Employees
Russia 640
United States 177
Czech Republic 87
Poland 30th
Cyprus 27
Other 18th

348 Semrush employees work in product development and are responsible for accounting 35.55% of the entire staff. Another 308 Employees (31.46%) work in sales and marketing.

The estimated average salary at Semrush in the US is $ 111,102.

Swell: Semrush, comparable.


That’s it for my list of Semrush stats for 2021.

Hopefully by now you have a better understanding of the platform and how it has grown to be used by thousands of marketers worldwide.

Semrush became a public company in March. It will be fascinating to see how business does after this important milestone.

Do you think Semrush will continue to attract more customers to the platform? Or do you think there are better alternatives?

I would also like to know if there is anything else in this manual. Or if there are other companies that you would like to see profiled in the future.

Let me know what you think in the comments below.


Jeffrey Rabinowitz