Marketing

The biggest problems marketers face with freelance content creators

the-biggest-problems-marketers-face-with-freelance-content-creators

According to a recent study by Skyword, their biggest challenge with freelance content creators is the time it takes them to manage these freelancers and familiarize them with branding guidelines.

The report is based on data from a survey conducted among 203 brand marketers and 834 freelance content creators (writers, graphic designers, photographers, etc.) in February and March 2021.

About 81% of brand marketers say they are generally happy with the quality of the freelance content they hire.

However, marketers say they face several challenges when working with freelance content creators, including the time it takes to manage freelancers (34% say this is an issue), the time it takes to train freelancers on institutional knowledge and branding guidelines Bringing up to date (23%) and the time it takes to ensure that schedules are coordinated and deadlines are met (20%).

Marketing experts say the biggest loss of efficiency when working with freelancers is revising content yourself.

Biggest loss of efficiency for marketers working with freelancers

Freelance content creators say the biggest challenges when working with brands are creating expectations (33% say so) and maintaining clear, consistent communication (30%).

Challenges for freelance content creators working with brands

Freelancers say the biggest drain on efficiency is finding work.

Biggest loss of efficiency for freelancers working with brands

About research: The report is based on data from a survey of 203 brand marketers and 834 freelance content creators (writers, graphic designers, photographers, etc.) conducted in February and March 2021.

0 Comments
Share

Jeffrey Rabinowitz