Why 2021 will usher in a new wave of product sample investment


With the start of spring 2021, marketers are preparing to spend in anticipation of unprecedented consumer demand. So confident are they that some CMOs are planning their biggest marketing initiatives in history. The CMO Council found that a whopping 65% of recently surveyed members expect to increase marketing spend this year to offset the loss of sales and profits in 2020.

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Jeffrey Rabinowitz