Digital Marketing

Study Social Media Advertising and marketing in 10 Straightforward Steps


Even in one of the darkest years in human history, the unfortunate year 2020, one global phenomenon helped billions sink into depression – social media. This is one of the most powerful tools available to people in our time.

Every business today needs to have an effective social media presence in order to be effectively heard and successfully marketed. Therefore, social media marketing and with it the many trends that keep popping up in the field are of central importance for companies.

What is social media marketing and why is it important?

Successfully harnessing the potential of social media to promote your business is known as social media marketing. This is important as a large part of the world population is online and actively engaged in these apps. Hence, good use should be a priority for any business.

Influence of social media on digital marketing

Since digital marketing is about bridging the gap between product and consumer, social media works wonders when it comes to helping them do this. This is because you can engage with your audience directly using platforms like Facebook and Instagram.

How are SEO and social media related?

While the link isn't entirely clear, if it's your job to find out, it can help you get your number one ranking. While social media doesn't directly affect SEO rankings, it does affect certain factors that do.

Since there is mass exchange on social media platforms, the URLs are important for SEO rankings. If your content is shared frequently, people are more likely to exchange links to it. Here the two are connected. This was just a simple example.

Social media marketing in 10 easy steps

Follow the steps below to take advantage of the many benefits of social media marketing:

Step 1: decide which social media platform is right for your brand

The most important platforms – Instagram, Facebook and LinkedIn – are aimed at different population groups or social groups. Therefore, you should not make this decision lightly. If you don't choose the right platform, you may not be able to reach your target audience.

However, try to be active on as many social media platforms as possible in addition to the main platform. You should never miss an opportunity where you can get new leads for your business.

Step 2: Set Social Media Goals

Social media marketing is about creating awareness of your brand. Setting goals will help you track your progress and stay motivated.

Having specific goals is better than having vague goals like "I want to increase our Instagram followers" or "I should be working on our Facebook business page".

Examples of what these goals might look like are:

Get the number of Twitter followers to 1000 by the end of the week.

At least 10 5-star reviews on Google by the end of the month.

Step 3: improve your social media profiles

The first impression is important. This is not a concept that is lost to anyone. You need to have a good profile for your audience so that they will be incentivized to revisit. Social media marketing is heavily focused on appearance as it is important to stay consistent with your profiles on different platforms.

Plus, you need to constantly keep up with the latest social trends and create content that is unique and understandable at the same time. Some things to consider:

  • Use the correct size images: There are certain image sizes for the different platforms, e.g. B. Facebook profile picture or Twitter header picture. Please look them up and make the appropriate changes before updating them
  • Check tags regularly: Make sure you are not tagged with inaccurate or inappropriate content. It doesn't reflect well in your audience
  • Build trust in social media: Engage with your audience and do what you can to connect with them. Trust will follow

Step 4: be consistent

People value consistency. They know that you believe in your work and are ready to do whatever you can to get your word across. Create schedules and stick to them without compromising on quality.

Step 5: know your target audience

You create content based on your audience's preferences. Since content drives social media and, of course, people, you need to know your audience.

In social media marketing, not only is it important to produce good content, but you should also know when and where to post it.

Step 6: Be findable in a search

Make sure your various social media handles are as consistent as possible. It makes you easy to find. This means that your handle on Instagram and Twitter is similar to what the platform allows, as the handles are often already taken.

Step 7: create and plan a social media content plan

As mentioned earlier, make sure you create a schedule and stick to it. Not only is this better for your audience, but it also makes it easier for you to keep track of your social media progress.

You can create a calendar and separate your work, add the times it needs to be published, and avoid administrative problems. This also gives you some time to work on any new ideas you may have.

Step 8: choose quality over quantity

While consistency is key, don't sacrifice the quality of your content. Everyday people create new content and go viral. But those who stay are the ones who keep creating new and high quality content. This is what social media marketing is all about.

Step 9: use analytics to improve your performance

Arguably more than creating content, what you do with that content later. Every time you post something in the social space, make sure you learn something. What works with the audience, what works, and what areas can you work on? Tools like Google Analytics and Instagram Insights can help you with this.

Step 10: Follow The Influencers In Your Niche

That way, you'll learn what type of content is best for your audience. You can also work with the influencers to expand your reach and create awareness of your brand.


The sheer power social media wields and the monumental change it can bring when handled efficiently and creatively is unparalleled. In a broader sense, social media marketing can really change things for your business for the better if used intelligently. The above steps will guide you in doing this to some extent. If you still have any doubts, please feel free to contact us. Digital Ready will be happy to help you.


Jeffrey Rabinowitz