What happened to the influencers and their content in 2020?


Social media engagement increased 61% during the pandemic, and American adults spent about seven more minutes a day on social media than in 2019 thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by about 68% and their comments by 50%. On some content like cooking and fitness, views doubled during the Covid-19 crisis.

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Jeffrey Rabinowitz