Marketing

Stan Richards leaves the Richards Group; Indie Booksellers Struggle Amazon: First Issues Friday First

stan-richards-leaves-the-richards-group-indie-booksellers-struggle-amazon-first-issues-friday-first

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you want it to go straight to your inbox, you can sign up for the email here.

Stan Richards is leaving the agency he founded after the fallout because he called a campaign "too black".

Stan Richards, who founded The Richards Group in Dallas 44 years ago, is leaving the agency in a storm of controversy. The customers broke up with the agency on Thursday after Motel 6 ended its longstanding relationship with founder Richards, who described an ad concept as "too black". Home Depot quickly followed suit, and now Keurig Dr. Pepper, the Salvation Army, and the H-E-B grocery chain did. (We spoke to DEI proponents Lincoln Stephens, Cindy Gallop, and Nate Nichols about what the industry can learn from the current situation.)

An ongoing shift: Public support for DEI has been a priority for brands in recent months.

Connected: "The entire advertising industry is failing – it cannot authentically diversify teams." Marla Gonzalez, co-founder and managing partner of RAXO, comments on the situation of the Richards Group in a voice article and explains the implications for the entire industry.

Harris Diamond, CEO of McCann, retires and hands over the reins to COO Bill Kolb

McCann's chairman and CEO Harris Diamond announced that he will be retiring later this year after almost a decade in the global agency network. Bill Kolb, who was named chief operating officer earlier this year, will take over the role.

A sparkling legacy: Under Diamond's leadership, McCann has received awards including Network of the Year in Cannes.

In the age of authenticity, what role does design play in branding presidential campaigns?

"Authenticity" is the brand slogan of the day. However, for the top brands of 2020 – the presidential candidate campaigns – it can be difficult to pinpoint authenticity. Adweek looked back at the way design influenced perceived authenticity and the results of the 2008 and 2016 elections, and spoke to experts about what a campaign's visual resources can bring to candidate platforms, why people gather around them and what that means for candidates 2020 Biden Harris ticket, branded as "safe".

When design changes the world: Voters connect to design assets as a visualization of what a candidate stands for. But is authenticity in politics a contradiction in terms?

Please support our journalism with one Adweek Pro subscription and get full access to all important information and resources from Adweek.

Indie bookstores fight back against Amazon and lead a cardboard protest

Independent bookstores challenge Amazon in a bold new campaign. #BoxedOut, run by the American Booksellers Association and created by DCX Growth Accelerator, is trolling the giant by taking over the storefronts of indie stores and covering them with acrid anti-Amazon messages including, "Our WiFi is free – please use It Doesn't Make a $ 1.6 Trillion Business Richer "and" Books Curated by Real People, Not a Scary Algorithm. "

See more: The extensive campaign extends across the country.

More current news and highlights

Continue reading

0 Comments
Share

Jeffrey Rabinowitz