Marketing

Will ad tech changes leave publishers and marketers stranded on Apple Island?

will-ad-tech-changes-leave-publishers-and-marketers-stranded-on-apple-island

Monolithic changes will accompany Apple’s app tracking and transparency framework when enforcement begins this spring. Ad targeting, metering, monetization, and data are being freed from Rosetta Stone, Apple’s IDFA – and the app ecosystem is eagerly seeking answers on how to increase and calculate ROI with advertising.

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Jeffrey Rabinowitz