Video advertising integrations mean the end of advertising


With clickable in-video purchase, the entire transaction takes place without the user ever having to navigate off the page or out of the box. That said, whenever I see sneakers that I like in my favorite Marvel movie, I can click and buy and then keep looking without ever having to wonder what happens to the Tesseract. Think of it like affiliate links in video content, but better because I never leave the page. This tag-level integration makes video and website shopping easier than anything I’ve ever seen. It also brings the consumer and the content closer together.

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Jeffrey Rabinowitz