Walled Garden Walls are getting higher under Google’s new privacy policy


Advertisers have been nimble during the multitude of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state laws like that of Maryland – even third party cookie leakage that many did not believe the industry did would be able to overcome this. Ad Land and Ad Tech quickly turned strategies and worked hand in hand to find solutions to the “cookie apocalypse” long before the phase-out goes into effect next January.

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Jeffrey Rabinowitz