Worldwide Top 10 ‘Brand Guardian’, Most Famous and Serious CEOs
Mastercard’s Ajay Banga is recognized by journalists and market analysts as the top CEO of a large corporation, according to Brand Finance’s Brand Guardianship Index.
The report is based on data from a survey of 300 market analysts and business journalists.
Banga is considered a large corporation’s top brand guardian in large part because of its acceptance of technological innovation and its advocacy of the idea of financial inclusion.
NVIDIA’s Jensen Huang ranks second and Netflix’s Reed Hastings ranks third.
The most famous CEOs
Facebook’s Mark Zuckerberg is widely recognized by journalists and market analysts as the best-known CEO of a large corporation. Amazon’s Jeff Bezos is second and Apple’s Tim Cook is third.
Most reputable CEOs
Joanne Crevoiserat is considered by journalists and market analysts to be the most serious CEO of a large company.
About research: The report is based on data from a survey of 300 market analysts and business journalists.