Toms presents its one-to-one model for a new impact strategy


Toms Shoes was born in 2006 with its original one-on-one model and promised to donate a pair of canvas shoes to a child in need for every pair sold. After quickly gaining popularity, it ran into copycats from brands like Skechers and lost the uniqueness of its model. As canvas shoe sales declined and donating for every shoe sold became more difficult, criticism rose of the brand’s ability to create the impact their brand was known for.

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Jeffrey Rabinowitz