Squarespace subscriber and revenue stats for 2021
Squarespace is a popular website building platform.
Publicly launched in 2004, the company hit a $ 100 million booking milestone in 2015.
Today Squarespace has 3.79 million subscribers and annual revenue of $ 754.2 million.
Here is an overview of the statistics on this page:
Key Squarespace Statistics
- Squarespace has 3.79 million Subscribers.
- Squarespace generated $ 621.15 million Revenue in 2020.
- Squarespace’s current annual revenue rate is $ 754.2 million.
- Squarespace had operating costs of $ 482.59 million in 2020.
- Squarespace has 1.261 Full-time employees.
Squarespace counts each and every website built with the platform as a separate subscription. The total number of subscribers also includes standalone subscriptions to the planning service and to Unfold (a marketing tool).
With all of that in mind, Squarespace 3.79 million unique subscriptions. The company added 810 thousand new subscriptions since 2019.
We’ve recorded the number of Squarespace subscriptions since 2018:
|Q1 2021||3.79 million|
Squarespace’s annualized sales rate is $ 754.2 million. It’s over 37.34% since 2019.
Here’s a table showing Squarespace’s annualized sales rate since 2018. The annual numbers are calculated by multiplying revenue from the last month of the period by 12:
|2018||$ 425.85 million|
|2019||$ 549.16 million|
|2020||$ 709.06 million|
|Q1 2021||$ 754.2 million|
Squarespace annual sales
Squarespace generated $ 621.15 million in 2020. That is an increase of 28.14% compared to the previous year.
Squarespace’s revenue grew by 59.33% since 2018.
The following table shows Squarespace’s revenue as of 2018:
|2018||$ 389.86 million|
|2019||$ 484.75 million|
|2020||$ 621.15 million|
|Q1 2021||$ 179.65 million|
Squarespace revenue by region
Squarespace generated 70.71% of its revenue from US customers. From March 2021 this will be $ 127.04 million for the year.
Squarespace’s US revenue has shown that a 25.38% Increase since 2019.
Here’s a table showing Squarespace’s U.S. revenue as of 2019:
|year||US sales (share)|
|2019||$ 343.05 million (70.77%)|
|2020||$ 430.12 million (69.24%)|
|Q1 2021||$ 127.04 million (70.71%)|
Squarespace revenue reached from non-US markets $ 191.03 million represented in 2020 30.76% of the company’s total sales.
International sales increased by 34.81% a larger percentage increase than the US market since 2019.
Here is a table of Squarespace’s international earnings as of 2019:
|year||International earnings (share)|
|2019||$ 141.7 million (29.23%)|
|2020||$ 191.03 million (30.76%)|
|Q1 2021||$ 52.6 million (29.29%)|
Squarespace Income Streams
Squarespace provides a sales breakdown by product type, including “presence” and “trade”.
Attendance revenues apply to core platform subscriptions, domain-managed services, and other fixed-fee subscriptions.
The income from trading consists mainly of subscription plans that include additional trading and marketing tools. The category also includes costs related to Squarespace scheduling, revenue sharing with partners, and transaction fees from purchases made on Squarespace websites.
Brought to Squarespace $ 477.83 million in attendance receipts in 2020, are omitted 76.93% of total sales.
The revenue from Squarespace’s presence has increased by 18.23% since 2019.
Nonetheless, the proportion of total sales made by presence sales has gradually decreased: presence sales accounted for 83.37% of all revenues in 2019.
We’ve tracked Squarespace’s revenue in terms of presence since 2019:
|year||Income from attendance (share)|
|2019||$ 404.16 million (83.37%)|
|2020||$ 477.83 million (76.93%)|
|Q1 2021||$ 132.87 million (73.96%)|
For comparison: Squarespace generated $ 143.32 million in retail revenue in 2020. That’s a 77.84% Increase compared to the previous year.
Retail sales matter now 26.04% the total turnover of the company, a 1.56x Increase since 2019.
Here is a table of Squarespace’s trading revenue as of 2019:
|year||Trading volume (share)|
|2019||$ 80.59 million (16.63%)|
|2020||$ 143.32 million (23.07%)|
|Q1 2021||$ 46.77 million (26.04%)|
Squarespace earnings per one-time subscription
Each Squarespace subscription generates an average of $ 190 per year in sales. The company’s average revenue per subscription has increased gradually every year since 2018:
|year||Average revenue per subscription|
|Q1 2021||$ 190|
Gross value of goods squared
Gross Product Value (GMV) refers to the total value of orders placed through Squarespace-enabled ecommerce sites.
Achieved GMV on the Squarespace Platform $ 3.9 billion in 2020. That number has grown by 91.18% since 2019.
Here’s a table showing Squarespace’s gross retail value as of 2019:
|2019||$ 2.04 billion|
|2020||$ 3.9 billion|
|Q1 2021||$ 1.22 billion|
Squarespace Operating Costs
Squarespace has reached its operating cost $ 482.59 million in 2020. That is an increase of 41.31% compared to the previous year.
Marketing and distribution costs make up the largest part (53.88%) of Squarespace’s spending. In 2020 that was $ 260.04 million.
Here is a full breakdown of Squarespace’s 2020 operating costs by category:
|category||Operating expenses (share)|
|Marketing and Sales||$ 260.04 million (53.88%)|
|Research and product development||$ 167.9 million (34.79%)|
|General and administrative||$ 54.65 million (11.32%)|
How many people work at Squarespace?
Squarespace has 1.261 Full-time employees in 5 locations (New York City, Portland, Oregon, Los Angeles and Dublin).
The majority of employees (1,124) are based in the United States, while the rest 137 Work in the European Union.
Based on comparable data, the average Squarespace pay is in the US $ 112,378. Employees with a work-related H-1B visa receive an average salary of $ 142,000.
Swell: Squarespace, comparatively H1B salary database.
That’s all for my list of Squarespace stats in 2021.
The numbers included here show that Squarespace is growing steadily. The company plans to go public later this year. So it will be interesting to see what the future holds.
Now I want your input:
Do you think Squarespace will continue its upward trend in customer acquisition? Or is the market limited?
Or maybe you just have a few questions or comments about the data I included.
I regularly check the comments section so leave a message below and be happy to get back to you.