Digital Marketing

What is conversation marketing?

what-is-conversation-marketing

Nothing creates customer loyalty like a dialog-driven content strategy. And since customer loyalty ultimately leads to sales and an improved customer experience, these types of marketing strategies are very effective in our time.

This concept is used in conversation marketing. In this article we will learn about the different aspects of this form of marketing.

What is meant by conversational marketing?

Conversational marketing refers to the use of conversational activities and content specifically designed with people’s conversational sensitivity in mind in marketing strategies. This way, the customer feels better heard, which leads to higher engagement rates.

It focuses on one-on-one marketing that takes place live or in real time across multiple channels. This also helps in building relationships with customers. Conversation marketing is done through chatbots, live chat, and messaging apps.

Advantages of conversational marketing

Conversational marketing, while not a new concept, is constantly being updated. With the advent of AI, it has become more efficient. Below are some of the benefits of conversation marketing:

Much more exciting for customers to get their answers

With people using their phones for almost everything these days, marketers are constantly working on creating content that is cell phone-friendly.

People prefer to consume content in the form of videos, social content, as well as message-based interactions. This is one of the main reasons conversational marketing is so effective.

Faster and more effective lead generation

The engaging nature of this type of marketing allows customers to better understand what the brand and its products are all about. Your experience is far better and this translates into more conversions, from visitors to paying customers.

In addition to being great for conversions, effective lead generation is extremely helpful for the sales team as they understand how to better interact with people. You can essentially understand them better.

Get to know your customers better

Just think about it, you can learn from your customers for yourself about their likes, dislikes, likes and everything in between. It really doesn’t get any better than this.

You get a much better understanding of your customers, valuable insights straight from them without any harm.

Maintain lasting relationships

Just as social media gives you so many more ways to reach out to and interact with your friends, conversational marketing does the same for marketing purposes.

There is an incessant thread of conversation between a brand and its customer. Because these are very individual, questions people ask out of fear of looking stupid or for any other reason are easy to ask.

Basically, it gives customers a sense of trust that helps build lasting relationships between them and the brand.

People like a more personal and supportive form of communication, and that is exactly what conversation marketing offers them.

How do I use conversational marketing?

Any marketing strategy that is created is done with the main goals of the company in mind. It’s no different with conversation marketing. Content or possible conversations must be adapted taking into account the specific goal.

The best way to do this is to find out what exactly you want to talk to your audience about, how to solve any problems in case they pose problems, and what problems you want the strategy to solve.

Steps that should be followed in building a conversational marketing strategy are:

1. Selection of channels

Study your audience and use their preferences to find out which channels they need and what each channel is for. This purpose can be basic FAQs, specific information about an upcoming launch, assistance with the buying process, or promotions.

2. Create questions and answers

Depending on the purpose, your content team and sales team will need to come together to compile the perfect list of questions and answers that will address the various questions from audiences at different levels of their customer journey.

3. Personalization of content

Now that you have observed the behavior of your customers and taken into account the phase they are in on their customer journey, it is important to provide the relevant information at the right time.

These are the personal details that people like as it will save a lot of time and effort and further strengthen your relationship with them.

4. Optimization

For a marketing strategy to be effective, or as effective as it can be, optimization is vital. You need to keep track of how your content is doing and if there are glitches or blind spots in the content, fix them ASAP.

5. Get feedback

This is another important but often overlooked point. Conversational marketing is about improving the customer experience. Take their feedback and work on improving your strategy so that it is more effective.

Conclusion

Conversational marketing is all the rage right now as it is about improving the customer experience and marketing is all about the customers. If you haven’t already implemented this strategy to increase your sales, you are making a huge mistake. You need to work on your conversation marketing strategy today.

For more information on such content, please visit the Digital Ready blog section. Also, check out the different digital marketing courses we offer and take your first step to becoming a digital marketer.

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Jeffrey Rabinowitz