Digital Marketing

Study Fb Adverts in 10 Simple Steps


Recently, Facebook has been pretty neglected as a social networking platform. Perhaps because of the rapid popularity of Instagram and the established professional network platform LinkedIn. It's not without its advantages, however. Even though the older generation has now taken over while the younger generation has moved on to Instagram, it still has a lot to offer. One such feature is Facebook Ads.

What are Facebook Ads?

While it may seem a little intimidating to a beginner or small business owner, Facebook ads, if done smartly, can help you do lots of business. With over 2.3 billion active users, it has the freeway number of users on a single platform. This makes it important and a powerful tool to use in your marketing strategy.

Ads are all about knowing your target audience and making sure the ads are placed in a way that will reach them. When you market everything to connect with your audience and Facebook ads, you can get your job done. There are a few steps that can take you through the whole process of using these ads to improve your marketing strategy:

Why Facebook Ads?

  • Deliver to your target audience
  • Get your audience with multiple factors – location, interests, demographics, etc.
  • With the advanced targeting options, you'll always get the results you want
  • Always get the latest features and tools in digital advertising
  • Using paid advertising is a win-win for both the business and the consumer

10 steps to learn Facebook Ads

1. Create your Facebook page

Although a page is not required to use Facebook ads, it becomes more effective. This is because one side is supposed to help businesses improve their voice and get more customers. Besides Facebook Ads, you also get a lot of other tools that are very helpful.

2. Set up your Facebook Ads Manager account

When you set up a page, a Facebook Ads Manager is set up independently. This tool will help you customize your Facebook Ads account. You can set up the account to be in tune with your business and customize the time zone, payment methods, spending limits, and currency.

3. Know your goal

This is essential to everything you do. And so it is with Facebook Ads. This becomes even more important in this regard as you need to have a specific goal in mind. If this is not hashed well, it will affect the ads and their outcome as it doesn't get to the point and appears vague.

4. Know your competitors

You must always be aware of your surroundings. This means that you need to keep up to date with what your competitors are doing or avoiding as this will also help you with content creation. Facebook ads have proven very effective in expanding your reach. Hence, as there is no such thing as a complete formula, you can never really have enough information. The more you learn, the better your ads will be.

5. Select your target audience

This is arguably the most important part of the whole process. Knowing about your audience comes after choosing your audience. In a marketing strategy, all content is created taking your target group into account. And since Facebook ads are very specific, they only work well if you have an audience in mind.

6. Choose an ideal format for your ad

How it looks will be how it's perceived. When your target audience comes across your ad, they should be attracted immediately, or at least find an element that piques their interest. There are many options to choose from, such as: B. whether the format should be in the form of a slide show, a carousel, single image ads, or others.

Facebook ads are very different and so you need to make decisions based on the preferences of your target audience. So make sure you enter the necessary research time before posting an ad.

7. Make attractive ads that convert

Your text and graphics should complement each other and not stand out in a disturbing way. This is vital with Facebook ads. Often it is catchy sentences or pictures that attract the audience. Don't forget to include your value proposition on the graphics and make sure that the landing page has a high conversion rate.

8. Design your ad

It cannot be stressed enough that the basis of every decision you make about Facebook ads is your audience. Your design should be done in a way that instantly connects with your audience. The design part is not only important for ads, it also represents your brand or the image you want to convey. Make sure it's good.

9. Track the performance of your ad

Your ad manager has all the insights and statistics you might need to improve your game. Just go to the Ad Manager and click Show Charts under Ads or Ad Sets to see how well your ads are doing. This Facebook ads feature is extremely valuable as it can help you make changes to your existing ads and also give you perspective for the future.

10. Repeat the process

That's the big and the small. The next time you create an add, follow the same process and get better at it every time. Facebook Ads isn't a big puzzle to decipher, it's just a means to an end. Just like in math, the more you practice and learn from your mistakes, the better you get.


Advertising is an essential part of any marketing strategy. Facebook ads have proven themselves time and time again due to the highly specific results they deliver. All you have to do is keep an eye on your target audience and Facebook has stated that it was 89% successful when targeting campaigns were run.

The platform is very flexible when it comes to delivery as it is effective regardless of whether the audience is old or you are targeting a new person. It has advanced targeting options that are always spot on, which is what makes Facebook ads so effective and reliable. Additionally, they are continually updating their tools and features to bring you the best experience and a more prosperous business.


Jeffrey Rabinowitz