Snapchat Will get 2 New Headspace Minis for World Psychological Well being Day
Snap Minis, introduced at the Snap Partner Summit in June and rolled out the following month, are bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required. They are accessible via chat and search and designed to be integrated into users’ conversations.
Headspace director of meditation Eve Lewis will guide the two new meditations, which are roughly six minutes apiece and will be available on Snapchat starting Saturday:
- Choose Kindness focuses on practicing kindness, “which can change how we show up in the world and how we treat others. In the midst of chaos, confusion and conflict,” and it is designed to shift participants’ mindset and move them to a place of compassion.
- Take on the School Year is focused on, as the title suggests, navigating uncertainty at school, whether school is taking place in the actual building or at home. It is aimed at helping students deal with feelings of worry, anxiety of disconnection by connecting with their breath and finding a resting place.
Snap recently commissioned a survey by independent research company GroupSolver, and findings included:
- Snapchatters in the U.S. are feeling more stressed than last year and feeling stressed more frequently, with 73% saying they felt stressed in the past week.
- Covid-19 was the leading source of stress, at 85% of Snapchat users, followed by finances (81%) and work or career pressures (80%). The upcoming election and politics in general were cited by 60% of respondents.
- School was the leading source of stress for Generation Z Snapchatters, at 75% of those 13 through 24 and 91% of those 13 through 17. Major concerns expressed by this age group included lack of socialization with their peers and falling behind on their education due to pandemic-related disruptions.
- Snapchatters said the stress is taking a toll on their emotional wellbeing, as 60% reported feeling anxious, 60% feeling exhausted, 59% feeling overwhelmed, nearly 50% feeling restlessness and 43% experiencing increased headaches.
Lewis said in a statement, “World Mental Health Day is recognized annually, and if this year has taught us anything, it’s that mental health is just as important as our physical health. At Headspace, we believe that taking a small amount of time each day to take care of your mind can have a huge impact on your overall mental wellbeing. Even though we are separated from friends and family, meditation reminds us that we are all a part of a shared human experience. This is why we are so happy to deepen our partnership with Snap, so that we can continue to bring the benefits of meditation and mindfulness to a younger generation.”