Marketing

The updated, curious case study by Johnson & Johnson

the-updated-curious-case-study-by-johnson-johnson

Perhaps one of the most famous brand images of my childhood is the yellow bottle of baby shampoo from Johnson & Johnson (J&J), which is clearly labeled “No More Tears”. Johnson & Johnson was founded in 1886 and has a long history of healthcare-focused brands that began with the manufacture of antiseptic gauze and bandages.

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Jeffrey Rabinowitz